EPT Disclosure HERSHEY COMPANY

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               07 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                  Number       (%)      Number         (%)

(1) Relevant securities           91,026     0.05%      17,021       0.01%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       188,800     0.11%     229,200       0.14%
to purchase/sell

Total                            279,826     0.16%     246,221       0.15%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Purchase                 200                     36.87
Purchase                 100                     36.629
Purchase                 100                     36.54
Purchase                 100                     36.559
Purchase                 60                      36.52
Purchase                 300                     36.55
Purchase                 316                     36.5512
Purchase                 13,800                  36.5587
Purchase                 2,400                   36.4929
Purchase                 530                     36.42962264
Purchase                 100                     36.59
Purchase                 1,735                   36.6148415
Purchase                 2,765                   36.59352622
Purchase                 1,800                   36.64666667
Purchase                 900                     36.57888889
Purchase                 1,200                   36.56083333
Purchase                 4,900                   36.55244898
Purchase                 100                     36.5375
Purchase                 100                     36.55
Purchase                 200                     36.539
Purchase                 2,900                   36.6027
Purchase                 100                     36.5
Purchase                 200                     36.5
Purchase                 1,200                   36.54585
Purchase                 100                     36.55
Purchase                 2,800                   36.5275
Purchase                 2,600                   36.56769231
Purchase                 5,300                   36.54339623
Purchase                 3,603                   36.56443242
Purchase                 2,297                   36.56331737
Purchase                 200                     36.38
Purchase                 116                     36.55
Purchase                 100                     36.55
Purchase                 100                     36.59
Purchase                 100                     36.555
Purchase                 1,000                   36.543
Purchase                 200                     36.495
Purchase                 300                     36.43333333
Purchase                 700                     36.49142857
Purchase                 300                     36.57
Purchase                 1,100                   36.55072727
Purchase                 1,800                   36.6467
Purchase                 300                     36.57
Sale                     400                     36.53
Sale                     900                     36.47
Sale                     21                      36.41
Sale                     500                     36.414
Sale                     1,109                   36.50494139
Sale                     160                     36.5138
Sale                     14,116                  36.55853211
Sale                     500                     36.5736
Sale                     2,608                   36.48445169
Sale                     6,000                   36.50105167
Sale                     5,631                   36.51671994
Sale                     600                     36.459
Sale                     700                     36.48428571
Sale                     100                     36.53
Sale                     400                     36.53
Sale                     4,900                   36.50959184
Sale                     800                     36.44375
Sale                     2,200                   36.53049545
Sale                     700                     36.60142857
Sale                     300                     36.6
Sale                     200                     36.62
Sale                     200                     36.6
Sale                     100                     36.629
Sale                     1,400                   36.6
Sale                     400                     36.5414
Sale                     1,200                   36.54583333
Sale                     2,800                   36.5275
Sale                     100                     36.55
Sale                     100                     36.5
Sale                     200                     36.5
Sale                     13,800                  36.5587
Sale                     200                     36.38
Sale                     316                     36.5512
Sale                     200                     36.495
Sale                     1,100                   36.5441
Sale                     300                     36.57
Sale                     1,000                   36.5518
Sale                     1,800                   36.64666667
Sale                     100                     36.54
Sale                     300                     36.57
Sale                     300                     36.433333
Sale                     700                     36.4914



(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD



(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product      Writing,     Number     Exercise Type,     Expiry    Option
name,        selling,     of         price    e.g.      date      money
e.g. call    purchasing,  securities (USD)    American,           paid/
option       varying      to                  European            received
             etc.         which               etc.                per unit
                          the                                     (Note 4)
                          option
                          relates
                          (Note 6)
Call Option  Selling      100      40       American  20-Feb-10   0.3
Call Option  Selling      100      40       American  20-Feb-10   0.3
Call Option  Selling      600      40       American  20-Feb-10   0.3
Call Option  Purchasing   500      40       American  22-Jan-11   1.65
Call Option  Selling      100      35       American  16-Jan-10   1.75
Call Option  Selling      100      35       American  16-Jan-10   1.75
Call Option  Purchasing   100      35       American  20-Feb-10   2.2
Call Option  Purchasing   100      35       American  20-Feb-10   2.2
Call Option  Purchasing   100      35       American  20-Feb-10   2.25
Call Option  Purchasing   100      35       American  20-Feb-10   2.25
Put Option   Purchasing   200      35       American  22-May-10   1.375
Put Option   Purchasing   400      35       American  22-May-10   1.375
Put Option   Selling      15,200   35       American  22-May-10   1.6
Put Option   Selling      12,500   35       American  22/05/2010  1.6
Put Option   Selling      19,900   35       American  22-May-10   1.6
Put Option   Selling      3,500    35       American  20-Feb-10   0.7
Put Option   Selling      3,500    35       American  20-Feb-10   0.7
Put Option   Purchasing   100      40       American  16-Jan-10   3.7
Put Option   Purchasing   800      35       American  16-Jan-10   0.1
Put Option   Purchasing   3,200    35       American  16-Jan-10   0.1
Put Option   Purchasing   100      35       American  16-Jan-10   0.1
Put Option   Purchasing   21,400   35       American  16-Jan-10   0.1
Put Option   Purchasing   53,800   35       American  16-Jan-10   0.1


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)




4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         08 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor


SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or   Number of    Exercise Type, e.g.    Expiry date
name,        purchased    securities   price    American,
e.g. call                 to which     (Note 2) European
option                    the option            etc.
                          or           (USD)
                          derivative
                          relates
Call Option  Purchased    200          35       American      22-Jan-11
Call Option  Purchased    400          30       American      22-Jan-11
Call Option  Purchased    400          45       American      20-Feb-10
Call Option  Purchased    800          45       American      22-Jan-11
Call Option  Purchased    900          40       American      21-Aug-10
Call Option  Purchased    1,500        50       American      21-Jan-12
Call Option  Purchased    1,600        35       American      20-Feb-10
Call Option  Purchased    2,500        50       American      22-May-10
Call Option  Purchased    6,400        50       American      20-Feb-10
Call Option  Purchased    36,300       45       American      16-Jan-10
Put Option   Purchased    100          30       American      21-Jan-12
Put Option   Purchased    400          30       American      21-Aug-10
Put Option   Purchased    500          50       American      22-Jan-11
Put Option   Purchased    700          20       American      22-Jan-11
Put Option   Purchased    1,000        50       American      21-Jan-12
Put Option   Purchased    1,100        40       American      16-Jan-10
Put Option   Purchased    1,200        20       American      16-Jan-10
Put Option   Purchased    2,400        30       American      22-May-10
Put Option   Purchased    2,800        45       American      16-Jan-10
Put Option   Purchased    3,200        35       American      21-Aug-10
Put Option   Purchased    3,200        40       American      22-Jan-11
Put Option   Purchased    3,700        45       American      20-Feb-10
Put Option   Purchased    5,200        45       American      22-May-10
Put Option   Purchased    5,500        35       American      22-Jan-11
Put Option   Purchased    6,800        40       American      22-May-10
Put Option   Purchased    10,000       45       American      22-Jan-11
Put Option   Purchased    10,700       40       American      20-Feb-10
Put Option   Purchased    79,300       35       American      16-Jan-10
Call Option  Sold         54,800       40       American      20-Feb-10
Call Option  Sold         23,700       45       American      16-Jan-10
Call Option  Sold         23,200       40       American      16-Jan-10
Call Option  Sold         21,000       40       American      22-Jan-11
Call Option  Sold         8,200        45       American      22-May-10
Call Option  Sold         7,700        35       American      22-May-10
Call Option  Sold         5,600        40       American      22-May-10
Call Option  Sold         3,000        50       American      22-Jan-11
Call Option  Sold         2,900        50       American      16-Jan-10
Call Option  Sold         2,200        35       American      16-Jan-10
Call Option  Sold         1,500        30       American      20-Feb-10
Call Option  Sold         1,500        40       American      21-Jan-12
Call Option  Sold         1,000        30       American      22-May-10
Call Option  Sold         700          35       American      21-Aug-10
Call Option  Sold         600          45       American      21-Aug-10
Call Option  Sold         600          60       American      16-Jan-10
Call Option  Sold         500          30       American      21-Jan-12
Call Option  Sold         300          30       American      16-Jan-10
Call Option  Sold         200          60       American      22-Jan-11
Call Option  Sold         100          55       American      20-Feb-10
Call Option  Sold         100          70       American      16-Jan-10
Put Option   Sold         47,000       35       American      22-May-10
Put Option   Sold         7,000        35       American      20-Feb-10
Put Option   Sold         3,900        30       American      16-Jan-10
Put Option   Sold         3,800        20       American      20-Feb-10
Put Option   Sold         2,800        50       American      21-Aug-10
Put Option   Sold         1,900        25       American      22-Jan-11
Put Option   Sold         1,200        30       American      22-Jan-11
Put Option   Sold         1,000        25       American      16-Jan-10
Put Option   Sold         600          40       American      21-Jan-12
Put Option   Sold         500          50       American      20-Feb-10
Put Option   Sold         100          25       American      20-Feb-10

Notes

1. Where there are open option positions or open derivative positions (except
   for CFDs), full details should be given.  Full details of any existing
   agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk