EPT Disclosure The Hershey Company

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               14 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                  Number       (%)      Number         (%)

(1) Relevant securities          158,650     0.09%      17,021       0.01%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       219,300     0.13%     406,900       0.24%
to purchase/sell

Total                            377,950     0.22%     423,921       0.25%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Sale                     4,523                   36.8572275
Sale                     100                     37
Sale                     200                     36.935
Sale                     100                     36.929
Sale                     1,800                   37.00294444
Sale                     1,000                   36.56
Sale                     200                     36.971
Sale                     100                     37
Sale                     200                     36.75
Sale                     200                     36.75
Sale                     1,000                   36.851
Sale                     153                     36.73
Sale                     200                     36.825
Sale                     500                     36.936
Sale                     57                      37.02
Sale                     100                     36.98
Sale                     600                     36.58505
Sale                     1,300                   37.02
Sale                     300                     37
Sale                     100                     36.999
Sale                     5,307                   36.98634445
Sale                     200                     36.96
Sale                     5,400                   36.99111111
Sale                     293                     36.93587031
Sale                     7,100                   36.99971831
Sale                     2,400                   36.59083333
Sale                     11,500                  36.594
Sale                     200                     36.66
Sale                     700                     36.56714286
Sale                     1,500                   36.60733333
Sale                     18,478                  36.59990583
Sale                     100                     36.55
Sale                     8,966                   36.57810618
Sale                     1,300                   36.60384615
Sale                     200                     36.66
Sale                     1,000                   36.56
Sale                     282                     36.61
Sale                     100                     36.981
Sale                     27                      36.8592
Sale                     260                     36.9669
Sale                     1,142                   36.6317951
Sale                     3                       36.99
Sale                     700                     36.9483
Sale                     126                     36.8592
Purchase                 1,000                   36.851
Purchase                 500                     36.936
Purchase                 4,523                   36.85723374
Purchase                 126                     36.8592
Purchase                 100                     37
Purchase                 300                     36.80966667
Purchase                 200                     36.971
Purchase                 200                     36.935
Purchase                 1,000                   36.56
Purchase                 100                     37
Purchase                 200                     36.75
Purchase                 1,800                   37.00294444
Purchase                 27                      36.8592
Purchase                 200                     36.825
Purchase                 27                      36.8592
Purchase                 200                     36.964
Purchase                 360                     36.98722222
Purchase                 200                     36.875
Purchase                 100                     36.98
Purchase                 126                     36.8592
Purchase                 57                      37.02
Purchase                 300                     36.59
Purchase                 100                     36.59
Purchase                 100                     36.59
Purchase                 2,000                   37.9403
Purchase                 100                     37
Purchase                 2,100                   36.78570952
Purchase                 100                     36.5603
Purchase                 46,344                  36.59315899
Purchase                 20,000                  36.9938
Purchase                 100                     36.99
Purchase                 100                     36.9
Purchase                 500                     36.91796
Purchase                 100                     36.99
Purchase                 400                     36.9225
Purchase                 1,000                   36.791
Purchase                 100                     36.94


(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD




(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product      Writing,     Number   Exercise Type,    Expiry     Option
name,        selling,     of       price    e.g.     date       money
e.g. call    purchasing,  securities        American,           paid/
option       varying      to       (USD)    European            received
             etc.         which             etc.                per unit
                          the                                   (Note 4)
                          option
                          relates
                          (Note 6)
Put Option   Selling      200      35     American  20/02/2010  0.832492467
Put Option   Selling      200      35     American  22/05/2010  1.702971739
Put Option   Selling      400      35     American  22/05/2010  1.702971739
Put Option   Selling      6,200    30     American  21/08/2010  0.75
Put Option   Selling      3,300    35     American  21/08/2010  2.3
Put Option   Selling      700      30     American  21/01/2012  2.7
Call Option  Selling      200      40     American  20/02/2010  0.455944049
Call Option  Selling      500      40     American  20/02/2010  0.455944049
Call Option  Selling      400      40     American  20/02/2010  0.5
Call Option  Selling      100      40     American  22/05/2010  0.834645786
Call Option  Selling      600      40     American  22/05/2010  0.834645786
Call Option  Selling      200      40     American  22/05/2010  0.834645786
Call Option  Selling      800      40     American  22/05/2010  0.95
Call Option  Selling      500      40     American  22/05/2010  1
Call Option  Selling      100      40     American  22/05/2010  1
Call Option  Selling      300      40     American  16/01/2010  0.075
Call Option  Selling      23,800   40     American  16/01/2010  0.075
Call Option  Selling      100      40     American  16/01/2010  0.075
Call Option  Selling      1,100    40     American  16/01/2010  0.05
Call Option  Selling      3,400    40     American  16/01/2010  0.02165
Call Option  Selling      75,500   40     American  16/01/2010  0.02165
Call Option  Selling      400      40     American  16/01/2010  0.02165
Call Option  Selling      1,300    35     American  22/05/2010  3.025
Call Option  Selling      1,000    35     American  22/05/2010  3.1
Put Option   Purchasing   200      35     American  20/02/2010  0.832492467
Put Option   Purchasing   100      35     American  20/02/2010  0.85
Put Option   Purchasing   900      35     American  20/02/2010  0.85
Put Option   Purchasing   100      35     American  20/02/2010  0.85
Put Option   Purchasing   2,800    35     American  20/02/2010  0.8
Put Option   Purchasing   100      35     American  20/02/2010  0.85
Put Option   Purchasing   100      35     American  20/02/2010  0.85
Put Option   Purchasing   200      35     American  22/05/2010  1.702971739
Put Option   Purchasing   400      35     American  22/05/2010  1.702971739
Put Option   Purchasing   100      35     American  22/05/2010  1.7
Put Option   Purchasing   100      35     American  22/05/2010  1.7
Put Option   Purchasing   13,400   35     American  22/05/2010  1.7
Put Option   Purchasing   200      35     American  22/05/2010  1.63
Call Option  Purchasing   100      40     American  21/08/2010  1.25
Call Option  Purchasing   2,000    37.5   American  20/02/2010  1.2
Call Option  Purchasing   900      37.5   American  20/02/2010  1.2
Call Option  Purchasing   200      40     American  20/02/2010  0.455944049
Call Option  Purchasing   500      40     American  20/02/2010  0.455944049
Call Option  Purchasing   100      40     American  22/05/2010  0.834645786
Call Option  Purchasing   600      40     American  22/05/2010  0.834645786
Call Option  Purchasing   200      40     American  22/05/2010  0.834645786
Call Option  Purchasing   100      40     American  22/05/2010  0.85
Call Option  Purchasing   300      40     American  16/01/2010  0.075
Call Option  Purchasing   23,800   40     American  16/01/2010  0.075
Call Option  Purchasing   100      40     American  16/01/2010  0.075
Call Option  Purchasing   3,400    40     American  16/01/2010  0.02165
Call Option  Purchasing   75,500   40     American  16/01/2010  0.02165
Call Option  Purchasing   400      40     American  16/01/2010  0.02165
Call Option  Purchasing   1,300    35     American  22/05/2010  3.025


