Directorate Change

Berkeley Berry Birch PLC
14 October 2004


For Immediate Release                                            14 October 2004

                            Berkeley Berry Birch plc

Board Changes

London, 14 October 2004: Berkeley Berry Birch plc (BBB), the national financial
services distribution group, whose shares are traded on the London Stock
Exchange, today announces the appointment of a new director to the board.

Clifford P Lockyer, Chairman and Chief Executive Officer, is delighted to
announce the appointment today of Bill Main as Executive Deputy Chairman.

Bill Main joins the plc BBB board. Mr Main, aged 60, was until recently, Chief
Executive of Scottish Widows Investment Partnership. He retired from this role
in December 2003.

Mr Main has considerable experience in the Financial Services Sector. During his
career with Scottish Widows he held the positions of Group Finance Director for
the Scottish Widows Fund and Life Assurance Society, Deputy Chief Executive
Officer of Scottish Widows Group before becoming CEO of Scottish Widows
Investment Partnership. Mr Main was responsible for the establishment of
Scottish Widows Bank. During this period he led the integration of Scottish
Widows Investment Management Limited with Hill Samuel Asset Management Ltd and
its subsequent development and growth. As Finance Director he led the
de-mutualisation project and was responsible for the integration progress with
Lloyds TSB Group.

Prior to his career with Scottish Widows Mr Main held a variety of senior
financial roles including Scottish Equitable Life Assurance Society, and a
variety of international banking groups.

Commenting on the new appointment Clifford P Lockyer, Chairman and CEO said
'This is a significant appointment which demonstrates the uniqueness and
seriousness of BBB's strategy. Bill's contribution will greatly enhance the
Group's development'.

For further information:

Berkeley Berry Birch plc
Clifford Lockyer             024 7623 2000

Grandfield
Charles Cook                 020 7417 4170




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