EPT Disclosure HERSHEY COMPANY

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               12 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                  Number       (%)      Number         (%)

(1) Relevant securities          164,155     0.10%      17,021       0.01%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       188,700     0.11%     399,800       0.24%
to purchase/sell

Total                            352,855     0.21%     416,821       0.25%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Purchase                 11,500                  37.26252174
Purchase                 500                     36.78
Purchase                 8,500                   37.16313412
Purchase                 200                     37.2065
Purchase                 7,248                   37.1775138
Purchase                 16,800                  37.23994048
Purchase                 2,690                   37.27794796
Purchase                 3,700                   37.20405405
Purchase                 13,198                  37.20717154
Purchase                 1,800                   37.19955556
Purchase                 5,600                   37.10323214
Purchase                 972                     37.44090535
Purchase                 300                     37.5845
Purchase                 1,400                   37.1786
Purchase                 14,200                  37.272
Purchase                 700                     36.49
Purchase                 200                     36.7799
Purchase                 2,600                   37.37261538
Purchase                 1,420                   36.71784507
Purchase                 3,057                   37.18079817
Purchase                 1,843                   37.12920781
Purchase                 300                     37.114
Purchase                 200                     37.405
Purchase                 400                     37.385
Purchase                 1,300                   37.08553846
Purchase                 400                     37.113
Purchase                 4,500                   37.3878
Purchase                 400                     37.0425
Purchase                 100                     37.12
Purchase                 200                     37.32
Purchase                 4,700                   37.49382979
Purchase                 1,300                   37.50769231
Purchase                 4,816                   37.54825581
Purchase                 100                     37.5
Purchase                 6,900                   37.5241942
Purchase                 800                     37.4805
Purchase                 2,000                   37.3619
Purchase                 500                     37.528
Purchase                 100                     37.152
Purchase                 400                     37.5
Purchase                 300                     37.5845
Purchase                 6,600                   37.18181818
Purchase                 2,400                   37.08541667
Purchase                 400                     36.8475
Purchase                 200                     37.13
Purchase                 400                     37.254975
Purchase                 2,300                   37.16915217
Sale                     600                     37.181
Sale                     300                     37.17
Sale                     400                     37.17625
Sale                     1,400                   36.635
Sale                     1,700                   37.21529412
Sale                     2,863                   37.21589941
Sale                     6,900                   37.10062899
Sale                     100                     37.142
Sale                     100                     37.271
Sale                     200                     37.226
Sale                     3,516                   37.18940557
Sale                     400                     37.26
Sale                     500                     37.286
Sale                     6,800                   37.22558824
Sale                     3,800                   37.10847368
Sale                     14,200                  37.272
Sale                     300                     37.5845
Sale                     100                     37.2
Sale                     300                     37.29333333
Sale                     100                     37.22
Sale                     405                     36.62987654
Sale                     215                     36.4615814
Sale                     200                     37.32
Sale                     100                     37.76
Sale                     400                     37.47
Sale                     5,000                   37.489998
Sale                     116                     37.15
Sale                     14,200                  37.272
Sale                     100                     37.245
Sale                     13,100                  37.536
Sale                     600                     36.82833333
Sale                     4,700                   37.3633617
Sale                     500                     37.058
Sale                     1,200                   37.08
Sale                     2,000                   37.4017
Sale                     100                     37.11
Sale                     2,400                   37.38216667
Sale                     100                     37.152
Sale                     300                     37.114
Sale                     400                     37.385
Sale                     800                     37.4805
Sale                     100                     36.46
Sale                     200                     37.525
Sale                     200                     37.13
Sale                     2,300                   37.16913043
Sale                     100                     37.14
Sale                     100                     37.49
Sale                     11,700                  37.26495752
Sale                     400                     36.8475


