Director/PDMR Shareholding

Burberry Group PLC
18 July 2005


18 July 2005


Burberry Group plc ('the Company')


Earlier today, Rose Marie Bravo, Chief Executive:
     
   (i)  exercised options to acquire 833,334 Ordinary Shares of 0.05p each in 
        the Company ('Shares') at a price of £2.30 per Share, such options
        having been granted under the Burberry Senior Executive IPO Share Option 
        Scheme;
       
  (ii)  exercised options to acquire 277,778 Shares at a price of £2.58 per 
        Share, such options having been granted under the Burberry Group plc
        Non-Approved Executive Share Option Scheme 2002; and

 (iii)  received 1,500,000 Shares awarded under the Burberry IPO Senior 
        Executive Restricted Share Plan ('Restricted Share Plan').

All the Shares referred to above were subsequently sold in London today at a
price of £4.21 per Share.

Following these transactions Rose Marie Bravo holds 50,000 Shares, a further
2,500,000 Shares under the Restricted Share Plan and options to acquire
1,111,110 Shares.


Rose Marie Bravo will be participating in the Burberry Co-investment Plan by
purchasing Shares to the value of the net amount of her bonus for the year ended
31 March 2005.  The amount of her bonus before the deduction of tax is US$1.317
million.

The Company received notification of the above changes in Rose Marie Bravo's
share interests in the Company on 18 July 2005.


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