Launch of three new skincare products

RNS Number : 0590A

Cellular Goods PLC

21 September 2022

 

The information contained within this announcement is deemed by the Company to constitute inside information stipulated under the Market Abuse Regulation (EU) No. 596/2014, as retained as part of the law of England and Wales. Upon the publication of this announcement via the Regulatory Information Service, this inside information is now considered to be in the public domain.

Press Release

21 September 2022

Cellular Goods plc

("Cellular Goods" or "The Company")

Launch of three new skincare products

Signing of Helena Christensen as face of Rejuvenating Skincare Campaign

Cellular Goods (LSE: CBX) a UK-based wellness company providing premium consumer products formulated with lab-produced cannabinoids, is pleased to announce a significant expansion to its 'Look Better' (skincare) range, with the launch of three new products in a campaign fronted by international supermodel Helena Christensen.

Cellular Goods has expanded its Look Better range with three new Rejuvenating products, comprising the Rejuvenating Night Cream, the SPF 25 Rejuvenating Day Cream and the Rejuvenating Day Mousse, complementing the Company's Rejuvenating Cannabinoid Serum, the first and only product in the UK to use novel cannabigerol ("CBG") to provide age-preventative benefits. All three new products are formulated with Cellular Goods' proprietary blend of CBG and cannabidiol ("CBD"), which, as shown by the Company's white papers, protect the skin from UV damage and inflammation, two leading causes of skin ageing.

The new products will allow the Company to widen its reach and meet demand for products that effectively address the visible signs of ageing without the irritative side effects associated with other, industry-standard ingredients such as retinoids.

The night cream has a retail price of £89 for 50ml, the day cream of £79 for 50ml and the day mousse of £69 for 50ml. All three products are available for purchase on the Company's ecommerce website, www.cellular-goods.com and on the Amazon Marketplace from today, as well as in premium cannabinoid retailer Voyager's brick-and-mortar stores in Edinburgh, St Andrews and Dundee.

Signing of Helena Christensen

Cellular Goods has signed international supermodel Helena Christensen as the face of the Company's Rejuvenating Skincare Campaign ("the Campaign"). The Campaign includes digital, social, PR and press materials featuring Ms Christensen and the Rejuvenating Range, which will feature, among other media, in British Vogue.

Ms Christensen is a Danish supermodel and photographer who has modelled for high-end fashion brands including Armani, Versace, Karl Lagerfeld and Victoria's Secret. She was part of the New York Times' "Magnificent Seven", describing the world's dominant supermodels. Ms Christensen has more than 990,000 followers on Instagram and is frequently featured in leading publications including British Vogue, Harper's Bazaar, Hello Magazine and the Daily Mail. (Source: The New York Times, 1996, Supermodels Hot As Ever Or On Ice?; No Stars Means No Sizzle).

Ms Christensen was previously founding partner and creative director of Nylon Magazine and was appointed a United Nations High Commissioner for Refugees ("UNHCR") Goodwill Ambassador in 2019.

Anna Chokina, chief executive, commented : "We are so pleased to be partnering with the iconic Helena Christensen to launch the innovative new products in our Rejuvenating Skincare Range. Our brand-new campaign with Helena, someone who shares our passion for high-performance science-backed skincare, is an incredible opportunity for Cellular to harness her massive online and social media presence to boost public awareness and credibility of the amazing antioxidant and anti-inflammatory effects of CBG and CBD.

"CBD and CBG are among the most exciting ingredients in skincare and age-prevention and their potent effects can be delivered while soothing skin."

Helena Christensen commented : "Since I've started using Cellular Goods' Rejuvenating Range, I've been reminded what a vital component skincare is to overall beauty and wellness by my visibly improved complexion. The products have left my skin brighter and firmer and I'm excited to see how the product range continues to deliver for my skin as part of my existing regimen - it's wonderful to have a gentle yet high-impact solution that blends so well with my skincare routine and suite of other go-to products.

"Cellular Goods is creating high-performance breakthrough skincare. The Rejuvenating Skincare Range fights skin inflammation and works to prevent skin ageing by harnessing innovative CBG and CBD-powered formulas. I'm thrilled that by teaming up with Cellular Goods, I can spread the word of CBD and CBG's anti-inflammatory, superior skincare qualities, which make them some of the most exciting skincare ingredients I've seen across my entire career. While the results are impressive, I've found that CBG and CBD are gentle enough to use every day, delivering their benefits without being harsh on skin like so many other ingredients."

For further information please contact:

Cellular Goods
Anna Chokina Chief Executive Investor Relations	Via Tancredi [phone] [e-mail]
Tennyson Securities
Corporate Broker Peter Krens	[phone]
Novum Securities
Corporate Broker Colin Rowbury Jon Belliss	[phone]
Tancredi Intelligent Communication
Media Relations Helen Humphrey Charlie Hobbs [e-mail]	[phone] [phone]

About Cellular Goods PLC:

Cellular Goods is a UK-based wellness company that provides premium products based on lab-made cannabinoids. It was established in August 2018 to develop efficacy-led and research-backed cannabinoid-powered wellness products. The initial focus is on three product verticals: Function Better, Feel Better and Look Better. These three verticals encompass Cellular Goods' premium CBG skincare and CBD ingestible and topical athletic recovery products, with the first products launched in December 2021. The Company's shares are listed on the main market of the London Stock Exchange. www.cellular-goods.com

 

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