(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD




(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product      Writing,    Number    Exercise Type,     Expiry     Option
name,        selling,    of        price    e.g.      date       money
e.g. call    purchasing, securities         American,            paid/received
option       varying     to        (USD)    European             per unit
             etc.        which              etc.                 (Note 4)
                         the
                         option
                         relates
                         (Note 6)
Call Option  Purchasing  1,800     40      American   20/02/2010 0.4
Call Option  Purchasing  100       40      American   20/02/2010 0.45
Call Option  Purchasing  1,000     35      American   16/01/2010 2.3
Call Option  Purchasing  300       40      American   16/01/2010 0.05
Call Option  Purchasing  300       40      American   16/01/2010 0.05
Call Option  Purchasing  100       40      American   16/01/2010 0.05
Call Option  Purchasing  200       40      American   22/05/2010 0.75
Call Option  Purchasing  200       40      American   22/05/2010 0.823579459
Call Option  Purchasing  100       40      American   22/01/2011 1.85
Call Option  Purchasing  100       40      American   22/01/2011 2.1
Call Option  Purchasing  100       35      American   20/02/2010 3
Call Option  Purchasing  100       35      American   22/05/2010 3
Put Option   Purchasing  16,900    40      American   16/01/2010 3.1
Put Option   Purchasing  4,900     40      American   16/01/2010 3.1
Put Option   Purchasing  15,700    40      American   16/01/2010 3.1
Call Option  Selling     1,300     40      American   20/02/2010 0.5
Call Option  Selling     6,000     40      American   20/02/2010 0.5
Call Option  Selling     800       40      American   20/02/2010 0.5
Call Option  Selling     10,000    40      American   20/02/2010 0.5
Call Option  Selling     4,600     40      American   20/02/2010 0.5
Call Option  Selling     100       40      American   20/02/2010 0.5
Call Option  Selling     2,200     40      American   20/02/2010 0.5
Call Option  Selling     500       40      American   20/02/2010 0.5
Call Option  Selling     100       40      American   20/02/2010 0.5
Call Option  Selling     3,300     40      American   20/02/2010 0.55
Call Option  Selling     3,400     40      American   20/02/2010 0.55
Call Option  Selling     1,300     35      American   16/01/2010 2.35
Call Option  Selling     7,900     35      American   16/01/2010 2.35
Call Option  Selling     2,200     35      American   16/01/2010 2.35
Call Option  Selling     2,800     35      American   16/01/2010 2.35
Call Option  Selling     1,700     35      American   16/01/2010 2.55
Call Option  Selling     8,300     40      American   16/01/2010 0.1
Call Option  Selling     8,300     40      American   16/01/2010 0.1
Call Option  Selling     400       40      American   22/05/2010 0.85
Call Option  Selling     100       40      American   22/05/2010 0.85
Call Option  Selling     200       40      American   22/05/2010 0.823579459
Call Option  Selling     14,800    40      American   22/05/2010 1
Call Option  Selling     3,100     40      American   22/05/2010 1
Call Option  Selling     1,500     40      American   22/05/2010 1
Call Option  Selling     8,100     40      American   22/05/2010 1
Call Option  Selling     1,400     37.5    American   20/02/2010 1.05
Call Option  Selling     700       37.5    American   20/02/2010 1.05
Call Option  Selling     8,400     37.5    American   20/02/2010 1.05
Call Option  Selling     1,100     37.5    American   20/02/2010 1.1
Call Option  Selling     1,200     37.5    American   20/02/2010 1.3
Call Option  Selling     600       37.5    American   20/02/2010 1.35
Call Option  Selling     2,500     45      American   20/02/2010 0.1
Call Option  Selling     200       45      American   20/02/2010 0.1
Call Option  Selling     200       40      American   21/08/2010 1.2
Put Option   Selling     1,000     35      American   20/02/2010 0.65
Put Option   Selling     100       35      American   20/02/2010 0.55
Put Option   Selling     100       35      American   20/02/2010 0.55
Put Option   Selling     13,100    35      American   20/02/2010 0.55
Put Option   Selling     200       35      American   20/02/2010 0.65
Put Option   Selling     2,200     50      American   21/08/2010 13.5
Put Option   Selling     200       30      American   22/01/2011 1.1
Put Option   Selling     100       30      American   21/01/2012 2.45
Put Option   Selling     100       30      American   21/01/2012 2.45
Put Option   Selling     4,200     40      American   16/01/2010 2.8
Put Option   Selling     1,000     40      American   16/01/2010 2.8
Put Option   Selling     800       40      American   16/01/2010 2.8
Put Option   Selling     17,600    40      American   16/01/2010 2.8
Put Option   Selling     11,500    40      American   16/01/2010 2.8


