Bango PLC
19 July 2007
BANGO PLC
('Bango' or the 'Company')
New customer
Filmnight moves to mobile web to sell movie studio content using Bango
Bango (AIM: BGO), the mobile web platform provider, announces today that
Filmnight, which has the rights to movie studio content in the UK and across
Europe, as well as running the mobile content services for Empire, IPC Media and
Sony Pictures, is the latest media business to sign up to the Bango Service. It
will now be able to sell its content on the mobile web using Bango. From the web
shop at www.filmnight.com, mobile phone visitors can browse, pay for and
download content including ringtones, wallpapers and video clips of new releases
such a Fantastic Four: Rise of the Silver Surfer and Harry Potter and the Order
of the Phoenix, along with other major titles.
'We want to make sure that our consumers only pay for content that works on
their phone,' said David McDonald, Head of Mobile at Filmnight. 'Handset
detection and user convenience are key drivers for a successful mobile web
experience, with Bango providing the all important one-click mobile payment to
the user's phone bill. The whole mobile web experience provides us with happy
customers who get what they want, quickly and easily.'
'More businesses are now launching a mobile web presence so they can engage
directly with their consumers anytime and from anywhere,' said Ray Anderson, CEO
of Bango. 'By providing a common integration point, Bango makes it easy for
businesses to drive traffic to their mobile website, understand who their
visitors are, track marketing campaigns and collect payment for digital content
world-wide.'
For further information:
Bango plc ICIS Limited Panmure Gordon & Co
Tel. +44 1223 472777 Tel. +44 20 7651 8688 Tel. +44 20 7459 3600
Ray Anderson, CEO Tom Moriarty Aubrey Powell
Peter Saxton, CFO Caroline Evans-Jones Stuart Gledhill
About Bango
In order to make the mobile web simple for everyone, Bango has developed and
delivers its technology as a global exchange for the mobile web. By providing a
common integration point for brands, businesses and individuals, Bango removes
the complexities that make the mobile web difficult to exploit.
Through Bango's global exchange, content providers see all users as a unified
global community. Users easily discover and access the widest range of content
and the world's leading mobile operator's partner with Bango to give their
subscribers the widest choice. Billing providers, search engines and advertisers
are automatically connected to content providers in Bango's global exchange.
Bango has offices in USA, UK, Spain and Germany and is quoted on the London
Stock Exchange (AIM:BGO). Learn more at www.bango.com
This information is provided by RNS
The company news service from the London Stock Exchange
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