Final Results

Brown (N.) Group PLC 15 May 2003 15 May 2003 N Brown Group plc PRELIMINARY RESULTS ANNOUNCEMENT YEAR ENDED 1 MARCH 2003 N Brown Group plc, the Manchester based direct home shopping, fulfilment and financial services company, today announces its preliminary results for the 52 weeks to 1 March 2003. Highlights: • Group sales up 3% for the first 10 weeks of the new financial year • Catalogue ranges expanded and marketing re-focused to continue to drive growth in sales and market share • Turnover up 1.9% to £457.3m (2002: £449.0m) • Total dividend per share for the year up 1.6% to 5.84p (2002: 5.75p) • Earnings per share 13.2p (2002: 14.5p) • Profit before tax* £54.8m (2002: £59.0m) *Pre-amortisation of goodwill (see note 4) Sir David Alliance CBE, Chairman, said: 'Although the overall profit performance is disappointing, against the background of a difficult trading environment for both the sector and the group, this is a creditable set of results. N Brown gained market share in the home shopping sector over the year. 'The group delivered strong sales from electrical and household products, as well as from our growing financial services division, door to door selling channel and internet sites. Looking ahead, the group is now well placed to compete against its High Street rivals.' Alan White, Chief Executive, added: 'Following my appointment last September, I have reviewed the strategy for the group and begun to implement changes to position N Brown as the UK's leading home shopping company in the over 35 market. 'We have addressed issues within the core home shopping product ranges and re-focused marketing in order to drive new customer recruitment. Trading remains challenging but so far our efforts have resulted in an increase in sales in the first 10 weeks of the new financial year of 3%. 'The retail environment continues to be very competitive, but I am confident of the prospects for the group in the medium term.' -Ends- For further information please contact: N Brown Group plc Sir David Alliance CBE, Chairman On the day: 0207 554 1400 Alan White, Chief Executive Thereafter: 0161 236 8256 Tim Kowalski, Finance Director Gavin Anderson & Company Neil Bennett / Charlotte Stone Tel: 020 7554 1400 Website : www.nbrown.co.uk Chairman's Statement Group turnover for the year ended 1st March 2003 increased by 1.9% to £457.3m but profit before tax and goodwill amortisation was 7.0% down on the previous year at £54.8m - the first profit setback for the group for more than a decade. The result is disappointing but our share of the home shopping market has still increased and, given the difficult trading conditions in our sector, the overall outcome was creditable. We are confident that, given the group's strong market position and core strengths, and the active steps we are taking, we will continue to deliver growth over the medium term. Group sales in the first ten weeks of the new financial year are 3% ahead of last year and we expect our performance to strengthen as the year goes on. Confidence in the group's prospects is reflected in the Board's recommendation of an unchanged final dividend of 4.10 pence, making a total of 5.84 pence for the year which is an increase of 1.6% and is covered 2.3 times. Home Shopping Operating profit before goodwill amortisation for the year in our core division was £57.2m, against £63.3m last year, on turnover of £439.7m, up by 1.0%. The principal reasons for the profit reduction were a lower than anticipated response to some of our catalogues and an increase in costs, particularly in marketing, where extra spending was incurred in an attempt to stimulate further sales demand from customers. Our most loyal customers responded well with average spend per customer 4% higher. However, the number of customers fell by 3%, partly reflecting a reduction in the range of products offered in our main catalogues and marketing campaigns. The reversal of this and much greater focus on the range of merchandise offered to the customer will be seen in both the catalogues and recruitment campaigns this year with the aim of restoring the customer base. Over 90% of consumer expenditure is spent in the High Street and, inevitably, it is against this sector that comparisons need to be made rather than just against other catalogue competitors. The High Street is undoubtedly the best it has been for many years with regular product changes, incorporating the latest fashion trends, providing the consumer with plenty of choice. We believe that N Brown, of all the home shopping companies, is well placed to compete against High Street rivals by creating an exciting and dynamic shopping experience in our catalogues and leaflets. To achieve this, we are now rolling out some new initiatives, which we successfully tested last year. Over half of our home shopping turnover comes from monthly leaflets and specialogues which are designed to reflect changing seasonal demand for products. These will include a growing proportion of new products which, together with other creative changes, will help stimulate a greater response from our customers. Recruitment of new customers