Dealings by Directors

Character Group PLC
06 May 2005

The Character Group plc
6 May 2005

          The Character Group plc ('Character Group' or 'the Company')
                              Dealings by Directors

The Company was informed today that, on 5 May 2005, the TOPS Pension Scheme
purchased 25,000 ordinary shares of 5p each in the capital of the Company
('Ordinary Shares') at a price of 33.5 pence per share.   Richard King,
Kiran Shah and Jon Diver, executive directors of the Company (the 'Directors'),
are trustees of and beneficially interested in the TOPS Pension Scheme.

Following this purchase, the interests of the Directors are as follows:

Name of                 Number of Ordinary          Percentage of issued share
Director                            Shares                             capital

Richard King 1                   5,345,428                               10.12

Kirankumar Premchand
Shah 2                           5,645,000                               10.69

Jonathan James Diver             1,690,640                                3.20

The Trustees
of the TOPS
Pension Scheme 3                 1,675,000                                3.17

Orbis Pension
Trustees Limited 4                 285,000                                0.54

Notes:

1.       Included in the interests of R. King are his interests in 1,885,428
         Ordinary Shares held by Cedarberg Investments Limited and 320,000
         Ordinary Shares held by Mrs M.H. King (the spouse of Mr. King).

2.       Included in the interests of K.P. Shah are the interests of Sarissa
         Holdings Limited in 5,620,000 Ordinary Shares.

3.       Each of R. King, K.P. Shah and J.J. Diver are beneficiaries under these
         pension scheme arrangements and are each, accordingly, also interested
         in the pension scheme's holding of Ordinary Shares.

4.       Orbis Pension Trustees Limited is the Trustee of the Company's Employee
         Share Ownership Trust.  Each of the Directors is deemed to be interested
         in such holding of Ordinary Shares by virtue of being within the class of 
         beneficiaries defined by such Trust.




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