Executive Vice President

BELLSOUTH CORPORATION
20 August 1999


FOR MORE INFORMATION:
Jeff Battcher
[phone]


        SID BOREN TO RETIRE FROM BELLSOUTH IN SEPTEMBER

ATLANTA - Sidney Boren, executive vice president of BellSouth Corporation, has
elected to retire September 30, after more than 32 years in the
telecommunications industry.

In his current position, Boren has been BellSouth's chief strategist, and
responsible for the company's corporate development and planning efforts.  In
addition, he has also been in charge of BellSouth's advertising, public
relations and administrative functions.

'Sid has helped shape BellSouth into one of the most successful telecom
companies in the world,' said F. Duane Ackerman, chairman and CEO of BellSouth. 
'In addition, he has been a key player in our industry, helping guide it through
myriad, complex issues.  I have worked with Sid for many years and I have
personally witnessed his insight and the significant impact he has had on
BellSouth and the industry.  We wish him the best in his retirement.'

An engineering graduate with B.S and M.S degrees from the University of
Mississippi, Boren began his BellSouth career in the summer of 1967, in his home
state of Mississippi, as a student supervisor afer working for Gulf Oil, Shell
Oil and the Army Corps of Engineers.  He added various titles and
responsibilities in network operations before moving to Birmingham, Ala. as
Assistant Vice President, Switched Services.  He was named Vice President -
Corporate Affairs in 1984 and played an important role in helping determine the 
first strategic efforts for BellSouth, which began operations that year as a
result of the divestiture of AT&T.  He held a number of senior positions within
the company, primarily in strategic planning and development, until being named
Senior Vice President - Strategic Planning for BellSouth in January 1995.  He
was named to his current position in September 1997.

BellSouth is a $24 billion communications services company.  It provides
telecommunications, wireless communications, cable and digital TV, directory
advertising and publishing, and Internet and data services to nearly 34 million
customers in 19 countries worldwide.