EPT Disclosure The Hershey Company

FORM 38.5(b)

                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY
                       (Rule 38.5(b) of the Takeover Code)


1.   KEY INFORMATION

Name of exempt principal      Barclays Capital Inc
trader
Company dealt in              The Hershey Company
Class of relevant security    Common Stock
to which the dealings being
disclosed relate (Note 1)
Date of dealing               21 January 2010


2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 2)

                                      Long                  Short

                                  Number       (%)      Number         (%)

(1) Relevant securities           82,371     0.05%      17,221       0.01%

(2)  Derivatives (other  than          0     0.00%           0       0.00%
options)

(3) Options and agreements       322,100     0.19%     270,900       0.16%
to purchase/sell

Total                            404,471     0.24%     288,121       0.17%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 2)

Class of relevant security:           Long                  Short

                              Number                Number
                              (%)                   (%)
(1) Relevant securities

(2)  Derivatives (other  than
options)

(3) Options and agreements
to purchase/sell

Total


  (c)  Rights to subscribe (Note 2)

Class of relevant security:   Details



3.   DEALINGS (Note 3)

(a)  Purchases and sales

Purchase/sale            Number of securities    Price per unit (Note 4)
                                                 (USD)
Sale                     300                     36.37
Sale                     18,552                  36.36362009
Sale                     100                     36.19
Sale                     900                     36.33888889
Sale                     1,852                   36.32164687
Sale                     100                     36.34
Sale                     18,300                  36.46754098
Sale                     200                     36.305
Sale                     6                       36.5926
Sale                     30                      36.5926
Sale                     100                     36.19
Sale                     10                      36.19
Sale                     200                     36.5
Sale                     915                     36.57278689
Sale                     12,800                  36.64648438
Sale                     2,000                   36.72
Sale                     1,500                   36.501
Sale                     2,886                   36.6468815
Sale                     15,413                  36.62111529
Sale                     89,500                  36.3584581
Sale                     7,390                   36.322341
Sale                     29,100                  36.39203436
Sale                     61,800                  36.86883495
Sale                     12,885                  36.410617
Sale                     88,393                  36.68254025
Sale                     21,269                  36.37888899
Sale                     3,000                   37.16
Sale                     100                     36.82
Sale                     4,500                   36.81777778
Sale                     17,202                  36.81170329
Sale                     1,000                   36.795
Sale                     700                     36.78
Sale                     1,198                   36.82420701
Sale                     400                     36.835
Sale                     1,500                   36.3547
Sale                     200                     36.9873
Sale                     6                       36.19
Sale                     500                     36.656
Sale                     20,836                  36.50430553
Sale                     65,827                  36.63171586
Sale                     1,600                   36.30275
Sale                     500                     36.298
Sale                     18,200                  36.42140549
Sale                     1,200                   37.05408333
Sale                     1,400                   36.669286
Sale                     400                     36.515
Sale                     400                     36.2675
Sale                     63,110                  36.99361274
Sale                     6,000                   36.97883333
Sale                     2,900                   36.84207931
Sale                     300                     37.01
Sale                     1,205                   36.88676349
