Rule 8.3 - HERSHEY COMPANY

FORM 8.3

    DEALINGS BY PERSONS WITH INTERESTS IN SECURITIES REPRESENTING 1% OR MORE
              (Rule 8.3 of the City Code on Takeovers and Mergers)


1.   KEY INFORMATION

Name of person dealing        BARCLAYS PLC
(Note 1)
Company dealt in              HERSHEY COMPANY
Class of relevant security    COM USD1
to which the dealings being
disclosed relate (Note 2)
Date of dealing               23 November 2009

2.   INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE

(a)  Interests and short positions (following dealing) in the class of relevant
security dealt in (Note 3)

                            Long                     Short

                      Number       (%)         Number       (%)

(1) Relevant       9,546,708     5.72%              0     0.00%
securities
(2) Derivatives            0     0.00%
(other than
options
(3) Options and      136,900     0.08%        297,700     0.18%
agreements to
purchase/sell
Total              9,683,608     5.80%        297,700     0.18%


(b)  Interests and short positions in relevant securities of the company, other
     than the class dealt in (Note 3)

Class of                    Long                     Short
relevant
security:

                  Number              (%)   Number              (%)

(1) Relevant
securities

(2) Derivatives
(other than
options)

(3) Options and
agreements to
purchase/sell

Total


  (c)  Rights to subscribe (Note 3)

