Re Broadband Installations

British Telecommunications PLC 2 November 2000 BT TO ACCELERATE BROADBAND INSTALLATIONS BT today announced an action plan to speed up the installation rate for its wholesale broadband ADSL services in the UK. With more than 14,000 end users now connected to a range of service providers all using BT's wholesale ADSL products, BT has carried out a detailed review of its early implementation of ADSL. The company today outlined its revised approach and anticipated delivery volumes to service provider customers. It now expects to ramp up end user installations to more than three times the current rate by March, 2001. Steve Andrews, president of broadband within BT said: 'BT has achieved a great deal so far. We met our original commitment to equip 400 exchanges covering 25 per cent of homes and businesses by March 2000, and 619 exchanges covering 40 per cent by October this year. We met our commitment to provide wholesale services, available to service providers on non-discriminatory terms, including a mass-market consumer product this summer. 'Volume demand began only in September and we have experienced some difficulties. Our challenge now is throughput, and we have used the best experience of other operators in the United States and other countries to learn from the significant difficulties they have experienced. 'Our areas of focus for improvement are processes, IT systems and reinforcing operational support for our field engineers who are carrying out the end-user installations. These improvements will build on our existing achievements by delivering real volume combined with the quality that service providers need.' BT has initiated a two-pronged improvement strategy. The company is tracking, identifying and analysing the root cause of each customer problem as it arises so that it can implement robust and sustainable improvements, rather than introducing 'quick fixes' that may cause further problems. It has engaged a number of highly skilled and experienced DSL consultants to assist in prioritising the necessary work and make the most of knowledge and solutions derived from DSL experience in the United States over the past 12 months. The objective is to increase installation capacity by speeding up order handling. In parallel, BT will develop and introduce a new suite of operational support systems (OSS) to handle orders and volumes quickly and consistently and provide visibility of every order in progress for service provider customers. The new OSS will be fully operational by December 2001. Ernie Gallo, senior director of Telcordia Technologies, a leading independent US consulting firm brought in by BT to assist with its programme review, said: 'The early implementation of consumer and small business broadband services, both cable and DSL-based, has been difficult for every operator that has tried it, regardless of country. 'Making good use of experience gained the hard way in other operators' broadband programmes will help BT speed through the inevitable pain barrier of early implementation, to the benefit of the company, its customers, and their end users.'

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BT Group (BT.A)
UK 100

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