last year fell below expected levels and the cost of recruitment, which was above previous years, contributed to a reduction in operating margins. The situation has improved since Christmas and there should be further gains as the product range is extended, which we expect will lead to greater customer loyalty. In addition to our focus on monthly leaflets and specialogues we have two comparatively new sales channels which have made some very useful gains this year. Firstly, House of Stirling, our door to door sales organisation which specialises in the sale of our goods and services via 350 sales staff who visit customers in their own homes, has extended its selling territories and has now reached a turnover of £26m. Secondly, all of our principal catalogues are supported by fully integrated and transactional internet sites, turnover from which was £15m, up 30%, representing 3.4% of group turnover. I remain confident that the blend of a wide portfolio of catalogues with strong unique selling propositions operating through various channels to market will support our future growth prospects. Fulfilment Zendor offers a totally integrated fulfilment service and consultancy to clients operating distance shopping businesses. The logistical resources for Zendor are normally drawn from N Brown's home shopping division but a growing proportion of Zendor's infrastructure is now derived from third party sources. We are pleased with Zendor's performance this year having moved from a pre goodwill amortisation loss of £1.1m last year to a profit of £0.3m. Financial Services I am delighted with the progress made by First Financial this year in reaching a record operating profit of £2.7m, which is ahead of last year by 32%. The division offers a wide range of financial products, such as unsecured loans, to our home shopping customers who we have selected through our highly developed database management and marketing skills. First Financial also acts as an intermediary with solid, well established insurance and other financial service companies and is now looking to develop other offers which we believe our customers will find attractive. Outlook 2002 was a challenging year for the home shopping sector but having taken a number of initiatives in our business to address the changing retail environment I am confident we can make good progress this year. Encouragingly womenswear has recovered and electrical goods are also performing well so far this year, but more work remains to be done to our menswear and footwear ranges. Our new chief executive, Alan White, has completed his strategic review. The details of this are set out in his report, and the effects of it are already beginning to be seen. Our plan to refresh the appeal of product ranges should position us better for the medium term. The fundamentals of the business remain strong and on behalf of shareholders I would like to thank all staff for their valuable contribution to the business. Sir David Alliance, CBE 15 May 2003 CHIEF EXECUTIVE'S REVIEW N Brown Group has continued to increase its share of the home shopping market, in what has been a difficult year for the sector. Consequently, despite a disappointing dip in financial performance in the year to 1st March 2003, the business has an excellent market position and a number of core strengths which, together with the steps we are taking, leave me confident that we will deliver growth over the medium term. I rejoined the Group in September 2002, succeeding Jim Martin who, after 18 very successful years as Chief Executive, has stepped up to the role of Non-Executive Deputy Chairman. I have reviewed all of our businesses and catalogues to ensure that we are making the most efficient use of our resources and we have implemented some changes to execute our strategy more effectively. Our target is to be the leading home shopping company for the over 35 market in the UK. We already have a strong position, particularly in the 50 plus sector, through our long established catalogues, based on key selling propositions of appropriate products by age category, larger sizes and specialist clothing and footwear fittings. These propositions are supplemented by a growing household and electrical range and they are all supported by flexible credit systems, which are essential to the majority of our target market. In addition to sales from the catalogues, which account for about half our turnover, there is a regular monthly programme of special interest leaflets targeted at the customer database, utilising sophisticated data modelling techniques. As well as direct home shopping activities the group has growing businesses in fulfilment and financial services. Financial Performance Group sales were up 1.9% at £457m but overall profit before tax and goodwill amortisation was down to £54.8m from £59.0m in the previous year. Operating margins remained strong at 13.0%. The dividend for the year is up 1.6% at 5.84p, covered 2.3 times. The group has a strong balance sheet with net assets of £245 m, up 11.3%, equating to 83p per share. Home Shopping Summary Home shopping operating profits before goodwill amortisation fell by 9.6% in the year to £57.2m. This resulted from disappointing sales in the second half, despite investing extra marketing expenditure, and a less profitable mix of both products and customers, which reduced gross margins and increased bad debts. Sales Total home shopping sales were £440m, 1% up on the previous year. The number of customers fell by 3% but their average spend rose by 4%. This reflects continuing good performance from our most loyal customers, but disappointing recruitment campaigns and a reduction in the product options which impacted the appeal of our core product categories more than we had anticipated, combined to depress overall response. The average selling price during the year rose by 4%, due to an expansion in sales of higher priced household and electrical products. Within womenswear the average selling price fell by 2%, as we focused on hitting certain key price points. From Autumn 2003 we will be seeking to widen the price architecture by introducing more mid-priced products. Returns rates have fallen by 1.3% in the year. This is partly due to the product mix favouring low returning product categories, but 0.7% of the reduction is the result of specific initiatives to bring down returns rates. Gross Profit Gross margins were down by 0.9%. This reflected the product mix favouring lower margin home and electrical goods rather than higher margin clothing and footwear. We also took a higher level of markdown in the second half to ensure our stocks were cleared. Customer Recruitment During the year the response to our recruitment campaigns has been disappointing, resulting in a shortfall in new customers. The loss of their sales reduced the total home shopping turnover by 2%, and will have some impact on future seasons. The results from direct response television advertisements and mini catalogues inserted with magazines were lower than anticipated, and the sales from our predominant method of recruitment, merchandise advertising in newspapers, were also below par. In response to the poor Autumn/Winter campaign we have adopted a more promotional style to the Spring campaign, which is now delivering to our expectations. Merchandise Categories The core merchandise sold to our customer base, which is over 90% female, is women's clothing and footwear, menswear and household and electrical goods. With the exception of the latter category, which has continued to exhibit strong growth, sales for the year were down. In addition to the increased competitive threat from both the recovering High Street retailers and the value retailers, including the supermarkets, there are two other factors which have played a part. Firstly, one of the strengths of our business is the offer of womenswear to size 26 in all cases and up to size 40 in appropriate styles, which means we have 30,000 stock options per season. In an attempt to improve profitability we cut out a number of unprofitable options or ranges, but with hindsight we underestimated the cumulative impact they had on the look and feel of the catalogues. We managed to offset some of the shortfall from the catalogues by making further marketing investment into our leaflet programme, such that it showed a growth of 6% year on year. Going forward, the performance of the catalogues themselves has to be improved in the core product categories. To this end we will be expanding the size of the catalogues to provide more choice for our customers in all key product areas. Secondly, we underestimated the increasing speed with which our customers are adopting the latest fashion trends. Our customers, whose average age is in their 50's, want many elements of the latest trends worn by the younger generation in their clothing, and we must satisfy this demand. We have reacted to this trend in two ways. In the past we have been able to choose the range at the start of the season and then merely represent the same merchandise and photography through seasonal monthly leaflets. This is no longer sufficient for current customer needs. The midseason mailings of the younger and midlife Autumn/Winter catalogues contained new and more fashionable merchandise sourced during the season. The sales of this new merchandise were strong and vindicated our decision to refresh monthly leaflets and mid-season catalogues with new lines. Increasingly we will source more of these special buys from markets closer to the UK to speed up lead times. We have also recognised that our product ranges need to be even more tailored to their target customer. There will, therefore, be more unique lines in the younger catalogues instead of some of the product currently sourced from the midlife ones. None of this implies we are changing our target customer base, it merely recognises that there is a wider range of fashion attitudes within our chosen market than we are adequately catering for. These changes will be introduced in the Autumn/Winter 2003 catalogue and be rolled out in Spring/Summer 2004. Home and electrical products have continued to sell well, up 10% for the year, with electricals particularly strong at 36% ahead. This is proving that there