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Bellsouth Corp 29 November 2000 News Release For More Information Contact: Kevin Doyle BellSouth International (404) 249-0916 BellSouth International Names Planning and Operations, Marketing Officers Nov. 29, 2000, Atlanta - Paulino Barros, corporate vice president and general manager of Motorola's Latin America Group Personal Communications Sector, has been named chief planning and operations officer for BellSouth International. In this role, Barros will oversee operations planning, networks and engineering, supply chain and information technology for BellSouth International. In his current position with Motorola, Barros has P/L responsibility over sales and marketing, business development, technical services, manufacturing and engineering for Motorola's Consumer Communication product portfolio for Latin America. A native of Brazil, Barros holds degrees in mechanical engineering and electrical engineering, and he earned an MBA degree from Washington University in St. Louis, Mo., in 1991. Roberto Peon, currently president of BellSouth International's Brazil operations, has been named chief marketing officer for the company. In his new position, Peon will be responsible for all marketing, directory publishing, Internet planning, branding, strategic planning and public relations functions within BellSouth International. He will continue to oversee the company's operations in Brazil. Peon joined BellSouth International in 1987 and served as vice president - business development, and president - Latin America operations prior to assuming the role of president - Brazil operations. In his new position as chief marketing officer, Peon will be located in Atlanta. A native of Mexico City, Mexico, Peon holds a bachelor of arts degree in business administration from Central College in Pella, Iowa. He also attended graduate school at Drake University in Des Moines, Iowa. The creation of the two positions - chief planning and operations officer and chief marketing officer - is part of a restructuring process BellSouth International is going through in order to increase efficiency, identify best practices, and accelerate the growth of the business. 'We now have a tremendous opportunity to move our business to the next stage - from being more business development oriented to seizing the opportunity to establish ourselves as an operating company,' said Gary Forsee, vice chairman and president -BellSouth International. 'Paulino and Roberto bring a wealth of experience to these two new positions, and together they can help us achieve our vision.' About BellSouth BellSouth Corporation is an integrated communications services company headquartered in Atlanta, GA, serving more than 41 million customers in the United States and 16 other countries. BellSouth, consistently recognized for customer satisfaction, provides residential, business and wholesale customers with integrated voice, video and data services to meet their communications needs. BellSouth is a Fortune 100 company with total revenues exceeding $26 billion.
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