Plans to Launch Official Mich

RNS Number : 0992G

Character Group PLC

26 January 2010

 



Issued by Citigate Dewe Rogerson Ltd, Birmingham

Date: Tuesday, 26 January 2010

The Character Group plc

("Character Group" or "Character")

Plans to Launch Official Michael Jackson Dolls Unveiled

The Character Group is pleased to announce that its principal trading subsidiary Character Options Limited is today unveiling plans for a collection of official Michael Jackson Dolls that will be launched in the UK later in the year.

The collection, produced by Playmates Toys and distributed in the UK by Character Options, will include two figures to be launched in August and will be followed by a further two designs before Christmas 2010. Each figure will be a faithful reproduction of Michael Jackson in some of his most memorable iconic poses. As would befit the "King of Pop", they will be made to the highest specification and fully articulated with each figure being numbered and displayed in commemorative packaging.

Lou Novak, president of Playmates, commented: "Michael Jackson is a global icon that leaves a legacy in music, dance and fashion that remains unrivalled. We will honour his talent and his art expression by delivering a spectacular, highly detailed product line to inspire fans, collectors and new found enthusiasts."

Jon Diver, Joint Managing Director of Character, further commented: "We are delighted to be chosen as UK distributors for this unique toy range. Michael Jackson has been one of the most successful music artists of all time, selling in excess of 750 million records worldwide, including his iconic album Thriller which is the biggest selling album in music history."

Richard King, Chairman, The Character Group added: "Michael Jackson's persona and performances were legendary and it is fantastic to be involved with an inspirational figure who entertained millions with the great music he created. We are confident that the dolls will be highly sought after by fans and collectors alike, and we look forward to launching the full range in time for Christmas sales this year. These sales will be mainly reflected in our 2011 financial year.."

Plans for the collection will be unveiled at the London Toy Fair today, 26 January 2010.

Enquiries:
Richard King, Chairman	Fiona Tooley
Kiran Shah, Group Finance Director & Joint MD	Keith Gabriel
The Character Group plc	Citigate Dewe Rogerson
Mobile: [phone] (RK)	Mobile: [phone] (FT)
Mobile: [phone] (KS)	Tel: [phone]
Tel: [phone]
www.thecharacter.com
Ticker: AIM: CCT
Richard Thompson
Philip Davies
Charles Stanley Securities
(Nominated Adviser)
Tel: [phone]

 

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