Director Shareholding

Character Group PLC
02 August 2004


The Character Group plc
2 August 2004

                                     SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

1.       Name of company

          The Character Group plc

2.       Name of director

          Kirankumar Premshand Shah

3.       Please state whether notification indicates that it is in respect of holding of the shareholder named in 2 
above or in respect of a non-beneficial interest or in the case of an individual holder if it is a holding of that 
person's spouse or children under the age of 18 or in respect of a non-beneficial interest

          The shareholder named in 2 above

4.       Name of the registered holder(s) and, if more than one holder, the number of shares held by each of them (if 
notified)

          Kirankumar Premshand Shah

5.       Please state whether notification relates to a person(s) connected with the director named in 2 above and 
identify the connected person(s)

          The shareholder named in 2 above

6.       Please state the nature of the transaction. For PEP transactions please indicate whether general/single co PEP 
and if discretionary/non discretionary

          Purchase

7.       Number of shares / amount of stock acquired

          25,000

8.       Percentage of issued class

          0.047%

9.       Number of shares/amount of stock disposed

          N/A

10.     Percentage of issued class

          N/A

11.     Class of security

          Ordinary Shares of 5p each

12.     Price per share

          49p

13.     Date of transaction

          30/07/04

14.     Date company informed

          30/07/04

15.     Total holding following this notification

          7,350,000

16.     Total percentage holding of issued class following this notification

          14.3%

If a director has been granted options by the company please complete the following boxes.

17.     Date of grant

          N/A

18.     Period during which or date on which exercisable

          N/A

19.     Total amount paid (if any) for grant of the option

          N/A

20.     Description of shares or debentures involved: class, number

          N/A

21.     Exercise price (if fixed at time of grant) or indication that price is to be fixed at time of exercise

          N/A

22.     Total number of shares or debentures over which options held following this notification

          N/A

23.     Any additional information

          N/A

24.     Name of contact and telephone number for queries

          K. Shah - Company Secretary
          020 8949 5898

25.     Name and signature of authorised company official responsible for making this notification

          ..........................................

Date of Notification

2 August 2004

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