EPT Disclosure HERSHEY COMPANY
FORM 38.5(b)
DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
(Rule 38.5(b) of the Takeover Code)
1. KEY INFORMATION
Name of exempt principal Barclays Capital Inc
trader
Company dealt in The Hershey Company
Class of relevant security Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing 05 January 2010
2. INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE
(a) Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)
Long Short
Number Number
(%) (%)
(1) Relevant securities 101,765 0.06% 42,513 0.03%
(2) Derivatives (other than 0 0.00% 0 0.00%
options)
(3) Options and agreements 120,400 0.07% 186,300 0.11%
to purchase/sell
Total 222,165 0.13% 228,813 0.14%
(b) Interests and short positions in relevant securities of the company, other
than the class dealt in (Note 2)
Class of relevant security: Long Short
Number Number
(%) (%)
(1) Relevant securities
(2) Derivatives (other than
options)
(3) Options and agreements
to purchase/sell
Total
(c) Rights to subscribe (Note 2)
Class of relevant security: Details
3. DEALINGS (Note 3)
(a) Purchases and sales
Purchase/sale Number of securities Price per unit (Note 4)
(USD)
Purchase 80,000 37.1
Purchase 800 37.08375
Purchase 600 37.11333333
Purchase 33,510 37.42902507
Purchase 3,400 37.14058824
Purchase 49,500 37.62110909
Purchase 900 37.46777778
Purchase 200 37.02
Purchase 80,000 37.1
Purchase 4,900 37.39380816
Purchase 14,000 37.2224
Purchase 51 37.17
Purchase 205 37.2149
Purchase 670 36.18656716
Purchase 945 37.2149
Purchase 600 37.742
Purchase 200 36.26
Purchase 300 36.28666667
Purchase 43 36.35
Purchase 8,500 37.13188588
Purchase 1,576 37.58345178
Purchase 400 37.55275
Purchase 500 37.238
Purchase 300 37.33
Purchase 400 37.1825
Purchase 1,100 37.60272727
Purchase 500 37.386
Purchase 500 36.95
Purchase 100 36.95
Purchase 700 37.02
Purchase 600 36.95
Purchase 100 36.945
Purchase 200 36.95
Purchase 199,102 37.1
Purchase 1,200 37.5067
Purchase 30,000 37.1
Purchase 245,900 37.5178
Purchase 1,600 36.90875
Purchase 6,900 37.0315942
Purchase 2,672 37.01088323
Purchase 1,678 37.07028605
Purchase 1,150 37.2149
Purchase 1,600 37.5885
Purchase 700 37.28542857
Purchase 1,700 37.19470588
Purchase 500 37.184
Purchase 200 37.16
Purchase 400 37.155
Purchase 12,200 37.26654098
Purchase 50,000 37.1
Purchase 945 37.2149
Purchase 205 37.2149
Purchase 2,600 37.21246154
Purchase 400 37.3845
Purchase 500 37.373
Purchase 1,900 37.49131579
Purchase 700 37.60642857
Purchase 2,200 37.64363636
Purchase 9,601 37.62650766
Purchase 15,300 37.52666667
Purchase 4,264 37.63336538
Purchase 7,967 37.60737417
Purchase 1,405 37.56879004
Purchase 2,000 36.22
Purchase 800 37.4
Purchase 900 37.60033333
Purchase 7,000 37.4883
Purchase 1,200 37.63083333
Purchase 24,500 37.65777959
Purchase 22,900 37.55111354
Purchase 5,100 37.3245098
Purchase 500 37.3612
Purchase 200 37.29
Purchase 1,100 37.39200909
Purchase 700 37.26
Sale 80,000 37.1
Sale 199,102 37.1
Sale 945 37.2149
Sale 600 37.742
Sale 205 37.2149
Sale 51 37.17
Sale 14,070 37.21795299
Sale 600 36.17
Sale 2,100 37.59571429
Sale 700 37.28
Sale 46,900 37.50254371
Sale 55,900 37.35013417
Sale 3,300 37.34878788
Sale 32,524 37.41547995
Sale 9,100 37.34582418
Sale 6,503 37.44391896
Sale 85,173 37.63010303
Sale 37,000 37.35775676
Sale 201,302 37.0986
Sale 14,000 37.2224
Sale 200 37.7
Sale 800 37.591
Sale 800 37.586
Sale 700 37.28542857
Sale 50,000 37.1
Sale 15,000 37.2513
Sale 205 37.2149
Sale 945 37.2149
Sale 100 37.361
Sale 2,600 37.21246154
Sale 1,900 37.49131579
Sale 41,437 37.58528296
Sale 400 37.376
Sale 400 37.3845
Sale 2,000 36.22