Sale                     400                     36.8175
Sale                     2,300                   36.48
Sale                     400                     36.385
Sale                     500                     36.8980002
Sale                     36                      37.19
Sale                     100                     36.19
Sale                     100                     36.47
Sale                     10,400                  36.57783654
Sale                     49                      36.93
Sale                     50                      36.96
Sale                     200                     36.34
Sale                     200                     36.96
Sale                     2,000                   36.4125
Sale                     18,165                  36.33176787
Sale                     400                     36.2625
Sale                     2,900                   36.39482759
Sale                     23,900                  36.39013389
Sale                     390                     37.03589744
Sale                     1,300                   36.96384615
Purchase                 900                     36.39111111
Purchase                 1,400                   36.31471429
Purchase                 3,200                   36.32628125
Purchase                 400                     36.6275
Purchase                 400,000                 36.572
Purchase                 100                     36.19
Purchase                 10                      36.19
Purchase                 350                     36.44
Purchase                 6                       36.5926
Purchase                 40,310                  36.99
Purchase                 400                     36.285
Purchase                 30                      36.5926
Purchase                 3,165                   36.37421485
Purchase                 500                     36.34944
Purchase                 100                     36.82
Purchase                 17,202                  36.81170329
Purchase                 7,798                   36.81333675
Purchase                 100                     36.318
Purchase                 500                     36.326
Purchase                 900                     36.37466667
Purchase                 200                     36.219
Purchase                 1,100                   36.62454545
Purchase                 23,400                  36.39000855
Purchase                 1,400                   36.72571429
Purchase                 14,500                  36.38655172
Purchase                 3,100                   36.579
Purchase                 1,500                   36.39006667
Purchase                 1,400                   36.39992857
Purchase                 600                     36.44833333
Purchase                 500                     36.298
Purchase                 400                     36.2625
Purchase                 49,500                  37
Purchase                 13,549                  36.3298915
Purchase                 8                       36.26
Purchase                 100                     36.99
Purchase                 400                     36.62
Purchase                 23,000                  36.99988957
Purchase                 200                     36.61
Purchase                 200                     36.99
Purchase                 800                     36.335
Purchase                 300                     36.83666667
Purchase                 1,400                   36.66928571
Purchase                 1,900                   36.52105263
Purchase                 1,205                   36.8868
Purchase                 400                     36.8175
Purchase                 6                       36.5926
Purchase                 30                      36.5926
Purchase                 9,500                   36.58378947
Purchase                 99                      36.94515152
Purchase                 900                     36.515
Purchase                 1,000                   36.41
Purchase                 400                     36.515
Purchase                 200                     36.33
Purchase                 1,000                   36.415
Purchase                 2,900                   36.34964828
Purchase                 1,400                   36.30285714
Purchase                 308                     36.37837662
Purchase                 400                     36.65
Purchase                 400                     36.2675
Purchase                 600                     36.77
Purchase                 500                     36.396


