Character Group Features In 'Dream Dozen' For 2011

RNS Number : 8929Q

Character Group PLC

26 October 2011

 



Issued by Citigate Dewe Rogerson Ltd, Birmingham

Date: Wednesday, 26 October 2011

The Character Group plc

("Group" or "Character")

Fireman Sam Helps Character into Dream Toys 2011 List

The Toy Retailers Association ("TRA") has once again placed a Character product in its 'Dream Dozen' for Christmas 2011.  Character is represented in the list by the Fireman Sam Pontypandy Multi-Rescue Set.

There is so much in this Multi-Rescue Set because Fireman Sam needs some rescue help to cope with all the disaster scenarios. Kids must help put out the building fires with the hose, save naughty Norman when he traps his head in the railings and help Sam get the cat down from the tree! There's never a dull moment - there's even a collapsing roof and floor!

In addition to the Fireman Sam set (which also features in the TRA Pre-School Top Ten List for Christmas), two further toys with Character's Doctor Who brand were represented in the TRA's lists.  In the Boys Top Ten, the Doctor Who Personalise Your Own Sonic Screwdriver Set features, and making the Construction Top Ten is the Doctor Who Dalek Factory Set.  Also commended in the Pre-School Top Ten list is Peppa's World of Playsets.

Richard King, Chairman of The Character Group said:

"Each year the TRA announces its predictions for the Dream Dozen toys and, once again, it is a privilege to appear in such a prestigious list.  The list is chosen from all toys in the marketplace and takes into account factors such as sales predictions, innovative marketing and pure entertainment value.  We are understandably delighted to have received such recognition in the only official prediction of Christmas best-sellers."

Jon Diver, Joint Managing Director of The Character Group commented:

"Each year, we strive to develop the quality and play value of the toys we produce and, each year, the TRA acknowledges this development by including Character in its best-of-the-year lists.  We believe Character's annual appearance on the Dream Toys list further justifies our long-term strategy of building and nurturing brands."

See www.toyretailersassociation.co.uk for further details on Dream Toys 2011.

Enquiries:
Kiran Shah, Group Finance Director & Joint MD	Keith Gabriel	Russell Cook
Jon Diver, Group Marketing Director & Joint MD	Fiona Tooley	Carl Holmes
The Character Group plc	Citigate Dewe Rogerson	Charles Stanley Securities
Mobile: [phone] (KS)	Mobile: [phone] (KG)	(Nominated Adviser)
Mobile: [phone] (JD)	Tel: [phone]	Tel: [phone]
Tel: [phone]
www.thecharacter.com
Ticker: AIM: CCT

Notes to Editors

The Character Group plc is engaged in the design, development and international distribution of toys, games and giftware. The business was founded in 1991.

In 2003, the Group made a strategic decision to increase the development of its own products. Today over 70% of all products marketed by the group are developed in-house. A major benefit of this strategy was the opening of international markets, and Character's  products are now sold in over 30 countries worldwide.

The Group operates mainly in the United Kingdom and China, and has offices in London, Oldham, Hong Kong and Shenzhen, China. It employs around 160 people worldwide.

The Character Group plc is an AIM listed company. The Group's shares are traded on AIM which is quoted on the London Stock Exchange. There are currently no restrictions on the transfer of securities.

 

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