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)




4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         15 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor


SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written    Number of     Exercise  Type, e.g.   Expiry date
name,        or         securities    price     American,
e.g. call    purchased  to which      (Note 2)  European
option                  the option    (USD)     etc.
                        or
                        derivative
                        relates
Put Option   Sold       3,800         20        American     20/02/2010
Put Option   Sold       1,000         25        American     16/01/2010
Put Option   Sold       100           25        American     20/02/2010
Put Option   Sold       1,900         25        American     22/01/2011
Put Option   Sold       3,900         30        American     16/01/2010
Put Option   Sold       3,400         30        American     22/05/2010
Put Option   Sold       6,600         30        American     21/08/2010
Put Option   Sold       5,100         30        American     22/01/2011
Put Option   Sold       900           30        American     21/01/2012
Put Option   Sold       51,700        35        American     20/02/2010
Put Option   Sold       33,900        35        American     22/05/2010
Put Option   Sold       3,300         35        American     21/08/2010
Put Option   Sold       500           40        American     21/01/2012
Put Option   Sold       500           50        American     20/02/2010
Put Option   Sold       7,900         50        American     21/08/2010
Put Option   Sold       600           60        American     16/01/2010
Call Option  Sold       300           30        American     16/01/2010
Call Option  Sold       1,500         30        American     20/02/2010
Call Option  Sold       1,100         30        American     22/05/2010
Call Option  Sold       500           30        American     21/01/2012
Call Option  Sold       58,800        35        American     16/01/2010
Call Option  Sold       4,000         35        American     20/02/2010
Call Option  Sold       2,500         35        American     22/05/2010
Call Option  Sold       1,000         35        American     21/08/2010
Call Option  Sold       22,400        40        American     16/01/2010
Call Option  Sold       88,300        40        American     20/02/2010
Call Option  Sold       34,400        40        American     22/05/2010
Call Option  Sold       20,800        40        American     22/01/2011
Call Option  Sold       1,600         40        American     21/01/2012
Call Option  Sold       23,700        45        American     16/01/2010
Call Option  Sold       4,800         45        American     20/02/2010
Call Option  Sold       8,600         45        American     22/05/2010
Call Option  Sold       600           45        American     21/08/2010
Call Option  Sold       2,900         50        American     16/01/2010
Call Option  Sold       3,000         50        American     22/01/2011
Call Option  Sold       100           55        American     20/02/2010
Call Option  Sold       600           60        American     16/01/2010
Call Option  Sold       200           60        American     22/01/2011
Call Option  Sold       100           70        American     16/01/2010
Put Option   Purchased  1,200         20        American     16/01/2010
Put Option   Purchased  700           20        American     22/01/2011
Put Option   Purchased  85,200        35        American     16/01/2010
Put Option   Purchased  1,900         35        American     22/01/2011
Put Option   Purchased  21,600        40        American     16/01/2010
Put Option   Purchased  14,000        40        American     20/02/2010
Put Option   Purchased  8,300         40        American     22/05/2010
Put Option   Purchased  2,700         40        American     21/08/2010
Put Option   Purchased  3,200         40        American     22/01/2011
Put Option   Purchased  2,800         45        American     16/01/2010
Put Option   Purchased  3,700         45        American     20/02/2010
Put Option   Purchased  5,200         45        American     22/05/2010
Put Option   Purchased  10,000        45        American     22/01/2011
Put Option   Purchased  500           50        American     22/01/2011
Put Option   Purchased  1,000         50        American     21/01/2012
Put Option   Purchased  400           37.5      American     20/02/2010
Call Option  Purchased  400           30        American     22/01/2011
Call Option  Purchased  200           35        American     22/01/2011
Call Option  Purchased  2,700         40        American     21/08/2010
Call Option  Purchased  36,300        45        American     16/01/2010
Call Option  Purchased  800           45        American     22/01/2011
Call Option  Purchased  6,400         50        American     20/02/2010
Call Option  Purchased  2,500         50        American     22/05/2010
Call Option  Purchased  500           50        American     21/01/2012
Call Option  Purchased  7,100         37.5      American     20/02/2010

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk