Milestone Group PLC
27 January 2005
For Immediate Release 27 January 2005
MILESTONE GROUP PLC
RAJAR Wave 4 2004 Audience Figures
Milestone Group PLC ('Milestone' or 'the Group'), the AIM listed media group
with controlling interests in four local commercial radio stations, has welcomed
today's release of new official radio listening figures from Radio Joint
Audience Research Limited ('RAJAR').
Overall, the RAJAR results show the weekly adult Total Hours listened (for all
four Milestone-controlled stations) at 837,000, up 51,000 from the previous
quarter.
In Oxford, Milestone's wholly-owned station, Passion 107.9, has registered its
fifth successive increase in audience levels, increasing its total weekly adult
audience reach to 12% (an increase of 100% year-on-year).
In Rugby, the Milestone-controlled Rugby FM has achieved its highest ever
audience, with a weekly adult reach of 43% and a market share of 20.4% (up from
17.8% year-on-year).
Both Kick FM (West Berkshire) and Kestrel FM (North Hampshire) also increased
their market share on both the quarter and the year.
Milestone Chief Executive, Andy Craig, said:
'We are delighted that we have managed to increase our market share at all four
of the Group's stations. Our radio division continues to make steady progress in
building audience as part of our wider cross media strategy. The Oxford station,
Passion 107.9, has particularly benefited from cross promotion through
Milestone's other media assets in Oxfordshire.'
For further information:
Milestone Group Tel: 01235 547 800
Andy Craig / Daniel Cass
Buchanan Communications Tel: 020 7466 5000
Bobby Morse / Suzanne Brocks
This information is provided by RNS
The company news service from the London Stock Exchange
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