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)




(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)







4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         13 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))



OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise   Type, e.g.  Expiry date
name,        purchased   securities   price      American,
e.g. call                to           (Note 2)   European
option                   which the    (USD)      etc.
                         option or
                         derivative
                         relates
Call Option  Purchased   400          30         American    22-Jan-11
Call Option  Purchased   200          35         American    22-Jan-11
Call Option  Purchased   1,000        40         American    21-Aug-10
Call Option  Purchased   36,300       45         American    16-Jan-10
Call Option  Purchased   800          45         American    22-Jan-11
Call Option  Purchased   6,400        50         American    20-Feb-10
Call Option  Purchased   2,500        50         American    22-May-10
Call Option  Purchased   500          50         American    21-Jan-12
Put Option   Purchased   1,200        20         American    16-Jan-10
Put Option   Purchased   700          20         American    22-Jan-11
Put Option   Purchased   2,400        30         American    22-May-10
Put Option   Purchased   400          30         American    21-Aug-10
Put Option   Purchased   76,700       35         American    16-Jan-10
Put Option   Purchased   3,500        35         American    21-Aug-10
Put Option   Purchased   5,500        35         American    22-Jan-11
Put Option   Purchased   3,500        40         American    16-Jan-10
Put Option   Purchased   10,800       40         American    20-Feb-10
Put Option   Purchased   6,800        40         American    22-May-10
Put Option   Purchased   2,700        40         American    21-Aug-10
Put Option   Purchased   3,200        40         American    22-Jan-11
Put Option   Purchased   2,800        45         American    16-Jan-10
Put Option   Purchased   3,700        45         American    20-Feb-10
Put Option   Purchased   5,200        45         American    22-May-10
Put Option   Purchased   10,000       45         American    22-Jan-11
Put Option   Purchased   500          50         American    22-Jan-11
Put Option   Purchased   1,000        50         American    21-Jan-12
Call Option  Sold        300          30         American    16-Jan-10
Call Option  Sold        1,500        30         American    20-Feb-10
Call Option  Sold        1,100        30         American    22-May-10
Call Option  Sold        500          30         American    21-Jan-12
Call Option  Sold        65,600       35         American    16-Jan-10
Call Option  Sold        4,400        35         American    20-Feb-10
Call Option  Sold        1,400        35         American    22-May-10
Call Option  Sold        900          35         American    21-Aug-10
Call Option  Sold        36,200       40         American    16-Jan-10
Call Option  Sold        88,000       40         American    20-Feb-10
Call Option  Sold        33,400       40         American    22-May-10
Call Option  Sold        20,800       40         American    22-Jan-11
Call Option  Sold        1,400        40         American    21-Jan-12
Call Option  Sold        23,700       45         American    16-Jan-10
Call Option  Sold        4,800        45         American    20-Feb-10
Call Option  Sold        8,200        45         American    22-May-10
Call Option  Sold        600          45         American    21-Aug-10
Call Option  Sold        2,900        50         American    16-Jan-10
Call Option  Sold        3,000        50         American    22-Jan-11
Call Option  Sold        100          55         American    20-Feb-10
Call Option  Sold        600          60         American    16-Jan-10
Call Option  Sold        200          60         American    22-Jan-11
Call Option  Sold        100          70         American    16-Jan-10
Call Option  Sold        13,400       37.5       American    20-Feb-10
Put Option   Sold        3,800        20         American    20-Feb-10
Put Option   Sold        1,000        25         American    16-Jan-10
Put Option   Sold        100          25         American    20-Feb-10
Put Option   Sold        1,900        25         American    22-Jan-11
Put Option   Sold        3,900        30         American    16-Jan-10
Put Option   Sold        1,400        30         American    22-Jan-11
Put Option   Sold        200          30         American    21-Jan-12
Put Option   Sold        21,400       35         American    20-Feb-10
Put Option   Sold        46,900       35         American    22-May-10
Put Option   Sold        600          40         American    21-Jan-12
Put Option   Sold        500          50         American    20-Feb-10
Put Option   Sold        5,000        50         American    21-Aug-10

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk