Senior Appointments
Bellsouth Corp
29 November 2000
News Release
For More Information Contact:
Kevin Doyle
BellSouth International
(404) 249-0916
BellSouth International Names
Planning and Operations, Marketing Officers
Nov. 29, 2000, Atlanta - Paulino Barros, corporate vice president and general
manager of Motorola's Latin America Group Personal Communications Sector, has
been named chief planning and operations officer for BellSouth International. In
this role, Barros will oversee operations planning, networks and engineering,
supply chain and information technology for BellSouth International.
In his current position with Motorola, Barros has P/L responsibility over sales
and marketing, business development, technical services, manufacturing and
engineering for Motorola's Consumer Communication product portfolio for Latin
America.
A native of Brazil, Barros holds degrees in mechanical engineering and
electrical engineering, and he earned an MBA degree from Washington University
in St. Louis, Mo., in 1991.
Roberto Peon, currently president of BellSouth International's Brazil
operations, has been named chief marketing officer for the company. In his new
position, Peon will be responsible for all marketing, directory publishing,
Internet planning, branding, strategic planning and public relations functions
within BellSouth International. He will continue to oversee the company's
operations in Brazil.
Peon joined BellSouth International in 1987 and served as vice president -
business development, and president - Latin America operations prior to assuming
the role of president - Brazil operations. In his new position as chief
marketing officer, Peon will be located in Atlanta.
A native of Mexico City, Mexico, Peon holds a bachelor of arts degree in
business administration from Central College in Pella, Iowa. He also attended
graduate school at Drake University in Des Moines, Iowa.
The creation of the two positions - chief planning and operations officer and
chief marketing officer - is part of a restructuring process BellSouth
International is going through in order to increase efficiency, identify best
practices, and accelerate the growth of the business.
'We now have a tremendous opportunity to move our business to the next stage -
from being more business development oriented to seizing the opportunity to
establish ourselves as an operating company,' said Gary Forsee, vice chairman
and president -BellSouth International. 'Paulino and Roberto bring a wealth of
experience to these two new positions, and together they can help us achieve our
vision.'
About BellSouth
BellSouth Corporation is an integrated communications services company
headquartered in Atlanta, GA, serving more than 41 million customers in the
United States and 16 other countries. BellSouth, consistently recognized for
customer satisfaction, provides residential, business and wholesale customers
with integrated voice, video and data services to meet their communications
needs. BellSouth is a Fortune 100 company with total revenues exceeding $26
billion.