Deathly Hallows

Bloomsbury Publishing PLC
30 July 2007


                           BLOOMSBURY PUBLISHING Plc
 Records continue to be broken by the latest Harry Potter book and audio sales
                         figures from around the world.

Bloomsbury Publishing Plc announce that first day sales in Australia of Harry
Potter and the Deathly Hallows have been exceptional and, according to
NielsenBookScan, the independent book trade monitoring service, 573,845 copies
were sold in the first 24 hours. This figure represents a 64% increase on the
comparable figure for first day total sales of the previous title, Harry Potter
and the Half Blood Prince, in July 2005 of 350,396. Total sales of all seven
Harry Potter titles in Australia are now in excess of 5 million copies.

The audio edition published by HNP Limited in association with Bloomsbury
Publishing has entered at number one in the UK NeilsenBookscan audio best seller
list, selling 2564 units in the first 24 hours of the adult and children's
edition of the unabridged work, read by Stephen Fry, priced at £74.99 each.
According to Nielsen data the average selling price of the children's edition
was £53.36 and the adult's edition was £57.92.

These sales figures follow those reported for the book in the first 24 hours on
23 July when 2,652,656 copies in the UK and 398,271 in Germany were sold. The UK
figure represented an increase of 32%.

In addition, Bloomsbury sales in China have shown strong sell through in shops
across China in the first weekend of publication. Xi Dan Bookshop in Beijing and
Shanghai Book City sold more than 2000 copies each during the weekend of launch;
Shen Zhen Bookshop sold more than 1500 copies during the launch weekend. Amazon
China were reported to have sold more than 7000 copies. Pre-orders in China were
more than 200% higher than those of the previous book.

In India, the book sold an estimated 170,000 copies in the first 12 hours
breaking the record set by its predecessor Harry Potter and the Half-Blood
Prince (which sold an estimated 100,000 copies on the day of release).

In Canada, sell through of the Raincoast/Bloomsbury edition(a 50:50 joint
venture of Raincoast in Vancouver and Bloomsbury in London)is exceptionally high
with 855,997 of the children's edition and 74,714 of the Adult edition selling
through in the first week of publication.

In the first seven day's, Waterstones Booksellers across their 311 branches in
the UK sold 460,000 copies, more than double their sales of the previous book.

A boxed set edition of all seven Harry Potter titles will be published on 1
October 2007.

Ends

Enquiries:

Bell Pottinger
Dan de Belder/ Algy Rowe
0207 861 3232


Note to Editors

Bloomsbury was founded 21 years ago by its chief executive Nigel Newton, based
on the principle of publishing books of excellence and originality for a wide
market. The company undertook a full stock exchange listing in London in 1994
and has since expanded its publishing categories and geographical reach. Today,
Bloomsbury has three divisions - adult, children's and reference - which span
the world's three largest book markets of the USA, Germany and the UK, where the
Company has established offices.
Bloomsbury has a strong reputation in developing new authors - Anthony Bourdain,
David Guterson, Anne Michaels, J.K.Rowling, Will Self and Ben Schott - and in
publishing established ones, including, Margaret Atwood, John Irving, Jay
McInerney, Michael Ondaatje, Donna Tartt, Joanna Trollope and Benjamin
Zephaniah. The company is well recognized for its ability to identify new
authors, and employing highly professional sales and marketing skills to publish
their books to maximum effect. With a worldwide library of over 11,500 titles,
Bloomsbury also exploits a valuable backlist, publishing regular repeat authors.
It also develops major information databases for electronic and print
publication.
Bloomsbury's books are increasingly linked to television and film tie-ins,
including The English Patient, Snow Falling on Cedars, the first four Harry
Potter titles (with the fifth film premiered on 3rd July) and on TV, David
Dimbleby's How We Built Britain, The Only Boy for Me by Gil McNeil, and the
forthcoming The Wild Gourmets by Guy Grieve and Thomasina Miers. Bloomsbury's
bestseller, The Kite Runner, will be released as a major film in the UK in 2008.
Bloomsbury will celebrate its 21st anniversary on 26 September 2007.

2007 bestsellers
Country     Title of 2007 Bestsellers
UK          Restless by William Boyd
            A Thousand Splendid Suns by Khaled Hosseini
            How We Built Britain by David Dimbleby
            Austerity Britain by David Kynaston
            Jesus of Nazareth by Pope Benedict XVI
            Harry Potter and the Half-Blood Prince by JK Rowling
            Physik by Angie Sage
            101 Things To Do by Richard Horne
            Cathy's Book by Weismann, Stewart & Brigg
            Larklight by Philip Reeve
USA         Waiting for Daisy by Peggy Orenstein,
            Medicus by Ruth Downie
            Princess Academy by Shannon Hale
            Gone Wild by David McLimans
            Nasty Bits by Anthony Bourdain
            Real Food by Nina Plank
            Highest Tide by Jim Lynch
            Lemon Tree by Sandy Tolan
            Austenland by Shannon Hale
            Kiki Strike by Kirsten Miller
Germany     Ruhelos by William Boyd
            Salz des Lebens by Benoite Groult
            Die Flucht by Tatjana GrTM?fin Donhoff
            Handy by Ingo Schulze
            DrachenlTM?ufer by Khaled Hosseini
            SpTM?te Familie by Zeruya Shalev




                      This information is provided by RNS
            The company news service from the London Stock Exchange