Holding(s) in Company

Character Group PLC
16 March 2005

                                  SCHEDULE 10

                   NOTIFICATION OF MAJOR INTERESTS IN SHARES


1.     Name of company

       The Character Group plc

2.     Name of shareholder having a major interest

       Mittel Generale Investimenti S.p.A .

3.     Please state whether notification indicates that it is in respect of 
       holding of the shareholder named in 2 above or in respect of a non-
       beneficial interest or in the case of an individual holder if it is a 
       holding of that person's spouse or children under the age of 18.

       As in 2 above

4.     Name of the registered holder(s) and, if more than one holder, the number 
       of shares held by each of them

       Mittel Generale Investimenti S.p.A . - 5,000,000 shares

       Unknown nominee - 311,000 shares

5.     Number of shares/amount of stock acquired

       90,000

6.     Percentage of issued class

       0.17%

7.     Number of shares/amount of stock disposed

       N/A

8.     Percentage of issued class

       N/A

9.     Class of security

       Ordinary 5p Shares

10.    Date of transaction

       14 March 2005

11.    Date company informed

       15 March 2005

12.    Total holding following this notification

       5,311,000

13.    Total percentage holding of issued class following this notification

       10.06%

14.    Any additional information

       None

15.    Name of contact and telephone number for queries

       Kiran Shah - Finance Director - 0208 949 5898

16.    Name and signature of authorised company official responsible for making 
       this notification.

       Kiran Shah - Finance Director

      Date of notification: 16 March 2005




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