Launch of outdoor marketing campaign
Press release
14 March 2022
Cellular Goods PLC
('Cellular Goods' or 'the Company')
Launch of outdoor marketing campaign
Cellular Goods (LSE: CBX), a UK-based wellness company that provides premium consumer products formulated with lab-made cannabinoids, is pleased to announce the launch today of its broadscale two-city outdoor marketing campaign in the UK.
The campaign will run over the next two months and feature advertisements to be displayed at more than 100 digital screens and high impact print billboards across prominent high street locations in London and Manchester. In addition, more than 20 digital screens will feature the advertisements at health and fitness destinations at David Lloyd and Harbour Clubs in London.
The move is part of Cellular Goods' nationwide marketing campaign which kicked-off with the publication of a white paper highlighting the age prevention benefits of cannabigerol (CBG) and cannabidiol (CBD) used in its products and the start of product sales on Amazon Marketplace from February this year.
The outdoor push is aimed at promoting Cellular Goods' Look Better (skincare) and Feel Better (supplements) product ranges. The advertisements will appear on different dates and durations on each location.
Anna Chokina, CEO of Cellular Goods, commented: "We're pleased to announce the beginning of our outdoor marketing campaign which will complement our ongoing national marketing campaign aimed at introducing our brand and premium products to a broad consumer audience. We are committed to continue delivering marketing initiatives to not only continue raising awareness about our brand, but also to teach Britain about cannabinoids and their potential to improve people's wellness."
For further information please contact:
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Cellular Goods |
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Anna Chokina Chief Executive Neil Thapar Investor Relations |
via Tancredi +44 207 887 7633
+44 787 645 5323 |
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Tennyson Securities |
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Corporate Broker Peter Krens |
+44 207 186 9030 |
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Novum Securities |
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Corporate Broker Colin Rowbury Jon Belliss |
+44 207 399 9427 |
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Tancredi Intelligent Communication |
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Media Relations Helen Humphrey Gabriela Amaya Garcia Edward Daly Charlie Hobbs |
+44 744 922 6720 +44 791 503 5294 +44 786 143 0057 +44 789 755 7112 |
About Cellular Goods PLC:
Cellular Goods is a UK-based wellness company that provides premium products based on lab-made cannabinoids. It was established in August 2018 to develop efficacy-led and research-backed cannabinoid-powered wellness products. The initial focus is on three product verticals: Function Better, Feel Better and Look Better. These three verticals encompass Cellular Goods' premium CBG skincare and CBD ingestible and topical athletic recovery products, with the first products launched in December 2021 initially through the Company's website. The Company's shares are listed on the main market of the London Stock Exchange. www.cellular-goods.com
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