Director Shareholding

Character Group PLC
16 June 2003


                    The Character Group plc ('the Company')

                             Dealings by Directors


The Company has been notified that Richard King (the Executive Chairman of the
Company)  sold 200,000 ordinary shares at a price of 101 pence per share on 13
June 2003 and 100,000 ordinary shares at a price of 101 pence per share today.
These sales, together with the sale of 200,000 shares made by Mr King on 5 June
2003, have been made in accordance with Mr King's stated intentions as per the
interim statement made on 29th April 2003.    Following this sale Richard King
has an interest in 7,155,428 ordinary shares 1, which represents 17.33 per cent.
of the issued ordinary share capital of the Company.


1. Included in the interests of Mr. King are his interests in 1,885,428
   ordinary shares held by Cedarberg Investments Limited, 320,000 ordinary 
   shares held by Mrs M.H. King (the spouse of Mr. King), the 1,600,000 ordinary 
   shares held by The Trustees of the TOPS Pension Scheme (of which Mr King is a 
   potential beneficiary) and the 285,000 ordinary shares held by Orbis Pension 
   Trustees Limited, which is the Trustee of the Company's Employee Share 
   Ownership Trust ('ESOT'). Mr King is deemed to be interested in such ordinary 
   shares by virtue of being within the class of beneficiaries defined by the 
   ESOT.


16 June 2003


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