Director Shareholding

Character Group PLC
06 June 2003

                    The Character Group plc ('the Company')

                             Dealings by Directors


As announced on 29 April 2003 in the Company's interim statement, Richard King,
Executive Chairman, notified his intention to gift 500,000 shares to his son.
However, as a result of certain tax considerations surrounding the proposed
transfer, Mr. King, on 5 June 2003, sold 200,000 ordinary shares at a price of
106.25p pence per share as a partial alternative to the proposed transfer
referred to above. Following this sale Richard King has an interest in 7,455,428
ordinary shares 1, which represents 18.06 per cent. of the issued ordinary share
capital of the Company.



1.        Included in the interests of Mr. King are his interests in 1,885,428
Ordinary Shares held by Cedarberg Investments Limited and 320,000 Ordinary
Shares held by Mrs M.H. King (the spouse of Mr. King) and the 1,600,000 ordinary
shares held by The Trustees of the TOPS Pension Scheme of which Mr King is a
potential beneficiary and the 285,000 ordinary shares held by Orbis Pension
Trustees Limited which is the Trustee of the Company's Employee Share Ownership
Trust ('ESOT'). Each of the Executive Directors of the Company is deemed to be
interested in such Ordinary Shares by virtue of being within the class of
beneficiaries defined by the ESOT.


                      This information is provided by RNS
            The company news service from the London Stock Exchange