Product Launch

Bango PLC
08 February 2008


                                   BANGO PLC
                           ('Bango' or the 'Company')


            Bango Launches Mobile Advertising and Marketing Product

  ID technology provides essential understanding of mobile visitors to enhance
                            marketing effectiveness


February 8th 2008 - Bango announces the immediate availability of Bango
Analytics, a new product that enables businesses of all sizes to get a better
return from their investment in marketing and advertising campaigns on the
mobile web.  Unique technology captures valuable mobile-specific data about
mobile users responding to campaigns and presents that data in an easy to use
form to enable informed decision-making.


With the mobile advertising market forecast to grow fast over the next few years
-  Gartner (IT) forecasts $11 billion in global revenue from mobile advertising
by 2011, up from less than $1 billion a year in 2007 - Bango is well positioned
to capitalize on this growth.


Bango Analytics measures the effectiveness of Google, Yahoo!, AdMob, JumpTap,
Microsoft and the many other advertising and search marketing opportunities
available on the mobile web. It is a widely held view within advertising
agencies that the inability to measure the effectiveness of mobile marketing is
holding back investment.


The new product overcomes the limitations of traditional web analytics by
recording mobile specific data about website visitors such as their country,
network and handset type. It works for all mobile phones, without downloading
software or changing the user experience. Bango's unique 'digital fingerprint'
technology assigns each user a persistent user identifier which enables precise
user tracking without revealing any personal data. Businesses of all sizes get a
valuable view on how their mobile website is performing, which marketing
campaigns are working and their total return on investment.


Bango Analytics is a hosted service, available self service, free of charge for
small scale use. As activity rises, Bango charges a usage-based monthly fee
starting from £29 and rising with activity levels. Deep analysis of a typical
mobile advertising campaign can be provided for around 1-5% of the campaign
budget.


'Mobile needs a better, more innovative way to provide accurate conversion
tracking for mobile ads, and Bango Analytics promises to do just that by
understanding how the mobile user connects to the internet,' said Farhad
Divecha, Managing Director of AccuraCast, a leading mobile search marketing
agency.


Ray Anderson, CEO of Bango, added, 'We have positioned ourselves at the centre
of the mobile web, interacting between the mobile networks, the content
providers, the search engine operators, and the users of the mobile internet.
This gives us a unique position as the custodian of a wealth of valuable data
about visits to mobile websites. Bango Analytics will now enable owners of
mobile websites to access and use that data to be more effective in their
marketing and advertising.  This is key to driving the growth in traffic over
the mobile web.'



For further information visit www.bango.com/analytics or contact:

Bango plc                 ICIS Limited               Panmure Gordon (UK) Limited
Tel. [phone]      Tel. [phone]      Tel. [phone]
Ray Anderson, CEO         Tom Moriarty               Aubrey Powell
Peter Saxton, CFO         Caroline Evans-Jones       Stuart Gledhill




About Bango

Bango delivers the technology that makes the mobile web simple for everyone. By
providing a common integration point for brands, businesses and individuals,
Bango removes the complexities that make the mobile web difficult to exploit.

Through Bango, content providers see all users as a unified global community.
Users easily discover and access the widest range of content. The world's
leading mobile operators partner with Bango to give their subscribers the widest
choice.  Billing providers, search engines and advertisers are connected to a
wide range of content providers through Bango.

Bango has offices in USA, UK and Spain and is quoted on the London Stock
Exchange (AIM:BGO).  Learn more at www.bango.com





                      This information is provided by RNS
            The company news service from the London Stock Exchange