Centaur's marketing division rebrands as XEIM

RNS Number : 6894N

Centaur Media PLC

22 January 2019

 

22 January 2019

Centaur Media Plc

("Centaur" or "the Group")

Centaur's marketing division rebrands as XEIM to offer broader range of services

Centaur, an international provider of market intelligence and specialist consultancy, today announces the launch of XEIM, the new name for the Group's marketing businesses.

XEIM will bring together brands including Marketing Week, Econsultancy, Festival of Marketing, Influencer Intelligence, MarketMakers, MW Mini MBA, Oystercatchers, Really B2B, Creative Review and Design Week underpinned with the same user platform. The new name was derived from "eXcellence In Marketing," which XEIM helps its customers achieve. The new structure will enable Centaur to offer enterprise clients a broader range of intelligence and consultancy services in an integrated and coordinated manner.

The creation of XEIM will make it possible to provide news content, insight, information, learning courses and benchmarking tools from across the portfolio by linking platforms and marketing services to provide clients with an enhanced service.

Centaur's marketing brands already have enterprise partnerships with leading companies such as Disney, Facebook, Salesforce, IBM, Oracle and Samsung.

Steve Newbold, previously divisional managing director of Centaur's media and events businesses, will lead XEIM as its group managing director. Steve joined Centaur in 2015, initially overseeing consumer titles in the Group's Home Interest division prior to its successful sale to Future plc. In his current role he has led The Lawyer through the successful transformation of its website and premium content offering.

Suki Thompson, CEO and a founding partner of Oystercatchers, will become XEIM's executive director, responsible for marketing its products and services to the Group's clients, and chair of Oystercatchers.

Andria Vidler, Chief Executive of Centaur, said: "Our portfolio of marketing brands has been a leading source of news, market intelligence, data, and networking for more than 40 years. The launch of the XEIM network reinforces Centaur's strengths in helping our clients to achieve excellence in marketing and highlights the digital transformation of our brands."

In October, Centaur announced it intended to focus attention on its marketing division, and to explore the divestment of its smaller businesses. The creation of XEIM continues this simplification of Centaur's structure, as the Group reduces reliance on advertising and develops more recurring revenues.

Enquiries

Centaur Media                                                                                                 0207 970 4000                                 

Andria Vidler, Chief Executive Officer

Swag Mukerji, Chief Financial Officer

Teneo                                                                                                                   020 7420 3144

Paul Durman/Rebecca Hislaire

Notes to Editors

Centaur Media

Centaur is an international provider of market intelligence and specialist consultancy that inspires and enables people to excel at what they do, raising the standard for insight, interaction and impact.

Leading brands include: Econsultancy, Marketing Week, Festival of Marketing, MarketMakers, Creative Review, Influencer Intelligence, Fashion & Beauty Monitor, Money Marketing, Platforum, The Lawyer, Employee Benefits, The Engineer, Subcon, Oystercatchers, the Business Travel Show and The Meetings Show.

Steve Newbold

Group managing director of XEIM. Previously divisional managing director for Centaur's Media & Events businesses, overseeing the multi-platform teams for The Profile Group, Marketing & Creative, Legal, Engineering, Financial, Business Travel, Meetings and HR portfolios.

Prior to joining Centaur Media in 2015, Steve held managing director roles at WGSN, i2i Events, Emap Communications (now Ascential) and Emap Consumer Media. He has experience of running multi-media, international businesses in key sectors across both B2B and consumer markets.

 

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