(b)  Derivatives transactions (other than options)

Product       Long/short       Number of securities   Price per unit
name,         (Note 5)         (Note 6)               (Note 4)
e.g. CFD




(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product      Writing,    Number of    Exercise Type,       Expiry       Option
name,        selling,    securities   price    e.g.        date         money
e.g. call    purchasing, to which     (USD)    American,                paid/received
option       varying     the option            European                 per unit
             etc.        relates               etc.                     (Note 4)
                         (Note 6)
Put Option   Selling     2,000        32.5     American    20/03/2010   0.3
Put Option   Selling     1,200        32.5     American    20/03/2010   0.3
Call Option  Selling     500          40       American    22/05/2010   0.73
Call Option  Selling     14,900       45       American    22/05/2010   0.2
Call Option  Selling     1,900        45       American    22/05/2010   0.15
Call Option  Selling     400          45       American    22/05/2010   0.15
Call Option  Selling     1,000        45       American    22/05/2010   0.2
Call Option  Selling     3,000        35       American    22/05/2010   2.9
Call Option  Selling     300          40       American    20/03/2010   0.5
Call Option  Selling     200          40       American    20/03/2010   0.5
Call Option  Selling     100          35       American    20/03/2010   2.1
Call Option  Selling     100          50       American    21/01/2012   0.8
Call Option  Selling     100          50       American    21/01/2012   0.8
Call Option  Selling     100          37.5     American    20/02/2010   0.65
Call Option  Selling     100          37.5     American    20/02/2010   0.65
Call Option  Selling     100          37.5     American    20/02/2010   0.65
Call Option  Selling     200          37.5     American    20/02/2010   0.65
Put Option   Purchasing  200          35       American    20/02/2010   0.4
Put Option   Purchasing  1,200        35       American    20/02/2010   0.35
Put Option   Purchasing  12,000       35       American    20/02/2010   0.5
Put Option   Purchasing  3,200        35       American    20/02/2010   0.5
Put Option   Purchasing  100          35       American    20/02/2010   0.55
Put Option   Purchasing  900          35       American    20/02/2010   0.55
Put Option   Purchasing  200          35       American    20/02/2010   0.6
Put Option   Purchasing  1,100        35       American    20/02/2010   0.55
Put Option   Purchasing  500          35       American    20/02/2010   0.55
Put Option   Purchasing  500          35       American    20/02/2010   0.55
Put Option   Purchasing  500          35       American    20/02/2010   0.55
Put Option   Purchasing  500          35       American    20/02/2010   0.55
Put Option   Purchasing  1,700        35       American    21/08/2010   2.2
Put Option   Purchasing  100          35       American    21/08/2010   2.25
Put Option   Purchasing  100          35       American    21/08/2010   2.25
Put Option   Purchasing  100          35       American    21/08/2010   2.25
Put Option   Purchasing  100          45       American    21/08/2010   9.5
Put Option   Purchasing  100          45       American    21/08/2010   9.5
Put Option   Purchasing  100          45       American    21/08/2010   9.5
Put Option   Purchasing  100          45       American    21/08/2010   9.5
Put Option   Purchasing  100          37.5     American    20/03/2010   2.3
Put Option   Purchasing  100          37.5     American    20/03/2010   2.3
Put Option   Purchasing  1,000        37.5     American    20/03/2010   2.3
Put Option   Purchasing  1,000        37.5     American    20/03/2010   2.3
Put Option   Purchasing  6,400        40       American    22/05/2010   4.1
Put Option   Purchasing  900          40       American    22/05/2010   4.1
Put Option   Purchasing  100          40       American    22/05/2010   4.8
Put Option   Purchasing  700          40       American    20/02/2010   3.2
Put Option   Purchasing  2,600        37.5     American    20/02/2010   1.35
Call Option  Purchasing  100          40       American    20/02/2010   0.25
Call Option  Purchasing  900          40       American    20/02/2010   0.25
Call Option  Purchasing  1,400        35       American    22/05/2010   2.6
Call Option  Purchasing  200          40       American    21/08/2010   1.15
Call Option  Purchasing  100          37.5     American    20/02/2010   0.85
Call Option  Purchasing  100          37.5     American    20/02/2010   0.9
Call Option  Purchasing  100          37.5     American    20/02/2010   0.9
Call Option  Purchasing  100          37.5     American    20/02/2010   0.85
Call Option  Purchasing  1,200        37.5     American    20/02/2010   0.95
Call Option  Purchasing  1,200        37.5     American    20/02/2010   0.95
Call Option  Purchasing  400          37.5     American    20/02/2010   0.9
Call Option  Purchasing  27,000       37.5     American    20/02/2010   0.8
Call Option  Purchasing  7,600        37.5     American    20/02/2010   0.8
Call Option  Purchasing  500          37.5     American    20/02/2010   0.8
Call Option  Purchasing  16,000       37.5     American    20/02/2010   0.8
Call Option  Purchasing  19,900       37.5     American    20/02/2010   0.8
Call Option  Purchasing  10,000       37.5     American    20/02/2010   0.7
Call Option  Purchasing  5,200        37.5     American    20/02/2010   0.7
Call Option  Purchasing  17,200       37.5     American    20/02/2010   0.7
Call Option  Purchasing  400          37.5     American    20/02/2010   0.7


(ii) Exercising

Product name, e.g. call  Number of securities    Exercise price per unit
option                                           (Note 4)



(d)  Other dealings (including new securities) (Note 3)


Nature of transaction    Details                 Price per unit (if
(Note 7)                                         applicable) (Note 4)




4.   OTHER INFORMATION

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.





Is a Supplemental Form 38.5(b) attached? (Note 8)                YES


Date of disclosure                         22 January 2010
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
Name of offeree/offeror with which         Kraft Foods Inc
connected
Nature of connection (Note 9)              Advisor

SUPPLEMENTAL FORM 38.5(b)


                            DETAILS OF OPEN POSITIONS
                 (This form should be attached to Form 38.5(b))


OPEN POSITIONS (Note 1)

Product      Written or  Number of    Exercise   Type, e.g.  Expiry date
name,        purchased   securities   price      American,
e.g. call                to which     (Note 2)   European
option                   the option   (USD)      etc.
                         or
                         derivative
                         relates
Put Option   Sold        100          25         American    20/02/2010
Put Option   Sold        1,900        30         American    22/05/2010
Put Option   Sold        500          35         American    21/08/2010
Put Option   Sold        5,100        30         American    22/01/2011
Put Option   Sold        3,800        20         American    20/02/2010
Put Option   Sold        500          50         American    20/02/2010
Put Option   Sold        900          30         American    21/01/2012
Put Option   Sold        5,000        50         American    21/08/2010
Put Option   Sold        26,600       35         American    20/02/2010
Put Option   Sold        30,500       35         American    22/05/2010
Put Option   Sold        500          40         American    21/01/2012
Put Option   Sold        6,500        30         American    21/08/2010
Put Option   Sold        1,900        25         American    22/01/2011
Put Option   Sold        3,200        32.5       American    20/03/2010
Call Option  Sold        200          45         American    21/08/2010
Call Option  Sold        26,800       45         American    22/05/2010
Call Option  Sold        14,200       35         American    22/05/2010
Call Option  Sold        1,500        30         American    20/02/2010
Call Option  Sold        69,600       40         American    20/02/2010
Call Option  Sold        6,800        40         American    20/03/2010
Call Option  Sold        3,000        50         American    22/01/2011
Call Option  Sold        31,900       40         American    22/05/2010
Call Option  Sold        100          35         American    20/03/2010
Call Option  Sold        100          55         American    20/02/2010
Call Option  Sold        500          30         American    21/01/2012
Call Option  Sold        400          30         American    22/05/2010
Call Option  Sold        200          60         American    22/01/2011
Call Option  Sold        4,100        35         American    21/08/2010
Call Option  Sold        1,600        40         American    21/01/2012
Call Option  Sold        18,100       40         American    22/01/2011
Call Option  Sold        300          35         American    22/01/2011
Call Option  Sold        4,500        45         American    20/02/2010
Put Option   Purchased   1,000        50         American    21/01/2012
Put Option   Purchased   8,600        45         American    20/02/2010
Put Option   Purchased   3,200        42.5       American    20/03/2010
Put Option   Purchased   1,800        35         American    22/01/2011
Put Option   Purchased   2,900        37.5       American    20/03/2010
Put Option   Purchased   3,700        40         American    21/08/2010
Put Option   Purchased   1,900        40         American    20/03/2010
Put Option   Purchased   5,200        45         American    22/05/2010
Put Option   Purchased   500          50         American    22/01/2011
Put Option   Purchased   79,800       37.5       American    20/02/2010
Put Option   Purchased   600          20         American    22/01/2011
Put Option   Purchased   10,000       45         American    22/01/2011
Put Option   Purchased   22,400       40         American    20/02/2010
Put Option   Purchased   15,700       40         American    22/05/2010
Put Option   Purchased   400          45         American    21/08/2010
Put Option   Purchased   3,200        40         American    22/01/2011
Call Option  Purchased   6,400        50         American    20/02/2010
Call Option  Purchased   2,500        50         American    22/05/2010
Call Option  Purchased   300          50         American    21/01/2012
Call Option  Purchased   7,600        37.5       American    20/03/2010
Call Option  Purchased   4,000        40         American    21/08/2010
Call Option  Purchased   400          30         American    22/01/2011
Call Option  Purchased   2,400        42.5       American    20/03/2010
Call Option  Purchased   119,300      37.5       American    20/02/2010
Call Option  Purchased   900          45         American    22/01/2011
Call Option  Purchased   17,400       35         American    20/02/2010

Notes

1. Where there are open option positions or open derivative positions (except
 for CFDs), full details should be given.  Full details of any existing
 agreements to purchase or to sell should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rules 8 and 38.5
and their Notes which can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk