Trading Update

RNS Number : 5087L
boohoo.com plc
12 January 2016
 

For Immediate Release                                                                 12 January 2016

 

 

 

 

boohoo.com plc - trading update for the four months to 31 December 2015

 

"The Global Fashion Leader for a Social Generation"

 


Four months to 31 December

Ten months to 31 December

£'000s

FY15

FY14

Increase

CER(1)

FY15

FY14

Increase

CER

Total sales

73,692

50,793

45%

49%

164,477

117,991

39%

43%










Sales by region









  UK

49,701

34,179

45%

45%

108,830

79,784

36%

36%

  ROE

8,588

6,464

33%

44%

18,991

15,183

25%

39%

  ROW

15,403

10,150

52%

63%

36,656

23,024

59%

70%

 

 

Highlights for the four months to 31 December 2015

·     Revenue up 45% (49% CER(1))

UK up 45%

Rest of Europe up 33% (44% CER)

Rest of world up 52% (63% CER)

·     Retail gross margin 57.0%, down 290bps on prior year driven by planned investments in price and customer proposition: marketing expenditure reduced as a percentage of sales, offsetting retail margin decline

·     Overall gross margin 55.7% reflecting growth in third party sales

·     3.9m active customers(2), up 33% on prior year

·     £58.7m cash on balance sheet

(1): CER designates Constant Exchange Rate translation of foreign currency revenue

(2): Active customers defined as having shopped in the last 12 months

 

Mahmud Kamani and Carol Kane, joint CEOs, commented:

"Trading in the four months to 31 December 2015 has been very encouraging across all regions, with overall revenue growth of 45% (49% CER). We have continued to optimise the mix of promotional and marketing spend to drive strong retail growth, reducing the proportion of marketing expenditure, offsetting the 290bps decline in retail gross margin, which includes the adverse impact of exchange rate movements. Gross margin has also been impacted by 130bps due to the growth in third party sales.

Our investments in the customer proposition have resulted in higher conversion rates, increased order frequency and lower customer acquisition costs. Operational successes include the new warehouse extension entering into full service, giving us the capacity required for business expansion, and the new UK app, which has improved the overall shopping experience.

We remain confident of trading in the remaining two months of the financial year and now expect revenue growth for the full year to be marginally above previous guidance of 30% to 35%.  We are trading in line with current market expectations for EBITDA as we continue to invest in driving growth and building market share across our key markets."

 

 

 

 

Analyst/Investor conference call:

 

boohoo.com will host a conference call for analysts and investors at 9.15am (UK time) today.  Dial in details:

 

 From rest of world:         +44 (0)20 3428 1542

 From UK (toll free):        0808 237 0040

 Participant Pass Code:   53097951#

 

Enquiries

boohoo.com plc

Mahmud Kamani, Joint Chief Executive

Carol Kane, Joint Chief Executive

Neil Catto, Chief Financial Officer

 

c/o Buchanan Tel: +44 (0)20 7466 5000

 

 

 

 

Buchanan - Financial PR adviser

Richard Oldworth

Helen Chan

Gabriella Clinkard

 

Tel: +44 (0)20 7466 5000

boohoo@buchanan.uk.com

 

 

Zeus Capital - Nominated adviser and joint broker

Nick Cowles

Andrew Jones

John Goold

 

 

Tel: +44 (0)161 831 1512

 

Tel: +44 (0)20 3829 5000

Jefferies Hoare Govett - joint broker

Nick Adams

Max Jones

 

 

Tel: +44 (0)20 7029 8000

 

 

About boohoo.com

"24/7 Global Fashion"

 

Keeping one step ahead of the trends or making a subtle style change is easy with boohoo.com and with up to 100 pieces hitting the site every day and a new collection each week, boohoo.com never stops - it's 24/7 fashion at its best.

 

From the UK's best kept fashion secret to one of the fastest growing own-brand, international etailers, boohoo.com has quickly evolved into a global fashion leader of its generation.  Combining cutting-edge, aspirational design with an affordable price tag, boohoo.com has been pushing boundaries since 2006 to bring its customers all the latest looks for less.

 

www.boohoo.com

www.boohoo.com/newz/page/home

fr.boohoo.com

www.boohoo.com/europe/page/home

www.boohoo.com/sweden/page/home

de.boohoo.com

www.boohoo.com/usa/page/home

www.boohoo.com/denmark/page/home

it.boohoo.com

www.boohoo.com/canada/page/home

www.boohoo.com/norway/page/home

nl.boohoo.com

www.boohoo.com/aus/page/home


es.boohoo.com

 



 

Appendix - prior period revenues

 

Revenue by period for the ten months to 31 December 2015

 

£'000s

Q1

Q2

H1


FY16

FY15

yoy %

yoy % CER

FY16

FY15

yoy %

yoy %

CER

FY16

FY15

yoy %

 

yoy %

CER

 

Total

41,322

30,659

35%

37%

49,462

36,538

35%

40%

90,784

67,197

35%

39%

 










 

Sales by region









 

 UK

26,273

20,686

27%

27%

32,855

24,919

32%

32%

59,128

45,605

30%

30%

 

 ROE

4,943

3,891

27%

45%

5,460

4,828

13%

26%

10,403

8,719

19%

34%

 

 ROW

10,106

6,082

66%

70%

11,147

6,791

64%

81%

21,253

12,873

65%

75%

 

 

 

£'000s

4m to 31 December

10m to 31 December

2m to 28 February

12m to 28 February


FY16

FY15

yoy %

yoy %

CER

FY16

FY15

 

yoy %

yoy %

CER

FY15

FY15

Total

73,692

50,793

45%

49%

164,477

117,991

39%

43%

21,861

139,851








Sales by region







 UK

49,701

34,179

45%

45%

108,830

79,784

36%

36%

14,558

94,342

 ROE

8,588

6,464

33%

44%

18,991

15,183

25%

39%

2,903

18,086

 ROW

15,403

10,150

52%

63%

36,656

23,024

59%

70%

4,400

27,423

 

 

Nomenclature: ROE - rest of Europe; ROW - rest of world; yoy - year-on-year; CER - constant exchange rate

 


This information is provided by RNS
The company news service from the London Stock Exchange
 
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