Director/PDMR Shareholding

Character Group PLC
23 February 2007


               The Character Group plc ('Character Group' or the 'Company')

                           Director/PDMR Shareholding

The Company was notified today that the wife of Mr J Kissane, Mrs Beverly
Kissane, has exercised share options entitling her to an additional 8,000
ordinary shares in the capital of the Company at 101 pence.

Mr Kissane, an Executive Director of the Company, now has a beneficial interest
in 1,470,300 ordinary shares in the Company representing 3.23 per cent. of the
total voting rights of the Company.

For the purposes of the transitional provisions of the Financial Services
Authority's Disclosure and Transparency Rules, the total number of ordinary
shares of 5p each of The Character Group plc in issue as at the date of this
notice is 46,525,909.

The Company holds 979,322 ordinary shares in Treasury which do not carry any
voting rights.

Therefore, the total number of ordinary shares carrying voting rights in
Character Group is 45,546,587.

The above figure of 45,546,587 may be used by shareholders as the denominator
for the calculations by which they will determine if they are required to notify
their interest in, or a change to their interest in the Company, under the
Disclosure and Transparency Rules.

23 February 2007

Enquiries:

The Character Group Plc            Charles Stanley Securities
Kiran Shah                         Philip Davies / Anthony Noakes
Tel: [phone]                 Tel: [phone]






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