Class of relevant security:   Details



3.   DEALINGS (Note 4)

  (a)  Purchases and sales

Purchase/sale Number of Securities Price per unit
                                   (GBP)
Purchase      142                  37.1893 USD
Purchase      424                  36.3900 USD
Purchase      600                  36.375
Purchase      100                  36.34
Purchase      300                  36.37666667
Purchase      43                   36.4538 USD
Purchase      43                   36.3900 USD
Purchase      68                   36.3900 USD
Purchase      1,418                36.39
Purchase      100                  36.96
Purchase      142                  37.1818 USD
Purchase      100                  37.05
Purchase      142                  37.1818 USD
Purchase      150                  36.3900 USD
Purchase      100                  36.3399
Purchase      207                  36.3900 USD
Purchase      212                  36.3900 USD
Purchase      234                  36.5249
Purchase      272                  36.3900 USD
Purchase      272                  36.3900 USD
Purchase      282                  37.1800 USD
Purchase      67                   36.39
Purchase      100                  36.35
Purchase      26,300               36.5174
Purchase      600                  36.39
Purchase      300                  36.36666667
Purchase      400                  36.3696
Purchase      869                  36.41278481
Purchase      11,500               36.585565
Purchase      2,400                36.73916667
Purchase      800                  36.397525
Purchase      600                  36.375
Purchase      100                  36.3701
Purchase      259                  36.4538 USD
Purchase      200                  36.3751
Purchase      100                  37.02
Purchase      2,500                37.14
Purchase      471                  36.60116773
Purchase      234                  36.5249
Purchase      4,350                36.3900 USD
Purchase      8,490                36.73017432
Purchase      364                  36.5249
Purchase      1,677                36.5249
Purchase      300                  36.69666667
Purchase      993                  36.4538 USD
Purchase      100                  36.43
Purchase      300                  36.88
Purchase      28,377               36.51575985
Purchase      2,150                36.4828 USD
Purchase      1,598                36.4538 USD
Purchase      1,390                36.38208633
Purchase      100                  36.43
Purchase      364                  36.5249
Purchase      500                  36.37604
Purchase      331                  36.39
Purchase      400                  40
Purchase      1,006                37.1800 USD
Purchase      100                  36.96
Purchase      900                  50
Purchase      1,000                36.359
Purchase      714                  36.4538 USD
Purchase      692                  36.3900 USD
Purchase      900                  36.34333333
Purchase      66                   36.39
Purchase      100                  36.42
Purchase      470                  36.3900 USD
Purchase      1,950                36.38384615
Purchase      200                  36.3249
Purchase      45,000               40
Purchase      2,700                45
Sale          800                  36.3975
Sale          300                  36.38
Sale          11,500               36.58556522
Sale          100                  37.05
Sale          100                  36.37
Sale          8,490                36.7301689
Sale          100                  37.02
Sale          218                  36.5249
Sale          26,300               36.5174
Sale          1,677                36.5249
Sale          400                  36.3696
Sale          364                  36.5249
Sale          690                  36.39
Sale          600                  36.345
Sale          4,351                36.81445645
Sale          100                  36.3701
Sale          500                  36.868
Sale          1,471                36.71453433
Sale          3,200                45
Sale          1,400                30
Sale          4,151                36.6250012
Sale          3,757                36.79116582
Sale          4,100                35
Sale          100                  36.96
Sale          300                  36.88
Sale          200                  36.3751
Sale          300                  36.39
Sale          234                  36.5249
Sale          100                  36.35
Sale          200                  36.87
Sale          100                  36.58
Sale          8,400                36.78154762
Sale          400                  36.3825
Sale          200                  36.355
Sale          100                  36.35
Sale          9,900                30
Sale          100                  36.37
Sale          471                  36.6011448
Sale          449                  36.3311 USD
Sale          452                  36.3311 USD
Sale          452                  36.3311 USD
Sale          497                  36.3629 USD
Sale          553                  36.3629 USD
Sale          658                  36.3900 USD
Sale          1,006                37.1800 USD
Sale          1,085                36.8678 USD
Sale          1,085                36.8678 USD
Sale          1,096                36.8678 USD
Sale          1,096                36.8678 USD
Sale          423                  36.3900 USD
Sale          2,392                36.8811 USD
Sale          280                  36.3900 USD
Sale          464                  36.39
Sale          200                  37.12625
Sale          1,794                37.12216276
Sale          800                  37.1225
Sale          2,500                37.14
Sale          100                  36.96
Sale          100                  36.43
Sale          100                  36.37
Sale          400                  36.3625
Sale          12                   36.62
Sale          2,100                36.72285714
Sale          2,398                36.8811 USD
Sale          1,218                36.3900 USD
Sale          234                  36.5249
Sale          18,100               36.55370166
Sale          2,300                36.605
Sale          1,663                36.38148527
Sale          500                  36.342
Sale          400                  36.64
Sale          525                  36.37809524
Sale          3,555                36.51933615
Sale          1,100                36.51454545
Sale          200                  36.34
Sale          100                  36.9
Sale          254                  36.43267717
Sale          200                  36.3249
Sale          449                  36.3311 USD
Sale          16                   36.5249
Sale          1,931                36.53648887
Sale          125                  36.9
Sale          100                  36.42
Sale          1,500                36.52066667
Sale          300                  36.53333333
Sale          600                  36.375
Sale          600                  36.375
Sale          60                   36.3900 USD
Sale          90                   36.3900 USD
Sale          142                  37.1818 USD
Sale          142                  37.1893 USD
Sale          184                  36.3900 USD
Sale          269                  36.3900 USD
Sale          2,500                37.14


(b)  Derivatives transactions (other than options)
Product name,  Long/Short    Number of     Price per
(e.g. CFD)     (Note 6)      Securities    unit (GBP)


