Agreement with PayPal
Bango PLC
12 September 2005
BANGO PLC
Bango enables mobile phone users to pay for content
using PayPal
12th September 2005 - Bango, the mobile content enabler, has announced today
that it now provides mobile phone users with the ability to pay for mobile
content using their PayPal accounts.
Bango has entered into an agreement with PayPal, to enable content owners to
deliver low cost, direct-to-consumer mobile content, paid for using a PayPal
account and one-click purchasing from Bango.
With this agreement, mobile phone users can approve purchases of content such as
ringtones, games, wallpapers and videos using pre-approved PayPal payments.
Existing PayPal users activate their accounts to pay for mobile content with a
one-time visit to www.bango.net on a personal computer. They register their
phone with Bango and make purchases through Bango, with funds deducted from
their PayPal accounts.
'Bango is continuously enabling more users worldwide to access and pay for
mobile content and services,' said Anil Malhotra, VP of Alliances at Bango. 'The
agreement with PayPal opens-up mobile content to tens of millions of new users,
in many new markets for mobile content.'
Content providers who sign up for the Bango Service can market, sell and deliver
their products and services directly to users on all mobile networks. Bango
enables a fast-track to market for content providers, avoiding the need for
individual contracts on an operator-by-operator basis. In addition, Bango
implements and manages content standards and acceptable usage policies from
PayPal and the operators.
'Providing consumers with different billing options will help spur the growth of
mobile entertainment services (gaming, ringtones, wallpapers, etc.); especially
in regions like North America, where most consumers are on networks that are
still closed to off-portal content and billing,' said Tuong Nguyen, Research
Analyst on Mobile and Wireless at Gartner.
Bango gives content providers the services to ensure easy access to their
branded content, collection of micro-payments, detailed tracking of user
spending patterns and the tools for viral marketing.
To ensure a streamlined user experience, the Bango system automatically presents
the best payment option depending upon the user's network, territory and
previous payment history. Payment options include on the phone bill (using the
operator's own billing system or Premium SMS), PayPal, credit/debit card, IVR or
retail PIN.
About Bango
Bango (AIM: BGO) has developed and deployed an open, global, infrastructure
platform that enables content providers to market, sell and deliver their
products and services directly to mobile phone users on all mobile networks
using the mobile Internet. This 'direct-to-consumer' approach operates alongside
the mobile operator's mobile content portals. Leading mobile operators including
Cingular, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the
growth of their direct-to-consumer business.
The Bango platform has given mobile phone subscribers around the world greater
access to third-party content. Leading content brands are now adopting the Bango
service to engage with all of their existing and potential mobile customers
directly - irrespective of mobile operator. For further information, go to
www.bango.com
For further information, please contact:
Sarah Keefe, Marketing Manager Peter Rennison/Alison Andrews
Bango Peter Rennison PR
Tel: +44 7786 932016 Tel: +44 1442 245030
sarah@bango.com pr@prpr.co.uk
Archie Berens
ICIS
Tel : +44 7651 8688/+44 7802 442486
archie@icisnet.com
This information is provided by RNS
The company news service from the London Stock Exchange