EPT Disclosure HERSHEY COMPANY

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               13 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                Number       (%)       Number        (%)

(1) Relevant securities         155,877    0.09%       19,021      0.01%

(2)  Derivatives (other  than         0    0.00%           0       0.00%
options)

(3) Options and agreements      216,400    0.13%      410,800      0.23%
to purchase/sell
Total                           372,277    0.22%      429,821      0.24%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number        (%)        Number      (%)

(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Purchase                 343                     36.61
Purchase                 5,400                   37.0943
Purchase                 64                      37.0868
Purchase                 6,469                   36.61
Purchase                 400                     36.6988
Purchase                 282                     36.61
Purchase                 260                     36.61
Purchase                 13                      37.0868
Purchase                 500                     37.79
Purchase                 400                     37.775
Purchase                 100                     37.8
Purchase                 200                     36.749
Purchase                 100                     36.749
Purchase                 100                     36.79
Purchase                 100                     36.83
Purchase                 300                     37.475
Purchase                 100                     36.78
Purchase                 800                     37.20625
Purchase                 12,100                  37.15
Purchase                 900                     37.15222222
Purchase                 100                     36.788
Purchase                 500                     37.15
Purchase                 1,900                   37.23105263
Purchase                 2,700                   36.92962963
Purchase                 4,700                   36.93893617
Purchase                 5,000                   37
Purchase                 500                     37.408
Purchase                 1,800                   37.102778
Purchase                 4,212                   37.09468585
Purchase                 1,900                   37.06736842
Purchase                 1,500                   36.89273333
Purchase                 200                     36.84
Purchase                 100                     36.85
Purchase                 300                     36.75666667
Purchase                 300                     36.74333333
Purchase                 4,000                   37.001675
Purchase                 77                      37.07
Purchase                 400                     36.6988
Purchase                 1,900                   37.27157895
Purchase                 1,300                   37.11192308
Purchase                 2,600                   36.96880769
Purchase                 800                     37.26625
Purchase                 100                     37.47
Purchase                 200                     37.09
Purchase                 100                     36.729
Purchase                 100                     37.47
Purchase                 200                     36.84
Purchase                 800                     36.6137
Purchase                 200                     36.936
Purchase                 300                     37.20666667
Purchase                 375                     37.24333333
Purchase                 800                     37.38625
Purchase                 100                     37.75
Sale                     6,729                   36.61
Sale                     13                      37.0868
Sale                     400                     36.6988
Sale                     4,100                   36.82121951
Sale                     700                     36.84971429
Sale                     7,800                   37.09314103
Sale                     343                     36.61
Sale                     1,000                   37.785
Sale                     2,000                   37.94025
Sale                     300                     36.749
Sale                     700                     37.0876
Sale                     3,672                   36.8800463
Sale                     802                     36.93099751
Sale                     2,100                   36.8138381
Sale                     400                     36.8075
Sale                     500                     36.722
Sale                     5,464                   37.09421215
Sale                     12,000                  37.06175
Sale                     86                      37.75
Sale                     56                      37
Sale                     100                     37
Sale                     100                     37
Sale                     1                       37
Sale                     100                     37
Sale                     500                     37.15
Sale                     200                     36.819
Sale                     800                     36.750375
Sale                     400                     36.77
Sale                     875                     37.16051429
Sale                     4,300                   36.9845814
Sale                     100                     37
Sale                     200                     37
Sale                     100                     37
Sale                     100                     37
Sale                     100                     37
Sale                     100                     37
Sale                     200                     37
Sale                     100                     37
Sale                     2,000                   37
Sale                     600                     37.36683333
Sale                     700                     36.89342857
Sale                     100                     37.47
Sale                     200                     36.625
Sale                     300                     36.62
Sale                     64                      37.0868
Sale                     100                     36.81
Sale                     100                     36.75
Sale                     200                     36.685
Sale                     200                     37.09
Sale                     100                     37.47
Sale                     500                     37.408
Sale                     100                     37.75
Sale                     1,800                   37.10277778
Sale                     4,212                   37.09469373
Sale                     44                      37
Sale                     100                     37
Sale                     200                     37
Sale                     100                     37
Sale                     300                     36.6
Sale                     200                     36.84
Sale                     13                      37.0868
Sale                     5,400                   37.0943
Sale                     100                     37
Sale                     200                     37
Sale                     100                     37
Sale                     100                     37
Sale                     100                     37
Sale                     200                     36.84
Sale                     100                     36.729
Sale                     2,600                   36.96880769
Sale                     100                     37
Sale                     100                     37
Sale                     100                     37
Sale                     99                      37
Sale                     43                      37
Sale                     100                     37
Sale                     57                      37


