Rule 8.3 - HERSHEY COMPANY

FORM 8.3 DEALINGS BY PERSONS WITH INTERESTS IN SECURITIES REPRESENTING 1% OR MORE (Rule 8.3 of the City Code on Takeovers and Mergers) 1. KEY INFORMATION Name of person dealing BARCLAYS PLC (Note 1) Company dealt in HERSHEY COMPANY Class of relevant security COM USD1 to which the dealings being disclosed relate (Note 2) Date of dealing 20 November 2009 2. INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE (a) Interests and short positions (following dealing) in the class of relevant security dealt in (Note 3) Long Short Number (%) Number (%) (1) Relevant 9,704,331 5.81% 0 0.00% securities (2) Derivatives 0 0.00% (other than options (3) Options and 453,800 0.27% 389,100 0.23% agreements to purchase/sell Total 10,158,131 6.08% 389,100 0.23% (b) Interests and short positions in relevant securities of the company, other than the class dealt in (Note 3) Class of Long Short relevant security: Number (%) Number (%) (1) Relevant securities (2) Derivatives (other than options) (3) Options and agreements to purchase/sell Total (c) Rights to subscribe (Note 3) Class of relevant security: Details 3. DEALINGS (Note 4) (a) Purchases and sales Purchase/sale Number of Securities Price per unit (GBP) Purchase 300 37.05833333 Purchase 773 37.1347 USD Purchase 200 37.2115 Purchase 93 37.2115 Purchase 700 37.24 Purchase 700 37.14571429 Purchase 43 37.14 Purchase 10,710 37.11598329 Purchase 200 37.19 Purchase 2,900 37.101 Purchase 5,000 40 Purchase 100 37.48 Purchase 100 37.05 Purchase 200 37.29 Purchase 200 37.07 Purchase 100 37.071 Purchase 2,900 37.13206897 Purchase 343 37.1347 USD Purchase 370 37.1347 USD Purchase 400 37.1347 USD Purchase 500 37.1200 USD Purchase 611 37.1400 USD Purchase 692 37.2023 USD Purchase 712 37.1347 USD Purchase 1,600 45 Purchase 100 37.12 Purchase 300 37.08663333 Purchase 400 37.125 Purchase 900 37.10444444 Purchase 400 37.125 Purchase 900 37.15777778 Purchase 400 37.43 Purchase 670 37.3537313 Purchase 1,000 37.48 Purchase 107 37.2115 Purchase 1,293 37.18197989 Purchase 59 37.22 Purchase 100 37.07 Purchase 5,900 37.20779661 Purchase 3,900 37.18 Purchase 1,900 37.23315789 Purchase 900 37.13222222 Purchase 2,574 37.14888112 Purchase 5,790 37.13688256 Purchase 1,221 37.188362 Purchase 710 37.10235352 Purchase 400 37.33 Purchase 100 37.2 Purchase 100 37.05 Purchase 100 37.49 Purchase 100 37.18 Purchase 55 37.23 Purchase 1,536 37.2115 Purchase 1,700 37.219 Purchase 29,266 37.1347 USD Purchase 2,878 37.1347 USD Purchase 3,926 37.1347 USD Purchase 4,857 37.0918 USD Purchase 5,166 37.0918 USD Purchase 200 37.2115 Purchase 2,734 37.1347 USD Purchase 416 37.08355769 Purchase 1,900 37.42 Purchase 84 37.1 Purchase 2,577 37.0918 USD Purchase 1,749 37.3957 USD Purchase 1,683 37.3957 USD Purchase 400 37.095 Purchase 1,254 37.2023 USD Purchase 1,206 37.1487 USD Purchase 1,202 37.1487 USD Purchase 998 37.1347 USD Purchase 4,496 37.2967 Sale 200 37.2115 Sale 3,493 37.17298025 Sale 114 37.12 Sale 300 37.29 Sale 1,900 37.42 Sale 