Director Shareholding

Character Group PLC
10 August 2004


                                  SCHEDULE 11

          NOTIFICATION OF INTERESTS OF DIRECTORS AND CONNECTED PERSONS

 1)  Name of company

     The Character Group plc

 2)  Name of director

     Richard King

 3)  Please state whether notification indicates that it is in respect of
     holding of the shareholder named in 2 above or in respect of a
     non-beneficial interest or in the case of an individual holder if it is a
     holding of that person's spouse or children under the age of 18 or in
     respect of a non-beneficial interest

     The shareholder named in No. 2

 4)  Name of the registered holder(s) and, if more than one holder, the number
     of shares held by each of them (if notified)

     Richard King

 5)  Please state whether notification relates to a person(s) connected with the
     Director named in 2 above and identify the connected person(s)

     The shareholder named in No. 2

 6)  Please state the nature of the transaction. For PEP transactions please
     indicate whether general/single co PEP and if discretionary/non
     discretionary

     Purchase

 7)  Number of shares/amount of stock acquired

     25,000

 8)  Percentage of issued class

     0.047 %

 9)  Number of shares/amount of stock disposed

     N/A

10)  Percentage of issued class

     N/A

11)  Class of security

     Ordinary shares of 5p each

12)  Price per share

     52p

13)  Date of transaction

     9 August 2004

14)  Date company informed

     9 August 2004

15)  Total holding following this notification

     7,230,428

16)  Total percentage holding of issued class following this notification

     13.72 %

If a director has been granted options by the company please complete the
following boxes

17)  Date of grant

     N/A

18)  Period during which or date on which exercisable

     N/A

19)  Total amount paid (if any) for grant of the option

     N/A

20)  Description of shares or debentures involved: class, number

     N/A

21)  Exercise price (if fixed at time of grant) or indication that price is to
     be fixed at time of exercise

     N/A

22)  Total number of shares or debentures over which options held following this
     notification

     N/A

23)  Any additional information

24)  Name of contact and telephone number for queries

     K. Shah 020 8949 5898

25)  Name and signature of authorised company official responsible for making
     this notification

     K. Shah, Company Secretary

Date of Notification 9 August 2004




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