Sale 600 37.365
Sale 100 36.63
Sale 200 37.29
Sale 20,900 37.5522201
Sale 600 37.535
Sale 900 37.35888889
Sale 300 37.16466667
Sale 300 37.731
Sale 7,000 37.4883
Sale 1,200 37.63083333
Sale 200 37.541
Sale 24,500 37.65777959
Sale 1,700 37.60570588
Sale 5,600 37.32777679
Sale 800 37.4
(b) Derivatives transactions (other than options)
Product name, Long/short Number of securities Price per unit
e.g. CFD (Note 5) (Note 6) (Note 4)
(c) Options transactions in respect of existing securities
(i) Writing, selling, purchasing or varying
Product name, Writing, Number of Exercise Type, Expiry Option
e.g. call selling, securities price e.g. date money
option purchasing to American paid/received
, varying which the (USD) European per unit
etc. option etc. (Note 4)
relates
(Note 6)
Call Option Purchasing 200 40 American 20/02/2010 0.28116609
Call Option Purchasing 500 40 American 20/02/2010 0.297799454
Call Option Purchasing 200 40 American 16/01/2010 0.05
Call Option Purchasing 100 40 American 16/01/2010 0.1
Call Option Purchasing 100 40 American 16/01/2010 0.15
Call Option Purchasing 100 40 American 22/05/2010 0.8
Call Option Purchasing 100 40 American 22/05/2010 0.8
Call Option Purchasing 1,000 40 American 22/05/2010 0.8
Call Option Purchasing 900 40 American 22/05/2010 0.8
Call Option Purchasing 700 40 American 22/05/2010 0.95
Call Option Purchasing 100 40 American 22/05/2010 1
Call Option Purchasing 100 40 American 22/05/2010 1
Call Option Purchasing 4,900 40 American 22/05/2010 1
Call Option Purchasing 100 35 American 16/01/2010 2.3
Call Option Purchasing 100 40 American 16/01/2010 2.5
Call Option Purchasing 1,300 30 American 22/05/2010 0.25
Call Option Selling 900 40 American 20/02/2010 0.2
Call Option Selling 700 40 American 20/02/2010 0.2
Call Option Selling 200 40 American 20/02/2010 0.2
Call Option Selling 15,000 40 American 20/02/2010 0.25
Call Option Selling 800 40 American 20/02/2010 0.25
Call Option Selling 10,100 40 American 20/02/2010 0.25
Call Option Selling 8,700 40 American 20/02/2010 0.25
Call Option Selling 8,000 40 American 20/02/2010 0.25
Call Option Selling 200 40 American 20/02/2010 0.28116609
Call Option Selling 1,100 40 American 20/02/2010 0.3
Call Option Selling 500 40 American 20/02/2010 0.297799454
Call Option Selling 1,000 40 American 20/02/2010 0.35
Call Option Selling 4,300 40 American 20/02/2010 0.35
Call Option Selling 3,200 40 American 20/02/2010 0.35
Call Option Selling 2,200 40 American 16/01/2010 0.1
Call Option Selling 2,200 40 American 16/01/2010 0.1
Call Option Selling 1,500 40 American 22/05/2010 0.75
Call Option Selling 700 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.75
Call Option Selling 100 40 American 22/05/2010 0.95
Call Option Selling 100 30 American 22/05/2010 7.9
Put Option Selling 600 45 American 21/08/2010 0.3
Put Option Selling 6,400 35 American 20/02/2010 2.5
Put Option Selling 100 35 American 16/01/2010 0.1
Put Option Selling 100 35 American 16/01/2010 0.1
Put Option Selling 1,400 50 American 21/08/2010 13.1
Put Option Selling 1,400 50 American 21/08/2010 13.2
Put Option Selling 100 30 American 21/01/2012 2.45
Put Option Selling 100 30 American 21/01/2012 2.45
(ii) Exercising
Product name, e.g. call Number of securities Exercise price per unit
option (Note 4)
(d) Other dealings (including new securities) (Note 3)
Nature of transaction Details Price per unit (if
(Note 7) applicable) (Note 4)
4. OTHER INFORMATION
Agreements, arrangements or understandings relating to options or derivatives
Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced. If none, this should be stated.
Is a Supplemental Form 38.5(b) attached? (Note 8) YES
Date of disclosure 06 January 2010
Contact name Geoff Smith
Telephone number 020 7116 2913
Name of offeree/offeror with which Kraft Foods Inc
connected
Nature of connection (Note 9) Advisor
SUPPLEMENTAL FORM 38.5(b)
DETAILS OF OPEN POSITIONS
(This form should be attached to Form 38.5(b))
OPEN POSITIONS (Note 1)
Product Written or Number of Exercise Type, e.g. Expiry date
name, purchased securities price American,
e.g. call to which (Note 2) European
option the option (USD) etc.
or
derivative
relates
Call Option Purchase 400 30 American 22-Jan-11
Call Option Purchase 1,300 35 American 20-Feb-10
Call Option Purchase 200 35 American 22-Jan-11
Call Option Purchase 800 40 American 21-Aug-10
Call Option Purchase 36,300 45 American 16-Jan-10
Call Option Purchase 600 45 American 20-Feb-10
Call Option Purchase 800 45 American 22-Jan-11
Call Option Purchase 6,400 50 American 20-Feb-10
Call Option Purchase 2,500 50 American 22-May-10
Call Option Purchase 500 50 American 21-Jan-12
Call Option Purchase 1,200 20 American 16-Jan-10
Call Option Purchase 700 20 American 22-Jan-11
Call Option Purchase 2,400 30 American 22-May-10
Call Option Purchase 400 30 American 21-Aug-10
Call Option Purchase 300 30 American 21-Jan-12
Call Option Purchase 8,100 35 American 20-Feb-10
Call Option Purchase 3,900 35 American 22-May-10
Call Option Purchase 3,200 35 American 21-Aug-10
Call Option Purchase 5,500 35 American 22-Jan-11
Call Option Purchase 1,000 40 American 16-Jan-10
Call Option Purchase 10,700 40 American 20-Feb-10
Call Option Purchase 6,800 40 American 22-May-10
Call Option Purchase 3,200 40 American 22-Jan-11
Call Option Purchase 2,800 45 American 16-Jan-10
Call Option Purchase 3,700 45 American 20-Feb-10
Call Option Purchase 5,200 45 American 22-May-10
Call Option Purchase 10,000 45 American 22-Jan-11
Call Option Purchase 500 50 American 22-Jan-11
Call Option Purchase 1,000 50 American 21-Jan-12
Call Option Sale 400 30 American 16-Jan-10
Call Option Sale 1,500 30 American 20-Feb-10
Put Option Sale 1,000 30 American 22-May-10
Put Option Sale 500 30 American 21-Jan-12
Put Option Sale 2,000 35 American 16-Jan-10
Put Option Sale 6,700 35 American 22-May-10
Put Option Sale 700 35 American 21-Aug-10
Put Option Sale 23,200 40 American 16-Jan-10
Put Option Sale 54,000 40 American 20-Feb-10
Put Option Sale 5,500 40 American 22-May-10
Put Option Sale 23,200 40 American 22-Jan-11
Put Option Sale 3,200 40 American 21-Jan-12
Put Option Sale 23,700 45 American 16-Jan-10
Put Option Sale 8,200 45 American 22-May-10
Put Option Sale 600 45 American 21-Aug-10
Put Option Sale 2,900 50 American 16-Jan-10
Put Option Sale 3,000 50 American 22-Jan-11
Put Option Sale 100 55 American 20-Feb-10
Put Option Sale 600 60 American 16-Jan-10
Put Option Sale 200 60 American 22-Jan-11
Put Option Sale 100 70 American 16-Jan-10
Put Option Sale 3,800 20 American 20-Feb-10
Put Option Sale 1,000 25 American 16-Jan-10
Put Option Sale 100 25 American 20-Feb-10
Put Option Sale 1,900 25 American 22-Jan-11
Put Option Sale 3,900 30 American 16-Jan-10
Put Option Sale 1,200 30 American 22-Jan-11
Put Option Sale 9,200 35 American 16-Jan-10
Put Option Sale 600 40 American 21-Jan-12
Put Option Sale 500 50 American 20-Feb-10
Put Option Sale 2,800 50 American 21-Aug-1
Notes
1. Where there are open option positions or open derivative positions (except
for CFDs), full details should be given. Full details of any existing
agreements to purchase or to sell should also be given on this form.
2. For all prices and other monetary amounts, the currency must be stated.
For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk