EPT Disclosure HERSHEY COMPANY

FORM 38.5(b)

                  DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               06 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                              Number                    Number
                                               (%)                     (%)
(1) Relevant securities          101,565     0.06%      17,221       0.01%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       121,200     0.07%     185,400       0.11%
to purchase/sell

Total                            222,765     0.13%     202,621       0.12%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Purchase                 20                      37.19
Purchase                 17,779                  37.24646156
Purchase                 500                     37.288
Purchase                 7,000                   37.31514286
Purchase                 13                      37.02
Purchase                 1,200                   37.14430833
Purchase                 13,500                  37.1048
Purchase                 107                     37.0973
Purchase                 23                      37.0973
Purchase                 500                     36.9093
Purchase                 1,700                   36.85
Purchase                 100                     37.09
Purchase                 100                     37.1
Purchase                 100                     36.83
Purchase                 100                     37.34
Purchase                 200                     37.33
Purchase                 500                     37.238
Purchase                 550                     37.03
Purchase                 200                     37.205
Purchase                 1,000                   37.155
Purchase                 100                     36.88
Purchase                 100                     37.02
Purchase                 500                     37.08
Purchase                 100                     37.33
Purchase                 1,500                   37.198
Purchase                 6,500                   37.17446154
Purchase                 2,575                   37.20533981
Purchase                 2,925                   37.18301197
Purchase                 500                     36.9093
Purchase                 200                     37.7
Purchase                 1,800                   37.20544444
Purchase                 2,800                   37.33225
Purchase                 2,494                   37.17676022
Purchase                 7,044                   37.20522147
Purchase                 3,775                   37.17536424
Purchase                 3,606                   37.17139212
Purchase                 5,281                   37.18942435
Purchase                 1,000                   37.134
Purchase                 14,400                  37.20479167
Purchase                 11,900                  37.1437479
Purchase                 1,700                   36.85
Purchase                 130                     37.16615385
Purchase                 400                     37.36625
Purchase                 200                     37.11005
Purchase                 200                     36.9
Purchase                 300                     37.39
Purchase                 400                     36.85
Purchase                 1,396                   36.84355301
Purchase                 157                     36.87
Purchase                 100                     36.87
Purchase                 4,354                   36.84931098
Purchase                 850                     36.84270588
Purchase                 800                     37.24625
Purchase                 100                     37.24
Purchase                 100                     37.33
Purchase                 8,200                   37.35536585
Purchase                 6,100                   37.11736066
Purchase                 5,600                   37.18348214
Purchase                 1,300                   37.15933077
Purchase                 1,000                   37.239
Sale                     200                     37.7
Sale                     5                       37.19
Sale                     15                      37.19
Sale                     100                     37.131
Sale                     100                     37.1
Sale                     100                     37.14
Sale                     700                     37.11581429
Sale                     100                     37.32
Sale                     100                     37.23
Sale                     23                      37.0973
Sale                     500                     36.9093
Sale                     1,700                   36.85
Sale                     13,607                  37.10474102
Sale                     200                     37.1
Sale                     300                     36.8
Sale                     550                     37.03
Sale                     800                     37.2738
Sale                     500                     37.08
Sale                     100                     37.02
Sale                     100                     37.33
Sale                     200                     37.205
Sale                     1,100                   37.13
Sale                     200                     36.97
Sale                     200                     37.025
Sale                     100                     36.97
Sale                     13,500                  37.1048
Sale                     600                     37.22
Sale                     2,800                   37.33225
Sale                     1,200                   37.19816667
Sale                     39,500                  37.1896
Sale                     10,000                  37.1472
Sale                     1,700                   36.85
Sale                     23                      37.0973
Sale                     107                     37.0973
Sale                     7,257                   36.84820036
Sale                     200                     36.9
Sale                     200                     37.11005
Sale                     700                     37.37645714
Sale                     1,000                   37.239
Sale                     2,900                   37.36517241
Sale                     200                     37.255
Sale                     1,100                   37.15727273
Sale                     600                     37.1495
Sale                     100                     37.33
Sale                     6,100                   37.11736066
Sale                     100                     37.24
Sale                     5,300                   37.35
Sale                     4,800                   37.18475
Sale                     100                     37.101
Sale                     900                     37.245556