(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD


(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product       Writing,    Number of   Exercise Type,     Expiry      Option
name,         selling,    securities  price    e.g.      date        money
e.g. call     purchasing, to which the         American,             paid/received
option        varying     option               European              per
              etc.        relates              etc.                  unit
                          (Note 6)                                   (Note 4)
Call Option   Purchasing  100         40       American  22/05/2010  1.15
Call Option   Purchasing  600         40       American  22/05/2010  1.15
Call Option   Purchasing  200         40       American  22/05/2010  1.15
Call Option   Purchasing  5,600       40       American  22/05/2010  1.056224659
Call Option   Purchasing  300         40       American  22/05/2010  1
Call Option   Purchasing  300         40       American  16/01/2010  0.075
Call Option   Purchasing  23,800      40       American  16/01/2010  0.075
Call Option   Purchasing  100         40       American  16/01/2010  0.075
Call Option   Purchasing  2,100       40       American  16/01/2010  0.05
Call Option   Purchasing  12,800      40       American  16/01/2010  0.05
Call Option   Purchasing  1,100       45       American  22/05/2010  0.20387128
Call Option   Purchasing  200         45       American  22/05/2010  0.217855059
Call Option   Purchasing  800         35       American  20/02/2010  3.233956643
Call Option   Purchasing  400         35       American  20/02/2010  2.65
Call Option   Purchasing  1,300       35       American  22/05/2010  3.708401959
Call Option   Purchasing  2,000       37.5     American  20/02/2010  1.45
Call Option   Purchasing  200         37.5     American  20/02/2010  1.2
Call Option   Purchasing  400         37.5     American  20/02/2010  1.2
Call Option   Purchasing  1,600       37.5     American  20/02/2010  1.2
Put Option    Purchasing  400         35       American  20/02/2010  0.82
Put Option    Purchasing  400         35       American  20/02/2010  0.8
Put Option    Purchasing  100         35       American  20/02/2010  0.85
Put Option    Purchasing  9,600       35       American  20/02/2010  0.75
Put Option    Purchasing  2,000       35       American  20/02/2010  0.75
Put Option    Purchasing  900         35       American  20/02/2010  0.75
Put Option    Purchasing  4,000       35       American  20/02/2010  0.75
Put Option    Purchasing  4,900       35       American  20/02/2010  0.75
Put Option    Purchasing  300         35       American  20/02/2010  0.65
Put Option    Purchasing  100         35       American  20/02/2010  0.65
Put Option    Purchasing  300         35       American  20/02/2010  0.77
Put Option    Purchasing  600         35       American  20/02/2010  0.77
Put Option    Purchasing  1,300       35       American  20/02/2010  0.75
Put Option    Purchasing  200         35       American  20/02/2010  0.75
Put Option    Purchasing  100         35       American  20/02/2010  0.8
Put Option    Purchasing  200         35       American  22/05/2010  1.277812406
Put Option    Purchasing  400         35       American  22/05/2010  1.277812406
Put Option    Purchasing  2,300       35       American  22/05/2010  1.35453184
Put Option    Purchasing  100         30       American  22/01/2011  1.02725903
Put Option    Purchasing  100         40       American  21/01/2012  7.3
Put Option    Purchasing  400         37.5     American  20/02/2010  1.95
Put Option    Purchasing  100         35       American  21/08/2010  2.15
Put Option    Purchasing  200         40       American  22/05/2010  3.883064261
Put Option    Purchasing  100         40       American  22/05/2010  4.5
Put Option    Purchasing  1,400       40       American  22/05/2010  4.5
Put Option    Purchasing  300         40       American  20/02/2010  2.882687277
Put Option    Purchasing  100         40       American  20/02/2010  2.882687277
Put Option    Purchasing  3,200       40       American  20/02/2010  3.5
Put Option    Purchasing  2,800       40       American  16/01/2010  2.35
Put Option    Purchasing  3,300       40       American  16/01/2010  2.9
Put Option    Purchasing  1,400       40       American  16/01/2010  2.9
Put Option    Purchasing  13,500      40       American  16/01/2010  2.9
Put Option    Purchasing  800         35       American  16/01/2010  0.021891903
Put Option    Purchasing  3,200       35       American  16/01/2010  0.021891903
Put Option    Purchasing  200         35       American  16/01/2010  0.021891903