600 37.18833333 Sale 500 37.06 Sale 100 37.34 Sale 500 37.242 Sale 100 37.39 Sale 15,742 37.12063524 Sale 200 37.29 Sale 100 37.05 Sale 400 37.36755 Sale 1,600 37.13080625 Sale 100 37.19 Sale 500 37.114 Sale 400 37.125 Sale 300 37.32 Sale 1,000 37.48 Sale 2,962 37.21580452 Sale 370 37.38108108 Sale 400 37.125 Sale 900 37.15777778 Sale 1,700 37.219 Sale 2,300 37.29695652 Sale 533 37.15998124 Sale 700 37.31285714 Sale 5,201 37.42328014 Sale 300 37.33666667 Sale 500 37.296 Sale 596 37.2652349 Sale 100 37.25 Sale 274 37.2115 Sale 439 37.14505695 Sale 1,300 37.20461508 Sale 400 37.0875 Sale 6,900 37.10443478 Sale 30 37.18 Sale 600 37.18 Sale 900 37.42 Sale 55 37.23 Sale 2,900 37.13206897 Sale 6,200 37.20056613 Sale 300 37.42 Sale 100 37.15 Sale 1,300 37.26538462 Sale 100 37.13 Sale 400 37.1275 Sale 3,711 37.14754514 Sale 200 37.19 Sale 40 37.1800 USD Sale 160 37.1800 USD Sale 204 37.1800 USD Sale 225 37.1800 USD Sale 320 37.1800 USD Sale 1,350 37.1800 USD Sale 1,258 37.11402226 Sale 300 37.10333333 Sale 159 37.3835 Sale 900 37.14 Sale 200 37.2115 Sale 2,500 37.4016 Sale 1,536 37.2115 Sale 100 37.071 Sale 400 37.3375 Sale 846 37.1800 USD Sale 100 37.1 Sale 4,100 37.10170732 Sale 1,595 37.12984326 Sale 400 37.085025 Sale 2,600 37.09269231 Sale 100 37.18 Sale 1,200 37.11625 Sale 300 37.18 Sale 3,100 37.14774194 Sale 900 37.1 Sale 710 37.10235352 Sale 100 37.18 Sale 100 37.18 (b) Derivatives transactions (other than options) Product name, Long/Short Number of Price per (e.g. CFD) (Note 6) Securities unit (GBP) (c) Options transactions in respect of existing securities (i) Writing, selling, purchasing or varying Product name, Writing, Number of Exercise Type, e.g. Expiry Option money e.g. call selling, securities to price American, date paid/received option purchasing, which the option European etc. per unit (GBP) varying etc. relates (GBP) Call Purchasing 1300 40 AMER 22/01/2011 2.35 Call Purchasing 100 30 AMER 22/01/2011 7.6 Call Purchasing 100 35 AMER 16/01/2010 2.4 Call Purchasing 100 40 AMER 16/01/2010 0.4 Call Purchasing 300 40 AMER 21/01/2012 3.3 Call Purchasing 500 40 AMER 16/01/2010 0.4 Call Purchasing 600 35 AMER 16/01/2010 2.4 Call Purchasing 600 40 AMER 22/01/2011 2.25 Call Purchasing 1100 35 AMER 16/01/2010 2.525 Call Purchasing 1200 40 AMER 16/01/2010 0.4 Call Purchasing 1600 35 AMER 20/02/2010 2.8 Call Purchasing 2200 45 AMER 16/01/2010 0.075 Call Purchasing 3600 45 AMER 16/01/2010 0.05 Call Seliing 100 40 AMER 16/01/2010 0.4 Call Selling 100 35 AMER 16/01/2010 2.525 Call Selling 100 35 AMER 20/02/2010 3.1 Call Selling 100 40 AMER 16/01/2010 0.4 Call Selling 100 40 AMER 20/02/2010 0.75 Call Selling 400 40 AMER 19/12/2009 0.225 Call Selling 500 40 AMER 16/01/2010 0.4 Call Selling 1100 35 AMER 16/01/2010 2.525 Call Selling 1200 40 AMER 16/01/2010 0.4 Call Selling 2200 45 AMER 16/01/2010 0.075 Call Selling 2600 40 AMER 19/12/2009 0.25 Call Selling 4700 40 AMER 19/12/2009 0.25 Call Selling 4900 40 AMER 19/12/2009 0.25 Put Purchasing 100 35 AMER 19/12/2009 0.3 Put Purchasing 100 35 AMER 20/02/2010 1.04999999 Put Purchasing 200 35 AMER 19/12/2009 0.375 Put Purchasing 500 35 AMER 20/02/2010 1.04999999 Put Purchasing 500 40 AMER 21/11/2009 2.875 Put Purchasing 500 40 AMER 21/11/2009 2.93932850 Put Purchasing 600 35 AMER 19/12/2009 0.30134625 Put Purchasing 1000 35 AMER 20/02/2010 0.9 Put Purchasing 1600 45 AMER 21/11/2009 7.94412790 Put Purchasing 2700 35 AMER 19/12/2009 0.3 Put Purchasing 11300 40 AMER 21/11/2009 2.94390805 Put Selling 100 35 AMER 20/02/2010 1.04999999 Put Selling 200 35 AMER 19/12/2009 0.375 Put Selling 500 35 AMER 20/02/2010 1.04999999 Put Selling 500 40 AMER 21/11/2009 2.875 Put Selling 500 40 AMER 21/11/2009 2.93932850 Put Selling 600 35 AMER 19/12/2009 0.30134625 Put Selling 6300 40 AMER 21/11/2009 2.94390805 (ii) Exercising Product name, e.g. Number of Exercise price per call option securities unit (Note 5) (d) Other dealings (including new securities) (Note 4) Nature of transaction Details Price per unit (Note 8) (if applicable) (Note 5) 4. OTHER INFORMATION None Agreements, arrangements or understandings relating to options or derivatives Full details of any agreement, arrangement or understanding between the person disclosing and any other person relating to the voting rights of any relevant securities under any option referred to on this form or relating to the voting rights or future acquisition or disposal of any relevant securities to which any derivative referred to on this form is referenced. If none, this should be stated. Is a Supplemental Form 8 attached? (Note 9) NO Date of disclosure 23 November 2009 Contact name Geoff Smith Telephone number 020 7116 2913 If a connected EFM, name of offeree/offeror with which connected If a connected EFM, state nature of connection (Note 10) Notes The Notes on Form 8.3 can be viewed on the Takeover Panel's website at www.thetakeoverpanel.org.uk SUPPLEMENTAL FORM 8 DETAILS OF OPEN POSITIONS (This form should be attached to Form 8.1, Form 8.1(b)(ii) or Form 8.3, as appropriate) OPEN POSITIONS (Note 1) Product name, Written or Number of securities Exercise price Type, e.g. Expiry date e.g. call option purchased to which the option (Note 2) American, or derivative relates European etc. Option Selling -500 50 AMER 20/02/2010 Option Selling -3,000 50 AMER 22/01/2011 Option Selling -2,900 50 AMER 16/01/2010 Option Selling -2,700 45 AMER 21/11/2009 Option Selling -1,900 25 AMER 22/01/2011 Option Selling -1,800 30 AMER 16/01/2010 Option Selling -1,100 40 AMER 21/01/2012 Option Selling -1,000 25 AMER 16/01/2010 Option Selling -89,800 35 AMER 19/12/2009 Option Selling -600 60 AMER 16/01/2010 Option Selling -4,000 35 AMER 20/02/2010 Option Selling -400 40 AMER 21/11/2009 Option Selling -300 30 AMER 22/01/2011 Option Selling -300 30 AMER 21/01/2012 Option Selling -200 30 AMER 21/01/2012 Option Selling -200 60 AMER 22/01/2011 Option Selling -100 25 AMER 20/02/2010 Option Selling -100 30 AMER 20/02/2010 Option Selling -900 50 AMER 21/11/2009 Option Selling -8,500 40 AMER 16/01/2010 Option Selling -52,500 40 AMER 21/11/2009 Option Selling -45,000 40 AMER 21/11/2009 Option Selling -35,000 45 AMER 19/12/2009 Option Selling -22,300 45 AMER 16/01/2010 Option Selling -17,400 40 AMER 22/01/2011 Option Selling -12,600 40 AMER 19/12/2009 Option Selling -12,500 40 AMER 16/01/2010 Option Selling -3,800 30 AMER 16/01/2010 Option Selling -9,100 40 AMER 22/05/2010 Option Selling -3,800 20 AMER 20/02/2010 Option Selling -8,100 45 AMER 22/05/2010 Option Selling -7,500 35 AMER 22/05/2010 Option Selling -6,700 50 AMER 21/11/2009 Option Selling -6,300 35 AMER 22/05/2010 Option Selling -6,000 40 AMER 21/11/2009 Option Selling -5,900 45 AMER 21/11/2009 Option Selling -4,100 35 AMER 21/11/2009 Option Selling -100 70 AMER 16/01/2010 Option Selling -9,900 30 AMER 21/11/2009 Option Purchased 7,500 40 AMER 20/02/2010 Option Selling -100 50 AMER 19/12/2009 Option Purchased 3,200 45 AMER 21/11/2009 Option Purchased 3,700 45 AMER 20/02/2010 Option Purchased 4,300 40 AMER 19/12/2009 Option Purchased 4,400 40 AMER 22/05/2010 Option Purchased 5,600 35 AMER 22/01/2011 Option Purchased 6,400 50 AMER 20/02/2010 Option Purchased 2,800 45 AMER 16/01/2010 Option Purchased 7,200 50 AMER 16/01/2010 Option Purchased 2,500 50 AMER 22/05/2010 Option Purchased 8,900 35 AMER 16/01/2010 Option Purchased 9,700 30 AMER 21/11/2009 Option Purchased 10,000 45 AMER 22/01/2011 Option Purchased 10,600 40 AMER 20/02/2010 Option Purchased 11,100 35 AMER 20/02/2010 Option Purchased 35,900 45 AMER 21/11/2009 Option Purchased 36,300 45 AMER 16/01/2010 Option Purchased 110,000 40 AMER 21/11/2009 Option Purchased 7,000 35 AMER 21/11/2009 Option Purchased 500 50 AMER 21/01/2012 Option Purchased 149,900 45 AMER 21/11/2009 Option Purchased 100 35 AMER 19/12/2009 Option Purchased 100 40 AMER 21/01/2012 Option Purchased 100 55 AMER 19/12/2009 Option Purchased 300 35 AMER 22/01/2011 Option Purchased 400 22.5 AMER 21/11/2009 Option Purchased 400 30 AMER 22/01/2011 Option Purchased 3,100 35 AMER 16/01/2010 Option Purchased 500 50 AMER 22/01/2011 Option Selling -100 55 AMER 20/02/2010 Option Purchased 600 30 AMER 22/05/2010 Option Purchased 700 20 AMER 22/01/2011 Option Purchased 900 45 AMER 22/01/2011 Option Purchased 1,200 20 AMER 16/01/2010 Option Purchased 1,300 25 AMER 21/11/2009 Option Purchased 1,300 50 AMER 21/01/2012 Option Purchased 2,300 45 AMER 19/12/2009 Option Purchased 2,500 40 AMER 22/01/2011 Option Purchased 500 45 AMER 20/02/2010 Notes 1. Where there are open option positions or open derivative positions (except for CFDs), full details should be given. Full details of any existing agreements to purchase or to sell should also be given on this form. 2. For all prices and other monetary amounts, the currency must be stated. For details of the Code's dealing disclosure requirements, see Rule 8 and its Notes which can be viewed on the Takeover Panel's website at www.thetakeoverpanel.org.uk

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