Holding(s) in Company

Character Group PLC
26 March 2007





TR-1(i): NOTIFICATION OF MAJOR INTERESTS IN SHARES



1.      Identity of the issuer or the underlying issuer of existing shares to
which voting rights are attached (ii):

The Character Group Plc



2.      Reason for the notification (please state Yes/No): (    )


An acquisition or disposal of voting rights: (No)


An acquisition or disposal of financial instruments which may result in the
acquisition of shares already issued to which voting rights are attached: (No)


An event changing the breakdown of voting rights: (No)


Other (please specify): (Yes) - Declaration of notifiable interest under FSA
transitional provisions



3.      Full name of person(s) subject to the notification obligation (iii):

Sweet Briar Investments Limited


4.      Full name of shareholder(s) (if different from 3.) (iv):

Merrill Lynch
Hythe Securities
Bear Stearns


5.      Date of the transaction (and date on which the threshold is crossed or
reached if different) (v):

N/A


6.      Date on which issuer notified:

23 March 2007


7.      Threshold(s) that is/are crossed or reached:

Above 3%



8.      Notified details:

A:   Voting rights attached to shares


Class/type of shares if possible           Situation previous to the Triggering transaction (vi)
using the ISIN CODE
                                  Number of shares                   Number of voting Rights (viii)

GB0008976119                      N/A                                N/A



Resulting situation after the triggering transaction (vii)


Class/type of shares if         Number of shares         Number of voting rights (ix)   % of voting rights
possible using the ISIN CODE
                                Direct                   Direct (x)     Indirect (xi)   Direct    Indirect

GB0008976119                    1,675,000                1,675,000      N/A             3.67%     N/A



B:   Financial Instruments

Resulting situation after the triggering transaction (xii)


Type of         Expiration Date     Exercise/Conversion       Number of voting rights     % of voting rights
financial       (xiii)              Period/ Date (xiv)        that may be acquired if the
instrument                                                    instrument is exercised/
                                                              converted.




Total (A+B)

Number of voting rights           % of voting rights

1,675,000                         3.67%



9.      Chain of controlled undertakings through which the voting rights and/or
the financial instruments are effectively held, if applicable (xv):

N/A



Proxy Voting:

10.    Name of the proxy holder:

N/A


11.    Number of voting rights proxy holder will cease to hold:

N/A



12.    Date on which proxy holder will cease to hold voting rights:

N/A



13.    Additional information:

N/A



14.    Contact name:

Kiran Shah



15.    Contact telephone number:

020 8949 5898





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