British American Tobacco PLC
29 June 2001
British American Tobacco To Enter Turkish Market
British American Tobacco announced today it is to enter the Turkish tobacco
market - the seventh largest in the world - with an investment of between
US$150-200 million over ten years.
The company has finalised agreements with local Turkish partners Duzey
Pazarlama and Sunel Tobacco to further its plans to manufacture and market a
range of its own international brands in Turkey.
Sunel Tobacco (a member of the Gurel group of companies) and Duzey Pazarlama
(a member of the Koc group of companies) are to become minority shareholders
in the manufacturing company British American Tobacco Sigara ve Tutunculuk
Sanayi ve Ticaret A.S. which will establish a factory in Tire in the Izmir
district.
British American Tobacco has also signed an agreement with Duzey to establish
a Turkish distribution network for its products.
Paul Helderman, Managing Director for British American Tobacco Turkey said:
'We are very pleased to reach agreement on entering into partnership with such
important Turkish companies and look forward to a long and successful
relationship. We believe in the future of Turkey, and are confident that we
can achieve our business objectives.'
British American Tobacco is the world's most international tobacco group,
operating in some 180 countries. The group markets a wide range of
international brand names including Lucky Strike, Benson & Hedges, Kent,
Dunhill, Rothmans and Pall Mall.
Enquiries:
Investor Relations:
Ralph Edmondson
Tel: 020 7845 1180
Press Office:
Dave Betteridge
Tel: 020 7845 2888
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