is latent demand for product ranges not previously offered to our customers. Consequently we will be further increasing the catalogue space allocated to home and electrical products in Autumn/Winter 2003. Customer Groups Our customer database, allied with advanced analytical processes, is a core asset of the business. As we have captured every transaction by every customer for many years we have millions of records on our files. We have the ability to scan these records to identify spending patterns, product preferences, age, size and predisposition to promotional activity amongst other variables. The key to our success is to allocate our marketing expenditure, our largest overhead by far, to deliver the most sales and profit. Our segmentation system was augmented during the year to include behavioural characteristics as well as the customer's propensity to purchase. We use a variety of marketing and promotional techniques to influence those spending habits, ranging from low-level stimuli to aggressive discounts. This new system is anticipated to improve the efficiency of our marketing spend in 2003/4 and offset some of the increased catalogue costs for the expanded product ranges. We have continued to see the strongest growth from the younger catalogues, up 4% in total. Within this, Simply Be, which targets larger, more fashion conscious female customers in their 30's, is proving very successful with sales now of £18m, up 21%. The core midlife brands, J. D. Williams, Ambrose Wilson, Oxendales and Fifty Plus, are targeted at the 45 - 65 age bracket through a common catalogue and leaflet programme. Sales to this group totalled £286m, 2% down on last year, representing 65% of home shopping turnover. Spending by this midlife customer group has been stagnant in the retail sector as a whole in 2003. However, the absolute number of consumers in this age bracket will increase by 8% by 2006 so there continues to be a real growth opportunity. We are confident that we can gain market share with our improved and expanded product ranges, and we have also produced some new publications which target specific sections of this customer group to improve sales penetration. Emerging Channels We aim to maximise the commercial opportunity every time we communicate with our customers. During the year we relocated our call centre to a purpose built facility in Manchester with 1100 terminals. This has enabled us to both reduce the number of calls outsourced and expand the outbound telemarketing team. The revenue from outbound calls yielded net sales of over £18m, up 20% on last year. Upselling at the time of order has also increased sales by 15% to £13m. This has been achieved by a combination of improving selling techniques coupled with innovative product offers. Sales through the internet continue to expand, growing 30% to £15m and now representing over 3% of total home shopping sales. This varies significantly by customer group with penetration in our youngest brand, Simply Be, hitting 15%. We have recently made further improvements to our web-based systems which are driving more new customer demand to the internet and outbound e-mails continue to improve their penetration and cost-efficiency. House of Stirling, our door to door selling channel, has had a strong year with sales up by 73% at £26m, now accounting for 6% of home shopping sales. This growth has been driven by an expansion of the geographical coverage, with over 350 business managers covering from Scotland to the North Midlands, together with strong customer recruitment and a 15% increase in the average spend per customer. The product ranges which most appeal to this customer group are home furnishings and electrical appliances, where the weekly collected credit offer is essential to facilitate the purchase. There is scope for further significant growth in this channel, by extending our geographical coverage and the product ranges on offer. Service We regard excellence in customer service as a key differentiating factor within our sector and we aim to deliver year on year improvements in service standards. The move to the new call centre has enabled improved training of customer service advisors, which is now starting to help staff retention and in turn the quality and consistency of service. Efficient delivery of parcels to customers is also a vital service component. We have now linked our 1100 strong courier network to Securicor Omega's depot and van delivery network. Couriers are now managed through the 92 depots enabling much closer monitoring of delivery performance. This is already producing cost savings, quicker return of goods to stock and improved customer satisfaction. The partnership is also now undertaking parcel deliveries for major third party retailers and a useful profit contribution is anticipated in future years. Credit and Financial Services Group trade debtors were up by 17% to £305m, comprising core home shopping debtors of £286m, up by 14%, with the balance attributable to the activities of First Financial. Home shopping debtors comprise 1.6m accounts owing an average of £195. We have increased the average