(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD




(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product name, Writing,    Number of  Exercise Type,    Expiry     Option
e.g. call     selling,    securities price    e.g.     date       money
option        purchasing  to                  American            paid/received
              , varying   which the  (USD)    European            per unit
              etc.        option              etc.                (Note 4)
                          relates
                          (Note 6)
Call Option   Purchase    1,700      40     American    22/01/2011  1.7
Call Option   Purchase    300        40     American    21/01/2012  3.2
Call Option   Purchase    300        40     American    21/01/2012  3.2
Call Option   Purchase    100        40     American    21/01/2012  3.1
Call Option   Purchase    200        40     American    21/01/2012  3.1
Call Option   Purchase    100        40     American    21/01/2012  3.1
Call Option   Purchase    700        40     American    21/01/2012  3
Call Option   Purchase    100        30     American    16/01/2010  7.2
Call Option   Purchase    100        40     American    21/08/2010  1.3
Call Option   Purchase    1,000      50     American    21/01/2012  0.8
Put Option    Purchase    700        35     American    16/01/2010  0.05
Put Option    Purchase    100        35     American    22/05/2010  1.3
Put Option    Purchase    300        35     American    20/02/2010  0.45
Put Option    Purchase    100        35     American    20/02/2010  0.45
Call Option   Sale        1,000      35     American    22/05/2010  3.3
Call Option   Sale        100        40     American    22/05/2010  0.95
Call Option   Sale        100        45     American    20/02/2010  0.05
Call Option   Sale        100        45     American    20/02/2010  0.05
Call Option   Sale        100        35     American    20/02/2010  2.6
Put Option    Sale        400        35     American    16/01/2010  0.1
Put Option    Sale        1,800      35     American    16/01/2010  0.1
Put Option    Sale        100        30     American    21/01/2012  2.45
Put Option    Sale        100        30     American    21/01/2012  2.45
Put Option    Sale        200        35     American    22/05/2010  1.45
Put Option    Sale        100        35     American    22/05/2010  1.45


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)






4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         07 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor


SUPPLEMENTAL FORM 38.5(b)

                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise  Type, e.g. Expiry date
name,        purchased   securities   price     American,
e.g. call                to which     (Note 2)  European
option                   the option   (USD)     etc.
                         or
                         derivative
                         relates
Call Option  Purchased   400          30        American   22-Jan-11
Call Option  Purchased   1,200        35        American   20-Feb-10
Call Option  Purchased   200          35        American   22-Jan-11
Call Option  Purchased   900          40        American   21-Aug-10
Call Option  Purchased   36,300       45        American   16-Jan-10
Call Option  Purchased   400          45        American   20-Feb-10
Call Option  Purchased   800          45        American   22-Jan-11
Call Option  Purchased   6,400        50        American   20-Feb-10
Call Option  Purchased   2,500        50        American   22-May-10
Call Option  Purchased   1,500        50        American   21-Jan-12
Call Option  Sold        300          30        American   16-Jan-10
Call Option  Sold        1,500        30        American   20-Feb-10
Call Option  Sold        1,000        30        American   22-May-10
Call Option  Sold        500          30        American   21-Jan-12
Call Option  Sold        2,000        35        American   16-Jan-10
Call Option  Sold        7,700        35        American   22-May-10
Call Option  Sold        700          35        American   21-Aug-10
Call Option  Sold        23,200       40        American   16-Jan-10
Call Option  Sold        54,000       40        American   20-Feb-10
Call Option  Sold        5,600        40        American   22-May-10
Call Option  Sold        21,500       40        American   22-Jan-11
Call Option  Sold        1,500        40        American   21-Jan-12
Call Option  Sold        23,700       45        American   16-Jan-10
Call Option  Sold        8,200        45        American   22-May-10
Call Option  Sold        600          45        American   21-Aug-10
Call Option  Sold        2,900        50        American   16-Jan-10
Call Option  Sold        3,000        50        American   22-Jan-11
Call Option  Sold        100          55        American   20-Feb-10
Call Option  Sold        600          60        American   16-Jan-10
Call Option  Sold        200          60        American   22-Jan-11
Call Option  Sold        100          70        American   16-Jan-10
Put Option   Purchased   1,200        20        American   16-Jan-10
Put Option   Purchased   700          20        American   22-Jan-11
Put Option   Purchased   2,400        30        American   22-May-10
Put Option   Purchased   400          30        American   21-Aug-10
Put Option   Purchased   100          30        American   21-Jan-12
Put Option   Purchased   8,500        35        American   20-Feb-10
Put Option   Purchased   3,700        35        American   22-May-10
Put Option   Purchased   3,200        35        American   21-Aug-10
Put Option   Purchased   5,500        35        American   22-Jan-11
Put Option   Purchased   1,000        40        American   16-Jan-10
Put Option   Purchased   10,700       40        American   20-Feb-10
Put Option   Purchased   6,800        40        American   22-May-10
Put Option   Purchased   3,200        40        American   22-Jan-11
Put Option   Purchased   2,800        45        American   16-Jan-10
Put Option   Purchased   3,700        45        American   20-Feb-10
Put Option   Purchased   5,200        45        American   22-May-10
Put Option   Purchased   10,000       45        American   22-Jan-11
Put Option   Purchased   500          50        American   22-Jan-11
Put Option   Purchased   1,000        50        American   21-Jan-12
Put Option   Sold        3,800        20        American   20-Feb-10
Put Option   Sold        1,000        25        American   16-Jan-10
Put Option   Sold        100          25        American   20-Feb-10
Put Option   Sold        1,900        25        American   22-Jan-11
Put Option   Sold        3,900        30        American   16-Jan-10
Put Option   Sold        1,200        30        American   22-Jan-11
Put Option   Sold        10,700       35        American   16-Jan-10
Put Option   Sold        600          40        American   21-Jan-12
Put Option   Sold        500          50        American   20-Feb-10
Put Option   Sold        2,800        50        American   21-Aug-10

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk