Double Success for Character

RNS Number : 2861V

Character Group PLC

29 October 2010

 



Issued by Citigate Dewe Rogerson Ltd, Birmingham

Date: Friday, 29 October 2010

The Character Group plc

("Group" or "Character")

Double Success for Character in Dream Toys 2010

The Toy Retailers Association ("TRA") has once again placed two of Character's products in its 'Dream Dozen' for Christmas 2010.  Character has the following toys tipped for overall success:

Fireman Sam's Deluxe Fire Station - Now you can command Fireman Sam and his team in this Deluxe Fire Station play set.  Open up the fire station to reveal the fire fighters' headquarters. Includes kitchen, utility room and a turn table for Jupiter to be turned and directed out of the opening doors.  The set includes Officer Steele and Fireman Sam figures. Also comes with accessories such as fire extinguisher and fireman's pole!

ZhuZhu Pets^® Grooming Salon - This is the 2^nd year in succession that ZhuZhu Pets^® has been in the Dream Dozen list!  Now your ZhuZhu Pets^® can pamper themselves at the ZhuZhu Pets Grooming Salon!  Watch your pets sit in the chair and "dry" their hair. No salon is complete without mirrors, lights, brushes and grooming supplies!

In addition, two further toys were represented in the TRA's list for best Boys Toys with the Doctor Who Sonic Screw Driver and the Kung Zhu Pets™ Battle Arena predicted to be hot choices this Christmas.  Lullaby Peppa Pig is expected to be a favoured option for pre-school children.

Richard King, Chairman of The Character Group said:

"Each year the TRA announces its predictions for the Dream Dozen toys.  The list is chosen from all toys in the marketplace and takes into account factors, such as sales predictions, innovative marketing and pure entertainment value, which makes us once again proud to receive such recognition in the only official prediction of Christmas best-sellers."

Jon Diver, Joint Managing Director of The Character Group commented:

"This is a great endorsement of the quality and play value of the toys we produce at Character and of our strategy of building and developing long term brands.  We are delighted that five of our products from separate Character brands have been selected for the Dream Dozen this year.  This gives us further support in our position as one of the largest players in the UK toy and games market."

See www.toyretailersassociation.co.uk for further details on Dream Toys 2010.

Enquiries:
Kiran Shah, Group Finance Director & Joint MD	Keith Gabriel	Russell Cook
Jon Diver, Group Marketing Director & Joint MD	Fiona Tooley	Carl Holmes
The Character Group plc	Citigate Dewe Rogerson	Charles Stanley Securities
Mobile: [phone] (KS)	Mobile: [phone] (KG)	(Nominated Adviser)
Mobile: [phone] (JD)	Tel: [phone]	Tel: [phone]
Tel: [phone]
www.thecharacter.com
Ticker: AIM: CCT

Notes to Editors

The Character Group plc is engaged in the design, development and international distribution of toys, games and giftware. The business was founded in 1991.

In 2003, the Group made a strategic decision to increase the development of its own products. Today over 70% of all products marketed by the group are developed in-house. A major benefit of this strategy was the opening of international markets, and Character's  products are now sold in over 30 countries worldwide.

The Group operates mainly in the United Kingdom and China, and has offices in London, Oldham, Hong Kong and Shenzhen, China. It employs around 160 people worldwide.

The Character Group plc is an AIM listed company. The Group's securities are currently only traded on AIM. There are currently no restrictions on the transfer of securities.

 

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