New CEO of Europe appointed

Aviva PLC
31 March 2008


News release

31 March 2008

                        AVIVA APPOINTS NEW CEO FOR EUROPE

Aviva, the international savings, investments and insurance group, has appointed
Andrea Moneta as CEO, Aviva Europe.  Andrea is currently managing director of
Dubai Financial Group and will join Aviva on 1 July.  He will be a member of
Aviva's group executive committee, reporting directly to group chief executive
Andrew Moss.

Andrea has extensive experience in the European financial services arena.
Before joining Dubai Financial Group, he spent seven years at UniCredit, where
he held a number of roles including Group Chief Financial Officer and head of
the Private & Asset Management Division.  He was head of the New Europe Division
of UniCredit, with responsibility for operations in ten Central European
markets, before leading the integration of UniCredit and HVB/BA-CA - one of
Europe's largest ever banking mergers.  Having successfully completed that
merger, Andrea was given additional responsibility for the enlarged banking
business in Central and Eastern Europe, with operations in 18 countries.

Prior to joining UniCredit, Andrea worked as head of strategic planning at the
European Central Bank in Frankfurt.  He began his career at Andersen Consulting,
Financial Services.

Aviva's European operations are the biggest contributor to the group's operating
profit.  The company has a presence in 15 countries across Europe, selling
long-term savings, investment and general insurance products through a range of
distribution channels, with a particular strength in bancassurance.  In 2007,
bancassurance accounted for 51% of Aviva's European sales.

Andrew Moss, group chief executive of Aviva, commented:  'Andrea has an enviable
understanding of the European financial services market. He has an excellent
track record of developing and running successful businesses across Continental
and Central and Eastern Europe and the Middle East.  At UniCredit he played a
leading role in the company's international expansion, making it a leading force
in European banking.

'Andrea's appointment completes the formation of my new executive team and he
will play a key part in delivering our 'One Aviva, twice the value' vision,
taking our European business to the next stage of its growth and development.
His understanding of the value of strong insurance and banking partnerships from
a partner's perspective will be invaluable in the further development of our
already strong bancassurance capability.'

                                   -  ends -


Enquiries:

Media
Sue Winston, head of group media relations                  [phone]
Danielle Anthony, senior group media relations manager      [phone]
James Murgatroyd/Ed Simpkins, Finsbury                      [phone]

Analysts
Charles Barrows, investor relations director                [phone]
Jessie Burrows, head of investor relations                  [phone]

Susie Yeoh, investor relations manager                      [phone]



Notes to editors:

•    A photograph of Andrea Moneta can be downloaded from the media centre
     at www.aviva.com
•    Andrea is 42 and is married, with two children.
•    Aviva's executive management team comprises:
     -    Andrew Moss - group chief executive
     -    Philip Scott - group finance director
     -    Tom Godlasky - CEO North America
     -    Simon Machell - CEO Asia Pacific
     -    Mark Hodges - CEO UK Life
     -    Igal Mayer - CEO UK General Insurance
     -    Andrea Moneta - CEO Europe
     -    Alain Dromer - CEO Aviva Investors
     -    John Ainley - group HR director
     -    Anupam Sahay - group strategy and development director
     -    Amanda Mackenzie - group marketing director

•    Aviva is the leading provider of life and pensions to Europe with 
     substantial positions in other markets around the world, making it the 
     world's fifth largest insurance group based on gross worldwide premiums at 
     31 December 2006.
     
•    Aviva's principal business activities are long-term savings, fund 
     management and general insurance, with worldwide total sales of £49.2 
     billion and funds under management of £364 billion at 31 December 2007.


                      This information is provided by RNS
            The company news service from the London Stock Exchange