balance, despite the low sales growth, through extended credit terms and payment holidays to selected customers. We now offer a variety of credit offers dependent on the customer group or product set. The success of Home Essentials, for example, our higher priced furniture and electrical catalogue, is partially driven by interest-free credit. We are now developing a new behavioural scoring system to improve the assessment of credit limit risk by customer, although the impact will not be felt until 2004. First Financial markets pure financial products to our customer base, largely though outbound telemarketing. The core products are personal loans, warranties and insurance. The operating profits from this division rose from £2.1m to £2.7m, despite the initial losses from the in-sourcing of personal loans from a commission basis to being financed on our own balance sheet. Net lending by First Financial during the year was £15m, with year end debtors of £19m, up 98%. We are also looking to expand our activities in secured lending and credit card issuance, utilising the skills of our dedicated financial services team allied with the credit history of our home shopping customers. Fulfilment Services Zendor and Eunite now operate as one business providing end to end services to distance shopping companies. Services range from web-site design to call handling and product delivery, and were provided to over 20 different clients during the year. Growth in revenues by 5% to £9.6m and reduced operating costs resulted in an operating profit before goodwill of £0.3m against a loss of £1.1m last year. There is a strong demand in the market place for the services provided and a fragmented competitor set. However, surplus capacity within our home shopping infrastructure has been largely utilised and we are now incorporating third party facilities. We are also considering strategic partnerships to accelerate growth. Pension Fund In common with most other major employers we have a final salary scheme, which, with the demise of equity values and increasing liabilities, is now under-funded by £18m on an FRS 17 basis. The scheme was closed to new entrants in January 2002, but, pending the 2003 actuarial valuation of the fund, the Company has agreed to contribute up to £1m p.a. extra to meet its pension commitments, as previously announced. Outlook Group sales in the first ten weeks of the new financial year are up by 3%. Home shopping sales are up by 2% and, encouragingly, the sales per home shopping customer are up by 5%. We have also seen a good recovery in our sales of womenswear which, across all customer groups, is up by 5%. Home and electrical product sales continue to grow. With tougher sales comparatives and some cost pressures in the first half it will be the Autumn/Winter season when I expect to see the most forward momentum. I remain confident for the future of direct home shopping, especially with the growing penetration of the internet, but in a fiercely competitive retail environment we must significantly improve our product offering, the way we promote those products to our customers, and the service we provide. I believe the improvements we will deliver in each of these areas will drive the growth our stakeholders rightly expect. Alan White 15 May 2003 GROUP PROFIT AND LOSS ACCOUNT for the 52 weeks ended 1 March 2003 Unaudited Audited 52 weeks 52 weeks % ended ended Increase 1 March 2003 2 March 2002 Note £'000 £'000 Turnover 1 457,327 449,002 1.9% Operating profit before goodwill amortisation 2 60,263 64,244 -6.2% Goodwill amortisation (757) (481) Operating profit 3 59,506 63,763 -6.7% Loss on disposal of associated undertaking - (28) Income from listed investments 44 44 Net interest payable and similar charges (5,473) (5,302) 3.2% Profit on ordinary activities before taxation 4 54,077 58,477 -7.5% Taxation on profit on ordinary activities (15,412) (16,790) -8.2% Profit on ordinary activities after taxation 38,665 41,687 -7.2% Equity minority interests (162) 567 Profit for the financial year 38,503 42,254 -8.9% Dividends 6 (17,102) (16,789) 1.9% Retained profit for the year 21,401 25,465 -16.0% Earnings per share 7 13.16p 14.50p -9.2% Diluted earnings per share 7 13.10p 14.44p -9.3% Dividends per share 6 5.84p 5.75p 1.6% GROUP BALANCE SHEET as at 1 March 2003 Unaudited Audited 2003 2002 £'000 £'000 Fixed assets Intangible assets 10,028 10,096 Tangible assets 77,599 76,324 Investments 3,903 2,870 91,530 89,290 Current assets Stocks 41,678 38,960 Debtors 326,805 282,166 Cash at bank and in hand 24,046 8,558 Creditors Amounts falling due within one year (96,107) (108,826) Net current assets 296,422 220,858 Total assets less current liabilities 387,952 310,148 Creditors Amounts falling due after more than one year (137,110) (84,656) Provisions for liabilities and charges (5,417) (5,009) Net assets 245,425 220,483 Capital and reserves Called-up share capital 29,504 29,369 Share premium account 8,744 6,796 Revaluation reserve 1,651 1,630 Profit and loss account 206,098 183,683 Equity shareholders' funds 245,997 221,478 Equity minority interests (572) (995) Capital employed 245,425 220,483 Gearing 47% 42% GROUP CASH FLOW STATEMENT for the 52 weeks ended 1 March 2003 Unaudited Audited 2003 2003 2002 2002 Note £'000 £'000 £'000 £'000 Net cash inflow from operating activities 5 30,932 37,644 Returns on investments and servicing of finance Interest paid (5,427) (5,203) Interest element of finance lease payments (130) (174) Dividends received from investments 44 44 Net cash outflow from returns on investments and servicing of finance (5,513) (5,333) Taxation paid (16,670) (15,233) Capital expenditure and financial investment Purchase of tangible fixed assets (15,347) (16,223) Purchase of intangible fixed assets (63) - Sale of tangible fixed assets 131 59 Decrease in own shares held in trust 788 56 Net cash outflow from capital expenditure and financial investment (14,491) (16,108) Acquisitions and disposals Purchase of subsidiary undertakings (116) (442) Disposal of investment in associated 575 undertaking - Net cash (outflow) inflow from acquisitions and disposals (116) 133 Equity dividends paid (17,072) (15,727) Cash outflow before financing (22,930) (14,624) Financing Issue of ordinary share capital 317 875 New loans 136,000 19,000 Loan repayments (98,223) - Capital element of finance leases (544) (811) Net cash inflow from financing 37,550 19,064 Increase in cash in the year 14,620 4,440 Reconciliation of net cash flow to movement in net debt Increase in cash in the year 14,620 4,440 Cash inflow from increase in loans (136,000) (19,000) Repayment of loans 98,223 - Repayment of capital element of finance leases 544 811 Changes in net debt resulting from cash flows (22,613) (13,749) Other non cash movements (232) (776) Movement in net debt in the year (22,845) (14,525) Net debt at 2 March 2002 (92,633) (78,108) Net debt at 1 March 2003 (115,478) (92,633) NOTES TO THE FINANCIAL INFORMATION 1 Analysis of turnover Unaudited Audited % 2003 2002 Increase £'000 £'000 Home shopping 439,737 435,176 1.0 Fulfilment 9,591 9,178 4.5 Financial services 7,999 4,648 72.1 457,327 449,002 1.9 2 Analysis of operating profit before goodwill Unaudited Audited % 2003 2002 Increase £'000 £'000 Home shopping 57,224 63,333 -9.6 Fulfilment 326 (1,139) 128.6 Financial services 2,713 2,050 32.3 60,263 64,244 -6.2 3 Analysis of operating profit Unaudited Audited % 2003 2002 Increase £'000 £'000 Home shopping 56,887 63,190 -10.0 Fulfilment (94) (1,477) 93.6 Financial services 2,713 2,050 32.3 59,506 63,763 -6.7 4 Profit on ordinary activities before taxation Unaudited Audited 2002 % 2003 £'000 Increase £'000 Profit on ordinary activities before taxation and goodwill amortisation 54,834 58,958 -7.0 Goodwill amortisation (757) (481) 57.4 Profit on ordinary activities before taxation 54,077 58,477 -7.5 5 Reconciliation of operating profit to operating cash flows Unaudited Audited 2003 2002 £'000 £'000 Operating profit 59,506 63,763 Increase in stocks (2,718) (1,146) Increase in creditors 4,100 1,085 Increase in debtors (44,386) (39,789) Depreciation (net of profit/loss) on disposals) 13,616 13,193 Amortisation of goodwill and other intangible fixed assets 814 538 Net cash inflow from operating activities 30,932 37,644 6. An interim dividend of 1.74p per ordinary share was paid on 6 January 2003 to shareholders on the register at the close of business on 29 November 2002. A final dividend of 4.10p per ordinary share is proposed to be paid on 18 July 2003 to shareholders on the register at the close of business on 20 June 2003. 7. The calculation of earnings per share is based on the profit for the financial year and the weighted average number of shares in issue during the year of 292,471,000 (2002: 291,315,000). For diluted earnings per share, the weighted average number of shares of 293,989,000 (2002: 292,688,000) has been calculated after adjusting for the potential dilution of outstanding share options. 8. The financial information set out above does not constitute the Group's statutory financial statements for the 52 weeks ended 1 March 2003 or the 52 weeks ended 2 March 2002 but is derived from those financial statements. Statutory financial statements for the 52 weeks ended 2 March 2002 have been delivered to the Register of Companies and those for the 52 weeks ended 1 March 2003 will be delivered following the company's annual general meeting. The auditors have reported on the financial statements for the 52 weeks ended 2 March 2002; their report was unqualified and did not contain any statement under Section 237(2) or (3) of the Companies Act 1985. The financial information set out above has been prepared under the same accounting policies as the 2002 financial statements. The auditors have not reported on financial statements for the 52 weeks ended 1 March 2003, nor have any such financial statements been delivered to the Registrar of Companies. This report was approved by the Board of Directors on 15 May 2003. It is expected that the full Annual Report and Accounts for the 52 weeks ended 1 March 2003 will be posted to shareholders on 30 May 2003. This information is provided by RNS The company news service from the London Stock Exchange FR SFDESLSDSEDI
Investor Meets Company
UK 100