Master Toy Contract Signed

Character Group PLC
13 February 2007


Issued on behalf of The Character Group plc by Citigate Dewe Rogerson

Date: Tuesday 13 February 2007
                                                               Immediate Release

                            The Character Group plc

                    Pan-European Master Toy Contract signed
                         by Character Group and BKN for
                          DORK HUNTERS FROM OUTER SPACE

The Character Group ('Character' or 'the Company or Group') announces that it
has signed a pan-European master toy contract with BKN New Media Ltd, a wholly
owned subsidiary of BKN International AG ('BKN') relating to the animated action
comedy series, DORK HUNTERS FROM OUTER SPACE.

At this stage, the license will cover all standard 'master toy' products, such
as basic plush; feature plush; action figures; toy vehicles and accessories;
play-sets; activity, arts & crafts; interactive toys; board-games; toy writing
and school instruments; toy accessories including lipstick and make-up.

Commenting on the deal, Jon Diver, Joint Managing Director at The Character
Group said:

'DORK HUNTERS FROM OUTER SPACE is poised to capture European viewers and we look
forward to rolling out our pan-European toy product line that reflects the fun
and creative characters within the show. We envisage a full European roll-out in
late summer 2008 and we see DORK HUNTERS FROM OUTER SPACE as a strategic
cornerstone for our extensive branding initiatives.'

The master toy license is part of two new major TV broadcast deals with GMTV in
the United Kingdom and RTL II in Germany announced earlier today (13 February
2007) by BKN International AG ('BKN') relating to its wholly owned UK subsidiary
BKN New Media Ltd. GMTV has acquired two seasons, totaling 36 all-new episodes
of DORK HUNTERS FROM OUTER SPACE and is set to premiere the animated action
comedy series on free -TV GMTV1 from 2008 whilst RTL II has confirmed that DORK
HUNTERS FROM OUTER SPACE is set to launch on free-TV RTL II in late 2007.

Nicola Andrews, Sales Director, BKN New Media added: 'The broadcast of DORK
HUNTERS FROM OUTER SPACE in the UK and Germany reflect a key component of our
European marketing strategy. GMTV and RTL II provide exceptional broadcast
platforms for the series while Character Group is the obvious choice as our
licensing partner in Europe.'

Enquiries:

Richard King, Chairman                            Fiona Tooley, Director
Kiran Shah, Group Finance Director & Joint MD     Katie Dale, Senior Account Manager       Claire Sawkins
The Character Group plc                           Citigate Dewe Rogerson                   SO PR
Tel: [phone]                         Tel: [phone]                Tel: [phone]
Mobile: [phone] (RK)                  Mobile: [phone] (FMT)        Mobile: [phone]
Mobile: [phone] (KS)

www.thecharacter.com


Notes to Editors:

The Character Group plc designs, develops and distributes toys, games and
giftware, principally to the UK although it has an ever increasing exposure to
international markets.

Revenues are generated from a mix of product ranges with over 70% designed and
developed in-house either under the Group's own brand or under licence with the
balance being derived from third party distribution. Notable product lines are
Doctor Who, Scooby Doo, Biker Mice from Mars, Peppa Pig, GR8 Gear, Robosapien,
Roboraptor and Robopet. For a more comprehensive view of the product portfolio,
please refer to www.characteronline.com.

www.thecharacter.com

CCT.L: Sector: Media, AIM

BKN International AG is a global animation company engaged in the distribution
and marketing of animated children's television programmes and the marketing of
related consumer products (licensing and merchandising) in all forms. BKN has
worked on numerous successful animation projects.

The Company is currently listed on the Deutsche Bourse and AIM and it operates
all over the world. BKN has successfully negotiated distribution deals in over
95 countries and territories in the children's programming market.

The Company's Film Library includes:

- Legend of the Dragon - Robin Hood
- Kong - The Animated Series - Zorro: Generation Z
- Kong - King of Atlantis - Roswell Conspiracies
- Kong - Return to the Jungle - Dork Hunters from Outer Space
- A Christmas Carol - Jungle Book

DORK HUNTERS FROM OUTER SPACE (36 x 22') is BKN's latest animated action comedy.
The series follows the adventures of school-mates Mac, Nikki, Romeo, and their
earthbound friends Eddie and Angie, as they take on the nastiest, interplanetary
villains ever to hide out on Planet Earth - The Dorks. Who knew that a wrong
turn at Saturn would result in one of the funniest animated action shows
destined to grace the television screens of this, or any other planet?

That's right...you know them...you've seen them...you've smelled their breath!
Dorks are among us and they are everywhere! Sound like enough for a group of
teens to handle? Then consider that our heroes must save the galaxy while
struggling to cope with life as average teenagers in beautiful Paramus, New
Jersey. And, oh yes, they take their orders from a ...goldfish! Starting to get
the picture? This is Rick Ungar's funniest creation for kids to date.

www.dorkhunters.com


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