Trading Statement

Character Group PLC
12 April 2005




Issued by Citigate Dewe Rogerson Ltd, Birmingham
Date: Tuesday, 12 April 2005

                                                              Immediate Release



                    The Character Group plc ('the Company')
                               Trading statement



As indicated in the AGM statement on 19 January 2005, the trading results for
the first half will prove to be disappointing. Unfortunately, this has proved to
be the case and the Company expects to announce a loss before taxation in the
region of £2 million which is worse than original expectations.

The Directors believe that results for the second half of the current financial
year will be significantly ahead of those achieved over the corresponding period
for last year, but given the losses expected to be incurred in the first half,
the Company currently expects that results for the full year will not meet
current market expectations.

The Company will make a further statement on current trading when it announces
its results for the six months ended 28 February 2005 which is expected to be on
Thursday 21 April 2005.



Enquiries:

Richard King, Chairman                  Fiona Tooley, Director
Kiran Shah, Group Finance Director      Katie Dale, Senior Account Manager
The Character Group plc                 Citigate Dewe Rogerson
Tel: [phone]                      Tel: [phone]
Mobile: [phone] (RK)               Mobile: [phone] (FMT)
Mobile: [phone] (KS)               Mobile: [phone] (KD)
www.charactergroup.plc.uk
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