Branded Content Series for Courtyard by Marriott

RNS Number : 5949I

Brave Bison Group PLC

22 March 2018

 

Brave Bison Group plc

("Brave Bison" or "the Group" or "the Company")

Creates branded content series for Courtyard by Marriott

Brave Bison, the social video company, has worked with global hotel brand, Courtyard by Marriott, to create a branded content series to be hosted on Brave Bison's Slash Football YouTube channel.

Building on Courtyard by Marriott's recent announcement of a multi-year partnership with German football champions FC Bayern, Brave Bison, working with Wavemaker Global, has developed and produced 'Finding Football', a branded content series featuring German comedian, Henning Wehn and German football legend, Lothar Matthaus. The unlikely pair travel to five European cities, including Munich, to uncover the true meaning of football.

Together Lothar and Henning explore the importance of football in a plethora of communities, from the first ever LGBT team in Edinburgh, to street footballers in Paris, to alternative versions of sport like blind football.

During the series, a beautiful relationship blossoms between the comedian and the ex-professional. Lothar is Henning's idol, whilst Lothar has never heard of his counterpart and they slowly become friends connecting through their shared love for the game.

Claire Hungate Chief Executive Officer at Brave Bison commented, "We are pleased to be working with a global hotel brand like Courtyard by Marriott on this innovative and touching project which really showcases our full service combination of strategy, origination and distribution"

Will Pyne, Chief Creative Officer at Brave Bison commented, "We wanted to showcase the gentler side of football fandom and in Henning and Lothar we cast an unlikely but perfect duo to showcase Courtyard by Marriot's relationship with the sport."

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For further information please contact:

Brave Bison Group plc Jack Bates, Communications Manager	Email: [e-mail]
Allenby Capital Limited Virginia Bull / Jeremy Porter	Tel: [phone]
Redleaf Communications Elisabeth Cowell / Fiona Norman	Tel: [phone]

About Brave Bison

Brave Bison is a social video company, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include P&G, Shell, PGA Tour, and Hyundai.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

 

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