Stmnt re Share Price Movement
Bango PLC
20 July 2005
20 JULY 2005
BANGO PLC
('Bango' or 'the Company')
STATEMENT RE: SHARE PRICE MOVEMENT
Bango notes the recent movement in its share price and confirms that Crisp
Wireless, one of its accredited partners in the United States, yesterday
announced the introduction of an end-to-end software solution incorporating
Bango's technology that provides content providers and brands with a solid,
proven method of commercialising mobile content anywhere, immediately.
Bango is delighted to be working with Crisp Wireless. The establishment of this
partnership is in line with Bango's stated strategy, as described in its AIM
Admission Document published last month, of positioning itself to exploit the
growing opportunity in the US by preparing the ground with Mobile Network
Operators and other local market participants. Bango already has existing
relationships with a number of US based content providers.
Bango expects that announcements and press releases similar to the one issued by
Crisp Wireless will be issued by existing and new partners in due course. The
full text of the Crisp Wireless press release is set out below:
'NEW YORK, JULY 19, 2005 -- Mobile content delivery innovator, Crisp Wireless,
and mobile Internet enabler, Bango, today introduced an end-to-end software
solution that answers the entertainment industry's call for a solid, proven
method of commercializing mobile content anywhere, immediately.
The direct-to-consumer solution combines Crisp's expertise in mobile content
provisioning with Bango's superior content discovery, identification and
billing. This combination of services is critical to consumer brands seeking to
reach people more broadly through their mobile phone. Brands leverage their
mainstream marketing such as advertising and promotions to connect users to
mobile content.
The two companies have enabled mobile content delivery for major brands
including NBC, AOL, Hearst Corp., News International, Universal Music and Dennis
Publishing.
Industry analysts, LogicaCMG, forecast consumer demand worldwide for
downloadable mobile phone content to triple in the next 12 months creating a
$9.1 billion market. This explosive growth is prompting brands to search for the
most rapid and efficient way of mobilizing their content to users anywhere in
the world. At the same time, mobile phone users, still somewhat restricted by
differences in network and handset technologies, are trying to figure out how to
pay for content in an easy manner.
'We are, quite literally, providing the missing link in the globalization of
mobile content. Mobile users don't recognize international boundaries so it's
vital that a mobile content service works well in all countries and brands can
collect payment for their content no matter where the user is located,' said Ray
Anderson, Bango CEO.
Bango, the world's largest direct channel for mobile content, enables fast, easy
access to mobile sites for users, provides user identification to content
providers and then enables consumers to pay for mobile content using the best
available payment method - on any network, anywhere in the world.
Crisp Wireless is a leading provider of next generation mobile content
management and wireless delivery software applications to media and
entertainment companies. Crisp Wireless' mLogic(TM) Media 3G product provides
seamless content management and delivery capabilities through a visually
powerful, intuitive interface. The server component of mLogic Media 3G provides
subscription and billing functionality, content management, automated image and
video formatting as well as advanced user management.
'The value of Bango's carrier relationships, and their vast array of content
provider relationships affords our customers a strong global partner for content
delivery solutions,' said Boris Fridman, CEO of Crisp Wireless. 'Combining
Crisp's expertise in mobile content provisioning with Bango's superior content
discovery and billing offers any of our joint customers a solid, proven method
of monetizing their mobile content anywhere, immediately.'
Ends.'
Note to Editors:
Bango provides unique technology and services that enable content providers and
brand owners to generate revenues from the sale of content and services to
customers accessing the internet through mobile phones.
For further information, please contact:
Bango plc ICIS Limited - Financial PR Panmure Gordon (Broking) Limited
Tel. +44 (0)1223 472777 Tel. +44 (0)20 7651 8688 Tel. +44 (0)20 7459 3600
Ray Anderson, CEO Tom Moriarty Aubrey Powell
Peter Saxton, CFO Archie Berens
More information about Bango plc and its services can be found on-line at the
Company's corporate website, http://bango.com/
This information is provided by RNS
The company news service from the London Stock Exchange