EPT Disclosure The Hershey Company

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               20 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                  Number       (%)      Number         (%)

(1) Relevant securities          108,570     0.06%      17,021       0.01%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       202,300     0.12%     270,700       0.16%
to purchase/sell

Total                            310,870     0.18%     287,721       0.17%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Sale                     576                     37.08
Sale                     501                     37.06907545
Sale                     1,000                   37.121
Sale                     3,444                   37.0982288
Sale                     4,700                   37.07723404
Sale                     2,856                   37.09287115
Sale                     900                     37.08888889
Sale                     300                     37.08333333
Sale                     2,900                   37.04551724
Sale                     23,595                  36.99456368
Sale                     10,900                  37.03100917
Sale                     3,052                   37.12051114
Sale                     1,000                   36.909
Sale                     2,883                   37.04574749
Sale                     47,090                  37.02076386
Sale                     35,700                  37.09326611
Sale                     3,000                   37.23
Sale                     9,095                   36.8261
Sale                     400                     36.8795
Sale                     1,400                   37.12614286
Sale                     200                     37.14
Sale                     200,000                 37.0621
Sale                     576                     37.08
Sale                     27                      37.0268
Sale                     2,700                   37.06410741
Sale                     700                     37.11285714
Sale                     1,400                   37.10571429
Sale                     400                     37.0625
Sale                     3,100                   37.0452
Sale                     500                     36.97
Sale                     300                     37.01833333
Sale                     6,500                   37.04184615
Sale                     500                     37.036
Sale                     21,853                  37.14307898
Sale                     4,300                   37.10604651
Sale                     500                     37.05
Sale                     1,600                   37.070125
Sale                     300                     36.85166667
Sale                     728                     37.06467033
Sale                     228                     37.0268
Sale                     300                     37.0974
Sale                     2,200                   37.04409082
Sale                     200                     37.14
Sale                     300                     37.13666667
Sale                     200                     37.1
Sale                     100                     37.14
Sale                     40                      37.15
Sale                     1,100                   37.1
Sale                     100                     37.02
Purchase                 600                     36.92333333
Purchase                 3,400                   36.82823529
Purchase                 1,795                   36.81888579
Purchase                 100                     36.82
Purchase                 200                     36.799
Purchase                 228                     37.0268
Purchase                 200                     37.14
Purchase                 130,000                 37.0444
Purchase                 100                     36.84
Purchase                 576                     37.08
Purchase                 576                     37.08
Purchase                 1,025                   37.01695122
Purchase                 8,500                   37.04735294
Purchase                 1,900                   37.05105263
Purchase                 42,761                  37.09089193
Purchase                 42,600                  37.05338028
Purchase                 48,790                  37.05360658
Purchase                 27,946                  37.04775102
Purchase                 21,700                  37.06954839
Purchase                 4,778                   37.0588447
Purchase                 1,400                   37.12614286
Purchase                 120                     36.78
Purchase                 200                     36.82
Purchase                 300                     37.0974
Purchase                 3,700                   36.83493243
Purchase                 500                     37.1220002
Purchase                 40                      37.15
Purchase                 1,600                   37.089375
Purchase                 28                      37.1
Purchase                 7,300                   37.03591644
Purchase                 200                     37.11
Purchase                 1,600                   37.070125
Purchase                 200                     37.07
Purchase                 100                     37.09
Purchase                 3,100                   37.04516129
Purchase                 100                     36.915
Purchase                 400                     37.06625
Purchase                 4,800                   37.1002
Purchase                 11,400                  37.14292105
Purchase                 900                     37.15
Purchase                 128                     37.0553125
Purchase                 2,503                   37.13539952
Purchase                 6,650                   37.13977444
Purchase                 1,000                   37.134
Purchase                 300                     36.85166667
Purchase                 400                     37.0625
Purchase                 1,100                   37.1
Purchase                 100                     37.14
Purchase                 100                     37.02
Purchase                 200                     37.14


