Sale of Treasury Shares

Character Group PLC
31 January 2007

Issued by Charles Stanley Securities

Date: Wednesday, 31 January 2007




                              The Character Group plc
                       ('Character Group' or the 'Company')
                              Sale of Treasury Shares

The Board announces that the Company has today sold 775,000 of the ordinary
shares of 5 pence each in the capital of the Company held in treasury, in
response to new institutional investor interest, at a price of 123.5 pence per
share.

Following the sale of these shares, the Company holds 979,322 ordinary shares in
Treasury, which do not carry any voting rights.

Therefore, the total number of ordinary shares carrying voting rights in
Character Group is now 45,493,837.

The above figure of 45,493,837 may be used by shareholders as the denominator
for the calculations by which they can determine if they are required to notify
their interest in, or a change to their interest in the company, under the
Disclosure and Transparency Rules.


Richard King, Chairman, Character Group, commented:



'I welcome institutional interest in the Company's shares which should lead to
more stability in the Company's share price as well as reflecting support for
the Group's initiatives.  It should also be noted that the average price at
which we bought ordinary shares into treasury was approximately 64.8 pence per
share.



It remains part of the Board's strategy to seek to enhance shareholder value
through a buy-back programme of the Company's shares.  The Board will continue
to monitor the position and, if considered appropriate, make further market
purchases.'




Enquiries:

The Character Group Plc           Charles Stanley Securities           Citigate Dewe Rogerson Ltd
Richard King / Kiran Shah         Rick Thompson / Philip Davies        Fiona Tooley

Tel: [phone]                Tel: [phone]                   Tel: [phone]






                      This information is provided by RNS
            The company news service from the London Stock Exchange