Agreement with Yahoo

Bango PLC 12 September 2006 Bango plc ('Bango' or the 'Company') Agreement with Yahoo! Bango signs mobile search marketing agreement with Yahoo! Los Angeles, CA., September 12, 2006 - Bango (AIM:BGO), the leading platform provider for the mobile internet, today announced an agreement with Yahoo! Inc. ('Yahoo!'), a leading global Internet brand, to deliver search marketing products and services to the mobile internet marketplace. By pairing its mobile infrastructure platform and network of thousands of mobile sites with Yahoo!'s leading search marketing offerings, Bango is the first to provide a comprehensive solution for businesses seeking to reach mobile consumers worldwide. Under the terms of the agreement, Bango will offer Yahoo! search advertising products and services to mobile content providers, through the integration of Bango's platform and Yahoo!'s mobile marketing service. This also creates a one-stop solution that allows businesses of all sizes to easily establish a mobile presence and billing capability, then create mobile search advertising campaigns on Yahoo! to target users who are looking for products and services through their mobile devices. In addition, businesses can track the performance of their Yahoo! mobile search ad campaigns through Bango's mobile analytics tools and leverage Bango's deep customer data to accurately measure the long-term value of the customers they acquire through those campaigns. Users will benefit from a better experience in searching for and finding content on their mobile devices. This agreement has potential business benefits for Bango. Bango enabled content providers can quickly and easily exploit new mobile advertising opportunities being presented by Yahoo! to grow their business with Bango. Bango and the products Bango offers will become more visible to a much wider range of content providers through Yahoo!'s sales and marketing activities. Yahoo!'s selection of Bango as a business partner to expand the mobile internet marketplace validates Bango's products, technologies and market position. These factors are expected to have a positive effect on sign-ups for the Bango Service as well as individual transaction fees from content providers who use the Bango Service to collect payment for mobile content and services. 'Bringing together the power and simplicity of the internet with the reach and revenue potential of mobile is driving the web business model into its next phase of growth,' said Ray Anderson, Bango CEO. 'This relationship between Yahoo! and Bango unlocks the value of the mobile internet so that every business can capitalise on that growth.' 'The rapid growth in internet usage from mobile devices has opened up many new opportunities for businesses to reach customers at their point of interest,' said Michael Bayle, senior director, Yahoo! Search Marketing. 'We're very pleased to work with a leading provider like Bango to help businesses drive traffic to their mobile sites and measure the effectiveness of their advertising investment.' The companies are launching and demonstrating these services at the CTIA trade show in Los Angeles today and intend to deploy them world-wide from October. Content providers can sign up for the Bango Service at www.bango.com. For further information, please contact: Bango plc Tel: 01223 472 777 Ray Anderson, CEO / Peter Saxton, CFO ICIS Tel: +44 207 651 8688 Tom Moriarty / Caroline Evans-Jones Panmure Gordon & Co Tel: +44 207 459 3600 Aubrey Powell / Stuart Gledhill About Bango Bango has developed and deployed a unique open, global infrastructure platform that enables content providers to market, sell and deliver their products and services directly to mobile phone users on all mobile networks using the mobile Internet. This 'direct-to-consumer' approach operates alongside the operator's mobile content portals. Leading mobile operators including Cingular Wireless, Vodafone, Orange, Telefonica and O2 work with Bango to accelerate the growth of their 'direct-to-consumer' business. The Bango platform has given mobile phone subscribers around the world greater access to third-party content. Users in more than 130 countries and over 250 operators pay for mobile content using Bango. Bango, based in New York and Cambridge (UK), is quoted on the London Stock Exchange (AIM: BGO). For further information, go to www.bango.com. (end) This information is provided by RNS The company news service from the London Stock Exchange

Companies

Bango (BGO)
UK 100

Latest directors dealings