(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD




(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product      Writing,     Number of    Exercise Type,      Expiry      Option
name,        selling,     securities   price    e.g.       date        money
e.g. call    purchasing,  to which     (USD)    American,              paid/received
option       varying      the option            European               per unit
             etc.         relates               etc.                   (Note 4)
                          (Note 6)
Put Option   Selling      100          50       American   21/08/2010  13.6
Put Option   Selling      100          20       American   22/01/2011  0.2
Put Option   Selling      100          35       American   22/01/2011  2.7
Call Option  Selling      2,500        40       American   20/03/2010  0.45
Call Option  Selling      700          40       American   20/03/2010  0.45
Call Option  Selling      100          40       American   20/03/2010  0.45
Put Option   Purchasing   1,300        35       American   20/02/2010  0.41
Put Option   Purchasing   500          35       American   20/02/2010  0.4
Put Option   Purchasing   700          35       American   20/02/2010  0.4
Put Option   Purchasing   200          35       American   20/02/2010  0.4
Put Option   Purchasing   100          35       American   20/02/2010  0.4
Put Option   Purchasing   300          35       American   20/02/2010  0.41
Put Option   Purchasing   300          35       American   20/02/2010  0.4
Put Option   Purchasing   1,000        40       American   21/08/2010  4.7
Put Option   Purchasing   4,000        37.5     American   20/02/2010  1.38
Put Option   Purchasing   100          37.5     American   20/02/2010  1.4
Put Option   Purchasing   500          37.5     American   20/02/2010  1.35
Put Option   Purchasing   600          37.5     American   20/02/2010  1.35
Put Option   Purchasing   600          37.5     American   20/02/2010  1.38
Put Option   Purchasing   200          37.5     American   20/02/2010  1.3
Call Option  Purchasing   4,300        40       American   20/02/2010  0.25
Call Option  Purchasing   2,000        40       American   20/02/2010  0.25
Call Option  Purchasing   500          40       American   20/02/2010  0.25
Call Option  Purchasing   5,000        40       American   20/02/2010  0.25
Call Option  Purchasing   1,800        40       American   20/02/2010  0.25
Call Option  Purchasing   2,700        40       American   20/02/2010  0.25
Call Option  Purchasing   300          40       American   20/02/2010  0.25
Call Option  Purchasing   2,500        40       American   22/05/2010  0.75
Call Option  Purchasing   100          40       American   22/05/2010  0.75
Call Option  Purchasing   200          40       American   22/01/2011  1.45
Call Option  Purchasing   2,000        40       American   22/01/2011  1.6
Call Option  Purchasing   200          35       American   22/05/2010  3
Call Option  Purchasing   100          45       American   21/08/2010  0.25
Call Option  Purchasing   100          45       American   22/01/2011  0.5
Call Option  Purchasing   100          37.5     American   20/02/2010  0.93
Call Option  Purchasing   4,000        37.5     American   20/02/2010  0.92
Call Option  Purchasing   600          37.5     American   20/02/2010  0.92
Call Option  Purchasing   100          35       American   20/02/2010  2.5
Call Option  Purchasing   4,000        35       American   20/02/2010  2.5
Call Option  Purchasing   8,000        35       American   20/02/2010  2.5
Call Option  Purchasing   5,300        35       American   20/02/2010  2.5


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)




(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)




4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.




Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         21 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise  Type,      Expiry date
name,        purchased   securities   price     e.g.
e.g. call                to which     (Note 2)  American,
option                   the option   (USD)     European
                         or                     etc.
                         derivative
                         relates
Put Option   Sold        30,500       35        American   22/05/2010
Put Option   Sold        5,100        30        American   22/01/2011
Put Option   Sold        5,000        50        American   21/08/2010
Put Option   Sold        47,500       35        American   20/02/2010
Put Option   Sold        1,900        30        American   22/05/2010
Put Option   Sold        500          50        American   20/02/2010
Put Option   Sold        100          25        American   20/02/2010
Put Option   Sold        3,800        20        American   20/02/2010
Put Option   Sold        2,500        35        American   21/08/2010
Put Option   Sold        6,500        30        American   21/08/2010
Put Option   Sold        500          40        American   21/01/2012
Put Option   Sold        900          30        American   21/01/2012
Put Option   Sold        1,900        25        American   22/01/2011
Call Option  Sold        100          55        American   20/02/2010
Call Option  Sold        4,100        35        American   21/08/2010
Call Option  Sold        8,600        45        American   22/05/2010
Call Option  Sold        70,600       40        American   20/02/2010
Call Option  Sold        1,500        30        American   20/02/2010
Call Option  Sold        18,100       40        American   22/01/2011
Call Option  Sold        300          35        American   22/01/2011
Call Option  Sold        6,300        40        American   20/03/2010
Call Option  Sold        1,600        40        American   21/01/2012
Call Option  Sold        12,600       35        American   22/05/2010
Call Option  Sold        200          45        American   21/08/2010
Call Option  Sold        4,500        45        American   20/02/2010
Call Option  Sold        400          30        American   22/05/2010
Call Option  Sold        3,000        50        American   22/01/2011
Call Option  Sold        200          60        American   22/01/2011
Call Option  Sold        31,400       40        American   22/05/2010
Call Option  Sold        500          30        American   21/01/2012
Put Option   Purchased   600          20        American   22/01/2011
Put Option   Purchased   1,900        40        American   20/03/2010
Put Option   Purchased   8,300        40        American   22/05/2010
Put Option   Purchased   8,600        45        American   20/02/2010
Put Option   Purchased   3,200        40        American   22/01/2011
Put Option   Purchased   1,000        50        American   21/01/2012
Put Option   Purchased   700          37.5      American   20/03/2010
Put Option   Purchased   5,200        45        American   22/05/2010
Put Option   Purchased   1,800        35        American   22/01/2011
Put Option   Purchased   3,200        42.5      American   20/03/2010
Put Option   Purchased   3,700        40        American   21/08/2010
Put Option   Purchased   10,000       45        American   22/01/2011
Put Option   Purchased   77,200       37.5      American   20/02/2010
Put Option   Purchased   21,700       40        American   20/02/2010
Put Option   Purchased   500          50        American   22/01/2011
Call Option  Purchased   2,500        50        American   22/05/2010
Call Option  Purchased   7,600        37.5      American   20/03/2010
Call Option  Purchased   12,800       37.5      American   20/02/2010
Call Option  Purchased   2,400        42.5      American   20/03/2010
Call Option  Purchased   17,400       35        American   20/02/2010
Call Option  Purchased   6,400        50        American   20/02/2010
Call Option  Purchased   400          30        American   22/01/2011
Call Option  Purchased   3,800        40        American   21/08/2010
Call Option  Purchased   500          50        American   21/01/2012
Call Option  Purchased   900          45        American   22/01/2011

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk