Toy of the Year Title

Character Group PLC
26 January 2007


Issued by Citigate Dewe Rogerson Ltd, Birmingham

Date: Friday, 26 January 2007

                                                               IMMEDIATE RELEASE

                Character wins Toy of Year title for Doctor Who


Last night, the Toy Retailers Association awarded the Character Group's Doctor
Who Cyberman Voice Changer Helmet the prestigious 'Toy of the Year' title; also
in the Boys Toys category, the award went to Character's range of Doctor Who
action figures.

The Cyberman Voice Changer Helmet is part of the award winning Doctor Who range
that has achieved unprecedented success developed in association with BBC
Worldwide.

Richard King, Chairman, Character Group said:

'We're delighted to receive this award, which is testament to the strength of
the Doctor Who brand and recognises our efforts in making sure the quality of
the toys match the success of the BBC TV series.'

As master toy licensee, Character Group celebrated a phenomenal year in 2006
with over 1.7 million Doctor Who action figures sold. These action figures
continue to be part of the extensive range, all of which were designed and
developed in-house by Character Group.

Richard Hollis, BBC Head of UK licensing said:

'This is exciting news - our partnership with Character Group continues to go
from strength to strength, and we look forward to enjoying continued success
with their toy ranges.'

2007 is predicted to be another good year for the Doctor Who range with new
figures and playsets from the third series to be released later in the year.


                                                  City Enquiries:                      Trade Enquiries:

Richard King, Chairman                            Fiona Tooley, Director

Kiran Shah, Group Finance Director & Joint MD     Katie Dale, Senior Account Manager   Claire Sawkins

The Character Group plc                           Citigate Dewe Rogerson               SO PR

Tel: [phone]                         Tel: [phone]            Tel: [phone]

Mobile: [phone] (RK)                  Mobile: [phone] (FMT)    Mobile: [phone]

Mobile: [phone] (KS)

www.thecharacter.com


                                      -2-

Notes to Editors:

The Character Group plc designs, develops and distributes toys, games and
giftware, principally to the UK although it has an ever increasing exposure to
international markets.


Revenues are generated from a mix of product ranges with over 70% designed and
developed in-house either under the Group's own brand or under licence with the
balance being derived from third party distribution. Notable product lines are
Doctor Who, Scooby Doo, Biker Mice from Mars, Peppa Pig, GR8 Gear, Robosapien,
Roboraptor and Robopet. For a more comprehensive view of the product portfolio,
please refer to www.characteronline.com.


www.thecharacter.com

CCT.L

Sector: Media, AIM


BBC Worldwide Limited is the main commercial arm and a wholly owned subsidiary
of the British Broadcasting Corporation (BBC). The company exists to maximise
the value of the BBC's assets for the benefit of the licence payer and invest in
public service programming in return for rights. The company has seven core
businesses: Global Channels, Global TV Sales, Magazines, Content & Production,
Home Entertainment, Children's and Digital Media. In 2005/06 BBC Worldwide
generated profits of £89 million on sales of £784 million.




                      This information is provided by RNS
            The company news service from the London Stock Exchange