(c)  Options transactions in respect of existing securities

(i)  Writing, selling, purchasing or varying

Product name,   Writing,          Number of          Exercise  Type, e.g.      Expiry   Option money
e.g. call       selling,          securities to      price     American,       date     paid/received
option          purchasing,       which the option             European etc.            per unit (GBP)
                varying etc.      relates (GBP)
Call            Purchasing        100                35        AMER        20/02/2010   3
Call            Purchasing        100                40        AMER        19/12/2009   0.15
Call            Purchasing        100                40        AMER        19/12/2009   0.225
Call            Purchasing        100                40        AMER        16/01/2010   0.3
Call            Purchasing        100                40        AMER        20/02/2010   0.5
Call            Purchasing        100                40        AMER        22/05/2010   1
Call            Purchasing        100                40        AMER        22/05/2010   1.05
Call            Purchasing        100                40        AMER        22/05/2010   1.1
Call            Purchasing        100                40        AMER        22/05/2010   1.2
Call            Purchasing        100                50        AMER        21/01/2012   1.15
Call            Purchasing        200                35        AMER        20/02/2010   2.6
Call            Purchasing        200                40        AMER        16/01/2010   0.3
Call            Purchasing        300                40        AMER        19/12/2009   0.1
Call            Purchasing        300                40        AMER        20/02/2010   0.5
Call            Purchasing        400                35        AMER        19/12/2009   2.05
Call            Purchasing        400                40        AMER        19/12/2009   0.225
Call            Purchasing        500                50        AMER        21/01/2012   1.2
Call            Purchasing        600                40        AMER        19/12/2009   0.20723618
Call            Purchasing        1000               40        AMER        20/02/2010   0.55
Call            Purchasing        1400               30        AMER        16/01/2010   0.00001
Call            Selling           100                40        AMER        19/12/2009   0.225
Call            Selling           100                45        AMER        16/01/2010   0.1
Call            Selling           200                40        AMER        16/01/2010   0.3
Call            Selling           200                40        AMER        20/02/2010   0.5
Call            Selling           400                40        AMER        19/12/2009   0.225
Call            Selling           600                40        AMER        19/12/2009   0.20723618
Call            Selling           2800               40        AMER        19/12/2009   0.2
Call            Selling           4200               40        AMER        19/12/2009   0.2
Call            Selling           6800               40        AMER        19/12/2009   0.2
Call            Selling           12600              40        AMER        19/12/2009   0.2
Put             Purchasing        100                35        AMER        20/02/2010   1.025
Put             Purchasing        100                35        AMER        20/02/2010   1.15
Put             Purchasing        300                35        AMER        20/02/2010   1.1
Put             Purchasing        500                40        AMER        22/05/2010   5
Put             Purchasing        600                35        AMER        20/02/2010   1.025
Put             Purchasing        1800               35        AMER        20/02/2010   1.15
Put             Selling           100                35        AMER        22/05/2010   2
Put             Selling           100                40        AMER        19/12/2009   3.34999999
Put             Selling           100                40        AMER        19/12/2009   3.9
Put             Selling           100                40        AMER        16/01/2010   3.9
Put             Selling           100                50        AMER        21/01/2012   15.9
Put             Selling           200                40        AMER        19/12/2009   3.34999999
Put             Selling           600                35        AMER        20/02/2010   1.025
Put             Selling           900                40        AMER        16/01/2010   3.9
Put             Selling           6200               40        AMER        19/12/2009   3.3
Put             Selling           7800               40        AMER        19/12/2009   3.4
Put             Selling           12200              35        AMER        19/12/2009   0.5


(ii) Exercising

Product name, e.g.  Number of           Exercise price per
call option         securities          unit (Note 5)




(d)  Other dealings (including new securities) (Note 4)


Nature of transaction Details           Price per unit
(Note 8)                                (if applicable)
                                        (Note 5)




4.   OTHER INFORMATION
None

Agreements, arrangements or understandings relating to options or derivatives


Full details of any agreement, arrangement or understanding between the
person disclosing and any other person relating to the voting rights of
any relevant securities under any option referred to on this form or
relating to the voting rights or future acquisition or disposal of any
relevant securities to which any derivative referred to on this form is
referenced.  If none, this should be stated.




Is a Supplemental Form 8 attached? (Note 9)                 NO


Date of disclosure                         24 November 2009
Contact name                               Geoff Smith
Telephone number                           020 7116 2913
If a connected EFM, name of
offeree/offeror with which connected
If a connected EFM, state nature of
connection (Note 10)


Notes

The Notes on Form 8.3 can be viewed on the Takeover Panel's website at
www.thetakeoverpanel.org.uk

SUPPLEMENTAL FORM 8

DETAILS OF OPEN POSITIONS
(This form should be attached to Form 8.1, Form 8.1(b)(ii) or Form 8.3, as appropriate)

OPEN POSITIONS (Note 1)
Product  Written    Number of    Exercise  Type,      Expiry Date
name,    or         Securities   Price     e.g.
e.g.     Purchased  to which     (Note 2)  American,
call                the option             European
option              or                     etc.
                    derivative
                    relates
Option   Purchased  -3,000       50        AMER       22/01/2011
Option   Purchased  -100         50        AMER       19/12/2009
Option   Purchased  -100         30        AMER       20/02/2010
Option   Purchased  -100         25        AMER       20/02/2010
Option   Purchased  -200         60        AMER       22/01/2011
Option   Purchased  -200         30        AMER       21/01/2012
Option   Purchased  -300         30        AMER       22/01/2011
Option   Purchased  -300         30        AMER       21/01/2012
Option   Purchased  -400         30        AMER       16/01/2010
Option   Purchased  -500         50        AMER       20/02/2010
Option   Purchased  -600         60        AMER       16/01/2010
Option   Purchased  -1,000       25        AMER       16/01/2010
Option   Purchased  -1,100       40        AMER       21/01/2012
Option   Purchased  -102,000     35        AMER       19/12/2009
Option   Purchased  -2,900       50        AMER       16/01/2010
Option   Purchased  100          40        AMER       21/01/2012
Option   Purchased  -3,800       30        AMER       16/01/2010
Option   Purchased  -3,800       20        AMER       20/02/2010
Option   Purchased  -3,900       35        AMER       20/02/2010
Option   Purchased  -6,200       35        AMER       22/05/2010
Option   Purchased  -7,500       35        AMER       22/05/2010
Option   Purchased  -8,100       45        AMER       22/05/2010
Option   Purchased  -8,400       40        AMER       22/05/2010
Option   Purchased  -13,500      40        AMER       16/01/2010
Option   Purchased  -14,400      40        AMER       19/12/2009
Option   Purchased  -17,400      40        AMER       22/01/2011
Option   Purchased  -22,400      45        AMER       16/01/2010
Option   Purchased  -35,000      45        AMER       19/12/2009
Option   Purchased  -38,400      40        AMER       19/12/2009
Option   Purchased  -1,900       25        AMER       22/01/2011
Option   Purchased  1,200        20        AMER       16/01/2010
Option   Purchased  13,400       35        AMER       20/02/2010
Option   Purchased  12,200       40        AMER       20/02/2010
Option   Purchased  10,000       45        AMER       22/01/2011
Option   Purchased  8,900        35        AMER       16/01/2010
Option   Purchased  7,500        40        AMER       20/02/2010
Option   Purchased  7,200        50        AMER       16/01/2010
Option   Purchased  6,400        50        AMER       20/02/2010
Option   Purchased  5,600        35        AMER       22/01/2011
Option   Purchased  4,900        40        AMER       22/05/2010
Option   Purchased  3,700        45        AMER       20/02/2010
Option   Purchased  3,100        35        AMER       16/01/2010
Option   Purchased  2,800        45        AMER       16/01/2010
Option   Purchased  2,500        50        AMER       22/05/2010
Option   Purchased  -100         55        AMER       20/02/2010
Option   Purchased  500          50        AMER       22/01/2011
Option   Purchased  36,300       45        AMER       16/01/2010
Option   Purchased  100          55        AMER       19/12/2009
Option   Purchased  300          35        AMER       22/01/2011
Option   Purchased  400          30        AMER       22/01/2011
Option   Purchased  500          35        AMER       19/12/2009
Option   Purchased  2,500        40        AMER       22/01/2011
Option   Purchased  500          45        AMER       20/02/2010
Option   Purchased  2,300        45        AMER       19/12/2009
Option   Purchased  600          30        AMER       22/05/2010
Option   Purchased  600          50        AMER       21/01/2012
Option   Purchased  700          20        AMER       22/01/2011
Option   Purchased  700          50        AMER       21/01/2012
Option   Purchased  900          45        AMER       22/01/2011
Option   Purchased  -100         70        AMER       16/01/2010
Option   Purchased  500          40        AMER       16/01/2010


Notes

1. Where there are open option positions or open derivative positions (except for CFDs), full details should be given.
Full details of any  existing agreements to purchase or to sell  should also be given on this form.

2. For all prices and other monetary amounts, the currency must be stated.

For details of the Code's dealing disclosure requirements, see Rule 8 and its Notes which can be viewed on the Takeover
Panel's website at www.thetakeoverpanel.org.uk