Future size & shape unveiled
British Airways PLC
13 February 2002
FUTURE SIZE AND SHAPE UNVEILED
• Major package of measures to restore profitability
• £650 million of annualised cost savings
• 5,800 further job losses in addition to 7,200 announced previously
• Total head office and support staff to be reduced by more than a third
• Significant restructuring of short haul business to compete with no frills
carriers
London, Wednesday February 13, 2002: British Airways today unveiled a
major package of measures designed to return the airline to
profitability, following a
wide-ranging analysis of its business led by chief executive Rod
Eddington.
Mr Eddington said: 'We started this review with one clear objective in
mind - to turn this company around. We will remain true to our heritage
of being a full service network carrier committed to customer service
excellence and world class products. But we must transform British
Airways into a simpler, leaner, more focused airline so we can thrive
and prosper in an increasingly competitive market.'
The conclusions of the review - known as 'Future Size and Shape' -
signal a significant change to the size of British Airways as it takes
further steps to address its cost base and sets the company on course to
achieve a 10 per cent operating margin. This will be supported by an
annualised cost saving of £650 million achieved by March 2004, with £450
million of this secured by the end of the first year (2002 - 2003).
There will be a further 5,800 job losses over the next two years, in
addition to 7,200 announced in September 2001. In total, this amounts to
a manpower reduction of 13,000 or 23 per cent of the airline's workforce
of 56,700 in August 2001. Head office and support staff will reduce by
more than a third (36 per cent). The company wants to achieve the
manpower reduction by voluntary means and will work with the trade
unions to achieve the target. The airline is making a provision of £200
million over the next two years for restructuring costs.
British Airways will restructure its European short haul business to
provide a competitive response to the no-frills carriers.
This will include a change to its short haul pricing structure - giving
business travellers and holiday makers lower fares, greater flexibility
and more choice - a simpler short haul fleet and higher aircraft
utilisation. The new pricing structure will be rolled out from June
2002.
The airline will cut its global distribution costs to generate £100
million of savings, including reducing payments to travel agents in the
UK for short haul bookings. This is also being introduced in June 2002
and will result in British Airways' lowest fares being available on the
internet.
Mr Eddington said: 'We will not become a no frills airline nor will we
launch one. We will compete profitably and intelligently alongside them
by adopting what they do well - online bookings, high aircraft
utilisation and pricing simplicity. We will mix it with what we do well
- providing a great network with frequent flights from convenient
airports, as well as delivering world class customer service.
'Our premium and frequent customers remain as important as ever and we
will continue to invest in products and services that they value.'
The Future Size and Shape review has endorsed the airline's existing
fleet and network strategy unveiled in 1999. Since then, the airline's
fleet and network strategy has cut capacity by downsizing and
simplifying its fleet and reducing its exposure to unprofitable transfer
markets. From summer 1999 to summer 2003, the airline's overall capacity
reduction will total 21 per cent.
Today, the airline announced that - as part of the strategy - a further
eight routes will transfer from Gatwick to Heathrow by summer 2002 -
four long haul (Mauritius, Buenos Aires, Lagos and Abuja) and four short
haul (Bucharest, Kiev, Riga and Zagreb). By summer 2003, Gatwick
capacity will have reduced by a total of
60 per cent, since summer 1999.
The airline also plans to cut a further 10 routes - five long haul and
five short haul - as part of the overall reduction in capacity and will
announce the details of the route cuts once consultations have been
completed.
Through increased aircraft utilisation and network restructuring, the
UK-based fleet has been reducing steadily. From summer 2001 to summer
2003, it will have reduced by 49 aircraft - from 354 to 305.
Since December 2000, the airline has been scaling back its operation at
London Gatwick to transform it into a base for point-to-point short haul
flights and a limited number of long haul routes. By summer 2003, long
haul destinations will have reduced from 41 in summer 2001 to 15
destinations through the suspension of unprofitable routes and moving
others to London Heathrow.
A major part of the fleet simplification plan involves the transfer of
16 RJ100s based at Gatwick to the airline's regional bases in Manchester
and Birmingham. In turn, eight A319s at Birmingham will move to Heathrow
to join the existing fleet of 25 A319s and 11 A320s. Four B737s will
move from Manchester to Gatwick joining 29 B737s already there.
Mr Eddington said: 'Simplification is key to removing cost from the
business. These fleet moves mean our operations at Gatwick will be flown
by just two aircraft types - Boeing 737s for short haul and Boeing 777s
for long haul. For our regional bases, a simpler fleet helps to deliver
operational efficiency.'
Two Boeing 777 aircraft are being sold and will exit the British Airways
fleet in Spring 2002. The company will seek to sell a further five
aircraft from its long haul Boeing fleet.
British Airways subsidiaries are conducting their own Future Size and
Shape review, which will be announced by Spring.
Chairman Lord Marshall of Knightsbridge said: 'The Board is fully behind
the review and has been working together with Rod Eddington to ensure
the best possible outcome. We believe that this has been achieved. The
Board has no doubt that the British Airways team can deliver reform and
revival in the most effective way, to the benefit of customers,
shareholders and employees, alike.'
February 13, 2002 Ends 021/BC/02
NOTES TO EDITORS:
1. By December 31, 2001, manpower levels had reduced by 5,800 towards the 7,200
target announced immediately after September 11. The further cuts will
reduce mainline manpower levels from 56,700 in August 2001 to 43,700 by
March 2004. Of the Group's airline operations, mainline excludes
CitiExpress, British Airways Regional and DeutscheBA.
2. The £650 million of annualised cost savings is broken down as follows: £450
million employee and employee related costs, e.g. property cost savings;
£100 million global distribution costs; £100 million procurement and
information technology efficiencies. The savings will be secured gradually
over the next two years, leading to a total annual saving of £650 million
from April 2004.
3. The booking payments, made by the airline to the travel agents, from
1 June 2002 will be:
£2.50 per sector for non full fare Domestic and European, reduced from
£6, based on British Airways' cost of fulfilling a booking online.
£5.00 per sector for full fare Domestic and European, reduced from
£11.00. The additional payment is due to the flexible nature of these
tickets.
For long haul, the booking payments will remain unchanged at £20 per
sector for full fare and premium bookings and £11 per sector for non
full fare bookings.
4. By summer 2003 - compared to summer 2001:
• 9 per cent less overall capacity across the network (21 per cent since
summer 1999)
• 52 per cent less capacity at Gatwick (60 per cent since summer 1999)
• 10 per cent better short haul aircraft utilisation
• 49 fewer aircraft
• 15 per cent fewer destinations
• 40 per cent fewer aircraft subtypes
5. British Airways will be hosting an investor conference at 0915 GMT to
present Future Size and Shape. This event will be webcast and can be
viewed on www.bashares.com. A reply facility is available.
This information is provided by RNS
The company news service from the London Stock Exchange