Bango Reports Growing Wi-Fi U

RNS Number : 6381A

Bango PLC

04 February 2011

 



04 February 2011

Immediate Release

BANGO PLC

("Bango" or "the Company")

Wi-Fi grows to over 50% of mobile web connections

Surge in Wi-Fi usage driven by smartphone sales and rich media consumption from mobile devices

Bango plc (AIM:BGO.L), the leading mobile analytics and payment company, reports that at the start of 2011 Wi-Fi accounts for over 50% of mobile user connections to the internet. These latest Wi-Fi stats follow a report published by Bango in February 2010, which highlighted that at the time 23% of mobile website visits connected through Wi-Fi.

The new Bango stats are derived from an analysis of connection methods it tracks through its payment and analytics platform. Bango believes that growing consumption of streamed media is driving users to look for fast network connectivity from Wi-Fi, allied to greater certainty over data costs.

The increased adoption of smartphone devices and the popularity of tablets are among the factors behind the surge in Wi-Fi usage. Bango measured different connection methods over the months of December 2010 and January 2011 using its mobile analytics technology. This month-by-month analysis showed a sharp increase in the number of people connecting via Wi-Fi in January, which coincides with increased smartphone sales over the holiday period.

Ray Anderson, CEO of Bango commented, "Popular content - including music, movies, books and news - is becoming more digital by the day and increasingly consumed on mobile devices. Our latest data shows that, where available, Wi-Fi is quickly becoming the mainstream method of connection to the internet. For the successful monetization of mobile content, providers need to ensure they are providing a consistent payment experience for these users however they connect."

Bango has pioneered mobile billing technology that identifies users and automatically offers them the best payment method to generate the highest payment success rate. In most cases this is operator billing, the payment method that delivers the highest conversion rates for mobile content.

Contact Details:

Bango plc	Threadneedle Communications	Cenkos Securities plc
Tel. [phone] www.bango.com	Tel. [phone]	Tel. [phone]
Ray Anderson, CEO	Caroline Evans-Jones	Ken Fleming
Peter Saxton, CFO	Fiona Conroy	Beth McKiernan

About Bango

Bango (AIM: BGO) provides technology that enables commerce on the mobile web.

Bango enables businesses of all sizes to collect payment for music, games, applications, videos and services sold to internet connected mobile phone users.  Bango is able to charge payments to mobile phone bills or use other billing methods such as credit card based on intelligence about the consumer. Bango also provides an analytics service that provides accurate information about visitors and the effectiveness of marketing activities for mobile web sites.

Visit www.bango.com.

 

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