Director/PDMR Shareholding

Character Group PLC
07 May 2008

Annex DTR3



Notification of Transactions of Directors/Persons Discharging Managerial
Responsibility and Connected Persons





All relevant boxes should be completed in block capital letters.


1.  Name of the issuer                                2.  State whether the notification relates to (i) a

                                                          transaction notified in accordance with DTR 3.1.2
                                                          R,

                                                          (ii) a disclosure made in accordance LR 9.8.6R(1)
    The Character Group Plc                               or

                                                          (iii) a disclosure made in accordance with
                                                          section 793 of the Companies Act (2006).



                                                          Transaction notified in accordance with DTR 3.1.2
                                                          R




3.  Name of person discharging managerial             4.  State whether notification relates to a person

    responsibilities/director                             connected with a person discharging managerial
                                                          responsibilities/director named in 3 and identify
                                                          the connected person



    Kiran Shah                                            N/A




5.  Indicate whether the notification is in respect   6.  Description of shares (including class),
    of a holding of the person referred to in 3 or 4      debentures or derivatives or financial
    above or in respect of a nonbeneficial                instruments relating to shares

    interest 1

                                                          Ordinary Shares of 5p each

    The shareholder in 3 above


7.  Name of registered shareholders(s) and, if more   8.  State the nature of the transaction
    than one, the number of shares held by each of
    them



    Kiran Shah                                            Grant of option




9.  Number of shares, debentures or financial         10. Percentage of issued class acquired (treasury
                                                          shares of that class should not be taken into
    instruments relating to shares acquired               account when calculating percentage)



    N/A                                                   N/A




11. Number of shares, debentures or financial         12. Percentage of issued class disposed (treasury
                                                          shares of that class should not be taken into
    instruments relating to shares disposed               account when calculating percentage)



    N/A                                                   N/A




13. Price per share or value of transaction           14. Date and place of transaction



    N/A                                                   N/A


15. Total holding following notification and total    16. Date issuer informed of transaction
    percentage holding following notification (any
    treasury shares should not be taken into account
    when calculating percentage)
                                                          N/A


    N/A




If a person discharging managerial responsibilities has been granted options by
the issuer

complete the following boxes


17. Date of grant                                     18. Period during which or date on which exercisable



    6 May 2008                                             6 May 2011 - 5 May 2018




19. Total amount paid (if any) for grant of the       20. Description of shares or debentures involved
    option                                                (class and number)


                                                          200,000 ordinary shares of 5p each
    nil



21. Exercise price (if fixed at time of grant) or     22. Total number of shares or debentures over which
                                                          options held following notification
    indication that price is to be fixed at the time
    of exercise



    115.25p                                               450,000




23. Any additional information                        24. Name of contact and telephone number for queries



                                                          The Character Group plc

                                                          Kiran Shah 020 8949 5898



                                                          Charles Stanley Securities

                                                          Nominated Adviser

                                                          Philip Davies / Carl Holmes 020 7149 6000




Name of authorised official of issuer responsible for making notification



Date of notification ____6 May 2008_______________________________________







Notes:    This form is intended for use by an issuer to make a RIS notification
required by DR 3.3.


(1)   An issuer making a notification in respect of a transaction relating to the shares or
      debentures of the issuer should complete boxes 1 to 16, 23 and 24.
(2)   An issuer making a notification in respect of a derivative relating the shares of the issuer
      should complete boxes 1 to 4, 6, 8, 13, 14, 16, 23 and 24.
(3)   An issuer making a notification in respect of options granted to a director/person discharging
      managerial responsibilities should complete boxes 1 to 3 and 17 to 24.
(4)   An issuer making a notification in respect of a financial instrument relating to the shares of
      the issuer (other than a debenture) should complete boxes 1 to 4, 6, 8, 9, 11, 13, 14, 16, 23
      and 24.




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