EFL renews digital business with Brave Bison

RNS Number : 2582U

Brave Bison Group PLC

23 October 2017

 

RNS Reach

EFL RENEWS DIGITAL BUSINESS WITH BRAVE BISON

London, October 23rd, 2017: Brave Bison, the independent digital media and social video broadcaster, announces it has successfully won a two-season deal following a competitive pitch to continue its four year relationship with the English Football League (EFL), the largest single body of professional clubs in European football.

The focus of the business will continue to be the generation of revenue across a full range of digital opportunities for EFL Digital, a collective of 58 club websites from within the League. For the first time, Brave Bison will also be working with the EFL on developing branded content for both existing and new EFL partners.

Pertinent to winning the pitch was Brave Bison's positioning at the forefront of creating engaging influencer and social video content, as well as its ongoing investment in other football properties like Rebel FC and the Slash Football channel.

Claire Hungate, Chief Executive Officer at Brave Bison commented: "We are delighted to be building on our relationship with the EFL who will continue to benefit from our depth of commercial knowledge in generating revenue across digital platforms. Going forward, it is particularly rewarding to now have the chance to showcase our ideation and production skills too."

Russell Byrne, Head of Digital at EFL commented: "Brave Bison presented very clear plans on how we can execute different elements of our offering simply and effectively to maximise brand involvement and ultimately revenue. With a great track record already established and their knowledge and passion for the project, extending our relationship was the right decision to drive our digital activity forward."

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For press enquiries please contact:
Elaine North
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Brave Bison: http://bravebison.io/

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Richard Johnson / Andy Crossley

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About Brave Bison

Brave Bison is an independent digital media and social video broadcaster, proudly working with some of the biggest brands and most followed YouTube and Facebook talent in the world. Clients include P&G, Shell, PGA Tour, Paramount and Google.

Brave Bison makes it simple for content owners, creators, brands, publishers and platforms to unlock the value of online video, whether on a licensed, ad-funded, direct to consumer or paid placement basis.

The business is based in two regions - Europe, with headquarters in London; and APAC, with offices in Singapore.

About EFL

English Football League (EFL) is the world's original league football competition and is the template for leagues all over the world.  It has 72 member clubs, each of which embodies the unique heritage, pride and passion of the communities they represent. 

The EFL is the largest single body of professional clubs in European Football and is responsible for administrating and regulating the EFL, the Carabao Cup and the Checkatrade Trophy.

 

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