Put Option    Purchasing  7,700       35       American  16/01/2010  0.05
Put Option    Purchasing  100         35       American  16/01/2010  0.05
Put Option    Purchasing  10,000      35       American  16/01/2010  0.05
Put Option    Purchasing  4,700       35       American  16/01/2010  0.05
Put Option    Purchasing  700         35       American  16/01/2010  0.05
Call Option   Selling     100         40       American  22/05/2010  1.15
Call Option   Selling     600         40       American  22/05/2010  1.15
Call Option   Selling     200         40       American  22/05/2010  1.15
Call Option   Selling     5,600       40       American  22/05/2010  1.056224659
Call Option   Selling     300         40       American  16/01/2010  0.075
Call Option   Selling     23,800      40       American  16/01/2010  0.075
Call Option   Selling     100         40       American  16/01/2010  0.075
Call Option   Selling     1,100       45       American  22/05/2010  0.20387128
Call Option   Selling     200         45       American  22/05/2010  0.217855059
Call Option   Selling     400         45       American  22/05/2010  0.25
Call Option   Selling     800         35       American  20/02/2010  3.233956643
Call Option   Selling     100         40       American  21/01/2012  3.2
Call Option   Selling     100         40       American  21/01/2012  3.2
Call Option   Selling     1,300       35       American  22/05/2010  3.708401959
Call Option   Selling     100         35       American  22/05/2010  3.4
Call Option   Selling     100         35       American  21/08/2010  3.6
Put Option    Selling     2,300       35       American  20/02/2010  0.65
Put Option    Selling     5,600       35       American  20/02/2010  0.75
Put Option    Selling     19,500      35       American  20/02/2010  0.75
Put Option    Selling     8,600       35       American  20/02/2010  0.75
Put Option    Selling     700         35       American  20/02/2010  0.7
Put Option    Selling     1,000       35       American  20/02/2010  0.8
Put Option    Selling     200         35       American  22/05/2010  1.277812406
Put Option    Selling     400         35       American  22/05/2010  1.277812406
Put Option    Selling     2,300       35       American  22/05/2010  1.35453184
Put Option    Selling     100         35       American  22/05/2010  1.7
Put Option    Selling     100         35       American  22/05/2010  1.7
Put Option    Selling     600         35       American  22/05/2010  1.69
Put Option    Selling     2,200       50       American  21/08/2010  13
Put Option    Selling     700         50       American  21/08/2010  13.6
Put Option    Selling     100         30       American  22/01/2011  1.02725903
Put Option    Selling     200         30       American  22/01/2011  1.15
Put Option    Selling     300         30       American  22/01/2011  1.2
Put Option    Selling     100         30       American  22/01/2011  1.2
Put Option    Selling     1,400       30       American  22/01/2011  1.2
Put Option    Selling     1,700       30       American  22/01/2011  1.2
Put Option    Selling     3,400       30       American  22/05/2010  0.4
Put Option    Selling     600         60       American  16/01/2010  22.9
Put Option    Selling     400         30       American  21/08/2010  0.7
Put Option    Selling     1,600       35       American  21/08/2010  2.1
Put Option    Selling     300         35       American  21/08/2010  2.25
Put Option    Selling     100         35       American  22/01/2011  2.8
Put Option    Selling     200         35       American  22/01/2011  2.85
Put Option    Selling     2,300       35       American  22/01/2011  2.85
Put Option    Selling     1,000       35       American  22/01/2011  3
Put Option    Selling     200         40       American  22/05/2010  3.883064261
Put Option    Selling     300         40       American  20/02/2010  2.882687277
Put Option    Selling     100         40       American  20/02/2010  2.882687277
Put Option    Selling     2,800       40       American  16/01/2010  2.35
Put Option    Selling     100         40       American  16/01/2010  2.4
Put Option    Selling     800         35       American  16/01/2010  0.021891903
Put Option    Selling     3,200       35       American  16/01/2010  0.021891903
Put Option    Selling     200         35       American  16/01/2010  0.021891903
Put Option    Selling     100         35       American  16/01/2010  0.1
Put Option    Selling     7,300       35       American  16/01/2010  0.1
Put Option    Selling     7,300       35       American  16/01/2010  0.1


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)


4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.



Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         14 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))



OPEN POSITIONS (Note 1)

Product      Written    Number of     Exercise  Type,      Expiry date
name,        or         securities    price     e.g.
e.g. call    purchased  to which      (Note 2)  American,
option                  the option    (USD)     European
                        or                      etc.
                        derivative
                        relates
Call Option  Purchased  400           30        American   22/01/2011
Call Option  Purchased  200           35        American   22/01/2011
Call Option  Purchased  1,000         40        American   21/08/2010
Call Option  Purchased  36,300        45        American   16/01/2010
Call Option  Purchased  800           45        American   22/01/2011
Call Option  Purchased  6,400         50        American   20/02/2010
Call Option  Purchased  2,500         50        American   22/05/2010
Call Option  Purchased  500           50        American   21/01/2012
Call Option  Purchased  4,200         37.5      American   20/02/2010
Put Option   Purchased  1,200         20        American   16/01/2010
Put Option   Purchased  700           20        American   22/01/2011
Put Option   Purchased  85,200        35        American   16/01/2010
Put Option   Purchased  1,700         35        American   21/08/2010
Put Option   Purchased  1,900         35        American   22/01/2011
Put Option   Purchased  21,600        40        American   16/01/2010
Put Option   Purchased  14,000        40        American   20/02/2010
Put Option   Purchased  8,300         40        American   22/05/2010
Put Option   Purchased  2,700         40        American   21/08/2010
Put Option   Purchased  3,200         40        American   22/01/2011
Put Option   Purchased  2,800         45        American   16/01/2010
Put Option   Purchased  3,700         45        American   20/02/2010
Put Option   Purchased  5,200         45        American   22/05/2010
Put Option   Purchased  10,000        45        American   22/01/2011
Put Option   Purchased  500           50        American   22/01/2011
Put Option   Purchased  1,000         50        American   21/01/2012
Put Option   Purchased  400           37.5      American   20/02/2010
Call Option  Sold       300           30        American   16/01/2010
Call Option  Sold       1,500         30        American   20/02/2010
Call Option  Sold       1,100         30        American   22/05/2010
Call Option  Sold       500           30        American   21/01/2012
Call Option  Sold       58,800        35        American   16/01/2010
Call Option  Sold       4,000         35        American   20/02/2010
Call Option  Sold       1,500         35        American   22/05/2010
Call Option  Sold       1,000         35        American   21/08/2010
Call Option  Sold       21,300        40        American   16/01/2010
Call Option  Sold       87,900        40        American   20/02/2010
Call Option  Sold       33,100        40        American   22/05/2010
Call Option  Sold       20,800        40        American   22/01/2011
Call Option  Sold       1,600         40        American   21/01/2012
Call Option  Sold       23,700        45        American   16/01/2010
Call Option  Sold       4,800         45        American   20/02/2010
Call Option  Sold       8,600         45        American   22/05/2010
Call Option  Sold       600           45        American   21/08/2010
Call Option  Sold       2,900         50        American   16/01/2010
Call Option  Sold       3,000         50        American   22/01/2011
Call Option  Sold       100           55        American   20/02/2010
Call Option  Sold       600           60        American   16/01/2010
Call Option  Sold       200           60        American   22/01/2011
Call Option  Sold       100           70        American   16/01/2010
Put Option   Sold       3,800         20        American   20/02/2010
Put Option   Sold       1,000         25        American   16/01/2010
Put Option   Sold       100           25        American   20/02/2010
Put Option   Sold       1,900         25        American   22/01/2011
Put Option   Sold       3,900         30        American   16/01/2010
Put Option   Sold       3,400         30        American   22/05/2010
Put Option   Sold       400           30        American   21/08/2010
Put Option   Sold       5,100         30        American   22/01/2011
Put Option   Sold       200           30        American   21/01/2012
Put Option   Sold       55,800        35        American   20/02/2010
Put Option   Sold       47,700        35        American   22/05/2010
Put Option   Sold       500           40        American   21/01/2012
Put Option   Sold       500           50        American   20/02/2010
Put Option   Sold       7,900         50        American   21/08/2010
Put Option   Sold       600           60        American   16/01/2010

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk