Financial Times Selects Bango

RNS Number : 4200M

Bango PLC

29 January 2009

 



29 January 2009

Bango plc

('Bango' or the 'Company')

Financial Times selects Bango mobile analytics for 
new mobile site, m.ft.com 

Bango plc, the mobile web platform provider, has been selected by the Financial Times to provide mobile analytics for the newly launched FT.com mobile website, which has been optimised for mobile devices. Bango's mobile analytics allows in-depth analysis of site traffic and the tracking of responses to marketing initiatives.

In addition, the Financial Times is pioneering an advanced web experience for its growing mobile channel which consists predominantly of Blackberry and iPhone users. Using Bango's Identifier technology, a user's preferences can be stored in their FT.com profile, so when they return they can quickly get to the content of greatest interest.  

Ray Anderson, CEO of Bango, commented, 'It is important that the FT can quickly engage with their users and deliver the best possible mobile web experience. Bango's Identifier technology allows them to do that easily. By uniquely identifying each user and assigning an anonymous User ID, the FT can deliver a user experience relevant to that individual.'

Bango mobile analytics encompasses both site analysis and campaign marketing for mobile marketing and advertising. Bango customers rely on detailed metrics (unique visitor count, country, network, handset of each user) to help them make the best decisions about future mobile investments and get closer to their customers.  

For further information please contact: 

Bango plc	ICIS	Panmure Gordon & Co
Tel. [phone] www.bango.com	Tel. [phone]	Tel. [phone]
Ray Anderson, CEO	Caroline Evans-Jones	Aubrey Powell
Peter Saxton, CFO	Fiona Conroy	Stuart Gledhill

About Bango

Bango delivers the technology that makes the mobile web simple. Bango created the world's first global exchange for the mobile web. By providing a common integration point for brands, businesses and individuals, Bango removes the complexities that make the mobile web difficult to exploit.

More businesses are now launching a mobile web presence so they can engage directly with their consumers anytime and from anywhere. Through a common integration point, Bango makes it easy for them to drive traffic to a mobile website, understand who the visitors are, track marketing campaigns and collect payment for digital content world-wide.

Bango is quoted on the London Stock Exchange (AIM:BGO). Learn more at www.bango.com

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